About Savant Tours

Savant Tours is a Toronto-based tour operator specializing in thoughtfully curated experiences across Toronto and the Niagara Region. Our tours are designed for travelers who appreciate rich storytelling, local knowledge, and seamless execution.

About The Role

We’re looking for a performance-driven Digital Marketing Manager with strong expertise in search and reach strategies, and a proven, metrics-backed track record of turning traffic into customers. This is a hands-on, largely autonomous role for someone energetic, sharp, and several moves ahead, a strategic thinker comfortable owning results with minimal oversight. We’re a lean, founder-led operation; this isn’t a reporting-up-the-chain role, it’s a build-it-and-prove-it role.

Toronto / GTA candidates are strongly preferred, given the regional focus of our tours and the value of local market familiarity, though strong remote candidates with relevant experience will still be considered.

Key Responsibilities

Plan and execute integrated digital marketing strategies across key channels, including paid search (Google Ads), SEO, social media, display advertising, and video platforms Manage the entire marketing funnel, from awareness and traffic generation to conversion optimization and customer retention Oversee and optimize paid media campaigns with a strong focus on ROI, cost per acquisition (CPA), and conversion performance Analyze campaign performance and user behavior to continuously improve efficiency and conversion rates Conduct keyword research, audience targeting, and competitive analysis to inform campaign direction Run A/B tests across ads, landing pages, and funnels to enhance results Track, analyze, and present key metrics such as CTR, CVR, ROAS, and customer acquisition cost Maintain and recover social/ad account health, including resolving AI-driven or automated flagging and takedowns Stay up to date with digital marketing trends, platform changes, and emerging tools

Qualifications

5+ years of experience in digital marketing, with a strong emphasis on search and performance marketing Demonstrated, metrics-backed track record across multiple channels, we are specifically looking for candidates with experience beyond a single platform Hands-on experience with platforms such as Google Ads, Google Business Profile/local SEO, Meta Ads Manager (Facebook & Instagram), YouTube/TikTok/Instagram Reels, and email marketing platforms Solid understanding of SEO and how it complements paid strategies Proficiency with analytics tools like Google Analytics (GA4), Tag Manager, and conversion tracking systems, comfortable presenting results via dashboards and reports, not just screenshots of engagement Experience managing multi-channel campaigns with cohesive messaging and attribution strategies Data-driven mindset with the ability to turn insights into actionable plans Strong communication and project management skills Energy-driven, extroverted, and a strategic, several-steps-ahead thinker

Preferred Qualifications

Background in travel, tourism, or experiential marketing Familiarity with CRM systems, email marketing tools, and marketing automation platforms Experience with landing page builders and CRO tools such as Unbounce, Hotjar, or Optimizely SEO specialization (backlinks, title tags, technical SEO) is a strong asset, though not mandatory

What Success Looks Like

Website traffic-to-lead conversion rate in the 2–5% range Cost-per-booking/acquisition at or below 15–20% of total booking revenue ROAS in the 3:1 to 5:1 range (4:1 standard) Scalable paid media performance while maintaining or lowering CPA Strong alignment between marketing efforts and revenue growth

First Name*

Last Name*

Email Address*

Country*

Linkedin*

Position*

Salary Expectation*

Are you legally able to work in Canada as an independent contractor (invoicing, no sponsorship)?

NoYes

What is your earliest possible start date?*

How many hours per week can you commit to this role?*

Is this contract role your primary focus, or one of several concurrent clients/contracts?

NoYes

Portfolio / case study link: share one paid search or paid social campaign you personally managed end-to-end, including the result (CPA, ROAS, or CAC).*

Which platforms have you personally set up and managed (not just reported on)? Select all that apply

Google AdsMeta Ads ManagerLinkedIn AdsProgrammatic DisplayGA4/Tag Manager

Describe a campaign that underperformed. What did you change, and what happened next? (2–3 sentences)*

Years of hands-on (not managerial) experience running paid search campaigns:*

Have you worked with a travel, tourism, or local experiential brand before?

NoYes

If yes, which one(s)?

This is a lean, one-founder operation — you would own marketing largely independently with light oversight. How do you prefer to work day-to-day?

highly autonomouswith regular check-ins

How would you approach the first 30 days with zero historical sales data to optimize against?*

Upload Resume*

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