About NetBenefit Software

NetBenefit Software is a growing SaaS company helping resource and energy companies understand, manage, and improve how their operations impact communities and the world around them.

Our platform supports stakeholder engagement, commitments tracking, grievance management, socioeconomic impact tracking, community investment, and reporting. We help teams move away from spreadsheets and disconnected systems so they can better manage relationships, measure impact, meet obligations, and move projects forward in a more equitable way.

We are opening this role to strengthen how we show up in the market through useful content, customer stories, and digital channels. This role will help turn our expertise, customer success, and product value into content that builds trust, educates buyers, and supports our growth.

This is a strong opportunity for a motivated, fast-learning candidate in the St. John?s area who wants to accelerate their career in B2B SaaS marketing. You will gain hands-on experience across content creation, customer storytelling, digital marketing, customer advocacy, and growth while working closely with sales, marketing, customer success, product, and leadership.

About the Role

As our Content Marketing Specialist, you will create and distribute useful, credible content that reaches the right audience and helps build trust in our market.

This is a content-first role. Your main focus will be turning company expertise, customer stories, industry insights, and product knowledge into clear, practical content for our target buyers. Customer advocacy will also be an important part of the role, including customer stories, testimonials, and review programs such as G2.

You will also help make sure our content reaches the right people, performs well, and continues to improve over time through thoughtful distribution and measurement.

You will work closely with sales, customer success, product, and leadership to identify content opportunities, bring fresh ideas, and turn insights from our team and customers into high-impact content across our website, LinkedIn, email, events, customer advocacy programs, and other relevant channels.

This is a builder role. You will help strengthen our content engine, test new ideas, and create work that supports trust, market awareness, and revenue growth.

Key Responsibilities

Content Creation

• Write and edit blog posts, LinkedIn posts, email newsletters, guides, templates, case studies, landing pages, customer stories, and industry insights.
• Turn internal expertise, customer conversations, product knowledge, and industry trends into clear, useful content.
• Create content for different stages of the buyer journey, from awareness and education to evaluation.
• Maintain a consistent brand voice across all marketing content.
• Help manage the editorial calendar and keep content projects moving from idea to publication.
• Apply strong editorial judgment to make content clearer, more concise, more credible, and more useful for our audience.

Customer Advocacy and Reviews

• Help identify customer stories, proof points, testimonials, review opportunities, and case study ideas.
• Interview customers and internal team members to understand outcomes, use cases, and business impact.
• Draft case studies, customer spotlights, testimonials, customer quotes, use cases, and reference stories.
• Support the setup and growth of our G2 presence, including profile development, review request coordination, and review tracking.
• Turn customer success stories and reviews into content that supports trust, credibility, and buyer confidence.

Content Distribution

• Repurpose long-form content into LinkedIn posts, email campaigns, newsletter content, event follow-up content, website updates, and short-form posts.
• Support content distribution across organic social, email, website, events, webinars, newsletters, and other relevant channels.
• Identify opportunities to g