Business Development Representative (BDR)
About the role
Merrithewabout 20 hours ago
Scarborough, Ontario
CA$50,000 - CA$55,000/year
Mid Level
Full-Time
About the role
Company Name: Merrithew International
Job Title: Business Development Representative (BDR)
Reports to: Director of Sales Operations & Planning
Category: Full time – Permanent
Position Location: Scarborough Ontario, Tapscott Office
Opportunity: This is a new role in the organization
Compensation: $50,000.00 - $55,000.00 plus bonus
About Merrithew Merrithew® is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZENGA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning & Performance Training™— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use.
Join Merrithew in its mission to inspire people worldwide to lead healthier lives through premium education programs and cutting-edge equipment. With a focus on world-class education and industry-leading equipment, Merrithew is dedicated to promoting optimal fitness and wellness for all.
Our Core Values These are the values that guide our daily actions, decisions, and how we work with one another and our customers:
- Community – Culture of belonging, encourage connections and engagement
- Passion – Be present, enthusiastic, energetic, committed to purpose, inspiring
- Boldness – Act with courage, change the norm, never settle for “just ok”
- Customer-Centric – Our Vision is fulfilled through our Trainers, Partners and end-customers.
- Accountability – Act like owners, own the results
- Innovation – Delivering the best, highest-quality products, programs and services
Position Overview The Business Development Representative (BDR) plays a critical role in supporting sales growth within Merrithew. This role is responsible for managing inbound leads, qualifying prospects, and determining sales readiness before passing warm opportunities to the Sales Manager team. In addition, the BDR supports order processing and performs key administrative and coordination tasks that contribute to achieving overall sales targets.
The focus of the BDR position is in creating new pipeline, especially outbound, and in channel segments where Merrithew is targeting to grow – Fitness Clubs, Yoga Studios, Hospitality, etc. Focusing on new expansion opportunities and developing early relationships in emerging countries is a key part of this role.
This position is ideal for a highly organized, customer-focused professional who understands the Pilates, wellness, or fitness space and enjoys being a connector between marketing, sales, and operations.
Key Responsibilities Inbound Lead Management & Qualification
- Act as the first point of contact for inbound leads from marketing campaigns, website inquiries, events, and referrals
- Engage prospects via phone, email, and CRM tools to understand business needs, budget, timeline, and decision-making process
- Assess lead quality and determine sales readiness (warm vs. nurture)
- Clearly document prospect information, insights, and next steps in the CRM
- Route qualified, sales-ready leads to the Sales Manager team with thorough handoff notes
Sales Support & Pipeline Assistance
- Support Sales Managers by preparing quotes, product information, and follow-up materials
- Assist in managing the sales pipeline to ensure no qualified opportunities stall
- Follow up on inactive or nurturing leads to re-engage and move them forward
- Coordinate with marketing on lead feedback, trends, and conversion insights
Order Processing & Sales Operations
- Process sales orders accurately and efficiently, ensuring correct product selection, pricing, and customer details
- Coordinate with internal teams (operations, logistics, finance, customer service) to support smooth order fulfillment
- Track order status and communicate updates to internal teams and customers as needed
- Assist with sales documentation, contracts, and internal reporting
- Provide quotes for both Merrithew and Align products
Customer Experience & Brand Representation
- Deliver a professional, consultative, and brand-aligned experience reflective of a premium Pilates and wellness brand
- Build trust with studio owners, instructors, and fitness professionals through knowledgeable and responsive communication
- Ensure consistent follow-up and attention to detail throughout the customer journey
Performance & Continuous Improvement
- Meet or exceed individual and team targets related to lead response time, qualification rates, and sales support KPIs
- Identify process improvements to enhance lead flow, CRM usage, and sales efficiency
- Stay informed on Pilates industry trends, customer needs, and product offerings
Required Qualifications
- 2+ years of experience in business development, sales support, inside sales, or customer success
- Bachelor’s degree in Business Administration, Commerce, Economics, or a related discipline required.
- Experience handling inbound leads and qualifying prospects
- Strong organizational and administrative skills with high attention to detail
- Excellent verbal and written communication skills
- Proficiency with CRM systems (e.g., Salesforce, Sage, HubSpot, or similar)
- Ability to manage multiple priorities in a fast-paced sales environment
Preferred
- Experience in the Pilates, fitness, wellness, or boutique studio industry
- Familiarity with order processing, quoting, or sales operations
- Understanding of consultative or solution-based selling
- Comfort working with sales targets and performance metrics
Key Attributes
- Customer-centric and service-oriented mindset
- Strong judgment in assessing lead readiness and opportunity fit
- Collaborative team player who enjoys supporting shared goals
- Proactive, self-motivated, and detail-driven
- Passion for health, movement, and wellness is a strong asset
Merrithew may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human review. All final hiring decisions are made by Merrithew’s recruitment team.
Merrithew is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).
Merrithew is committed to providing a barrier-free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us "careers@merrithew.com"
Merrithew is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other code grounds
About Merrithew
Medical Equipment Manufacturing
51-200
Merrithew's mission is to motivate people of all ages and life stages to lead healthier lives through high-quality education programs and cutting-edge equipment. We do this by supporting and inspiring people worldwide to achieve optimal fitness and wellness through premium programming and equipment. Our mission is based on the value we place on education, connection, respect, passion, integrity, leadership, accountability and quality.
Merrithew has trained more than 60,000 partners worldwide in mind-body movement. Our premium Pilates program, STOTT PILATES®, is one of the most sought-after training modalities in the industry. This contemporary approach to the original exercise method pioneered by the late Joseph Pilates, is one of the safest, most effective methods of exercise available.
Merrithew has dedicated more than 30 years to building, crafting and perfecting high quality exercise equipment for professional and personal use. Using the highest quality materials and finest manufacturing processes in the industry, our equipment is versatile, durable and built to last, and is used by fitness and health care professionals around the world. Our care and craftsmanship is evident in every detail.
About Merrithew
Merrithew's mission is to motivate people of all ages and life stages to lead healthier lives through high-quality education programs and cutting-edge equipment. We do this by supporting and inspiring people worldwide to achieve optimal fitness and wellness through premium programming and equipment. Our mission is based on the value we place on education, connection, respect, passion, integrity, leadership, accountability and quality.
Merrithew has trained more than 60,000 partners worldwide in mind-body movement. Our premium Pilates program, STOTT PILATES®, is one of the most sought-after training modalities in the industry. This contemporary approach to the original exercise method pioneered by the late Joseph Pilates, is one of the safest, most effective methods of exercise available.
Merrithew has dedicated more than 30 years to building, crafting and perfecting high quality exercise equipment for professional and personal use. Using the highest quality materials and finest manufacturing processes in the industry, our equipment is versatile, durable and built to last, and is used by fitness and health care professionals around the world. Our care and craftsmanship is evident in every detail.
Business Development Representative (BDR)
About the role
Merrithewabout 20 hours ago
Scarborough, Ontario
CA$50,000 - CA$55,000/year
Mid Level
Full-Time
About the role
Company Name: Merrithew International
Job Title: Business Development Representative (BDR)
Reports to: Director of Sales Operations & Planning
Category: Full time – Permanent
Position Location: Scarborough Ontario, Tapscott Office
Opportunity: This is a new role in the organization
Compensation: $50,000.00 - $55,000.00 plus bonus
About Merrithew Merrithew® is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZENGA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning & Performance Training™— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use.
Join Merrithew in its mission to inspire people worldwide to lead healthier lives through premium education programs and cutting-edge equipment. With a focus on world-class education and industry-leading equipment, Merrithew is dedicated to promoting optimal fitness and wellness for all.
Our Core Values These are the values that guide our daily actions, decisions, and how we work with one another and our customers:
- Community – Culture of belonging, encourage connections and engagement
- Passion – Be present, enthusiastic, energetic, committed to purpose, inspiring
- Boldness – Act with courage, change the norm, never settle for “just ok”
- Customer-Centric – Our Vision is fulfilled through our Trainers, Partners and end-customers.
- Accountability – Act like owners, own the results
- Innovation – Delivering the best, highest-quality products, programs and services
Position Overview The Business Development Representative (BDR) plays a critical role in supporting sales growth within Merrithew. This role is responsible for managing inbound leads, qualifying prospects, and determining sales readiness before passing warm opportunities to the Sales Manager team. In addition, the BDR supports order processing and performs key administrative and coordination tasks that contribute to achieving overall sales targets.
The focus of the BDR position is in creating new pipeline, especially outbound, and in channel segments where Merrithew is targeting to grow – Fitness Clubs, Yoga Studios, Hospitality, etc. Focusing on new expansion opportunities and developing early relationships in emerging countries is a key part of this role.
This position is ideal for a highly organized, customer-focused professional who understands the Pilates, wellness, or fitness space and enjoys being a connector between marketing, sales, and operations.
Key Responsibilities Inbound Lead Management & Qualification
- Act as the first point of contact for inbound leads from marketing campaigns, website inquiries, events, and referrals
- Engage prospects via phone, email, and CRM tools to understand business needs, budget, timeline, and decision-making process
- Assess lead quality and determine sales readiness (warm vs. nurture)
- Clearly document prospect information, insights, and next steps in the CRM
- Route qualified, sales-ready leads to the Sales Manager team with thorough handoff notes
Sales Support & Pipeline Assistance
- Support Sales Managers by preparing quotes, product information, and follow-up materials
- Assist in managing the sales pipeline to ensure no qualified opportunities stall
- Follow up on inactive or nurturing leads to re-engage and move them forward
- Coordinate with marketing on lead feedback, trends, and conversion insights
Order Processing & Sales Operations
- Process sales orders accurately and efficiently, ensuring correct product selection, pricing, and customer details
- Coordinate with internal teams (operations, logistics, finance, customer service) to support smooth order fulfillment
- Track order status and communicate updates to internal teams and customers as needed
- Assist with sales documentation, contracts, and internal reporting
- Provide quotes for both Merrithew and Align products
Customer Experience & Brand Representation
- Deliver a professional, consultative, and brand-aligned experience reflective of a premium Pilates and wellness brand
- Build trust with studio owners, instructors, and fitness professionals through knowledgeable and responsive communication
- Ensure consistent follow-up and attention to detail throughout the customer journey
Performance & Continuous Improvement
- Meet or exceed individual and team targets related to lead response time, qualification rates, and sales support KPIs
- Identify process improvements to enhance lead flow, CRM usage, and sales efficiency
- Stay informed on Pilates industry trends, customer needs, and product offerings
Required Qualifications
- 2+ years of experience in business development, sales support, inside sales, or customer success
- Bachelor’s degree in Business Administration, Commerce, Economics, or a related discipline required.
- Experience handling inbound leads and qualifying prospects
- Strong organizational and administrative skills with high attention to detail
- Excellent verbal and written communication skills
- Proficiency with CRM systems (e.g., Salesforce, Sage, HubSpot, or similar)
- Ability to manage multiple priorities in a fast-paced sales environment
Preferred
- Experience in the Pilates, fitness, wellness, or boutique studio industry
- Familiarity with order processing, quoting, or sales operations
- Understanding of consultative or solution-based selling
- Comfort working with sales targets and performance metrics
Key Attributes
- Customer-centric and service-oriented mindset
- Strong judgment in assessing lead readiness and opportunity fit
- Collaborative team player who enjoys supporting shared goals
- Proactive, self-motivated, and detail-driven
- Passion for health, movement, and wellness is a strong asset
Merrithew may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human review. All final hiring decisions are made by Merrithew’s recruitment team.
Merrithew is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).
Merrithew is committed to providing a barrier-free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us "careers@merrithew.com"
Merrithew is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other code grounds
About Merrithew
Medical Equipment Manufacturing
51-200
Merrithew's mission is to motivate people of all ages and life stages to lead healthier lives through high-quality education programs and cutting-edge equipment. We do this by supporting and inspiring people worldwide to achieve optimal fitness and wellness through premium programming and equipment. Our mission is based on the value we place on education, connection, respect, passion, integrity, leadership, accountability and quality.
Merrithew has trained more than 60,000 partners worldwide in mind-body movement. Our premium Pilates program, STOTT PILATES®, is one of the most sought-after training modalities in the industry. This contemporary approach to the original exercise method pioneered by the late Joseph Pilates, is one of the safest, most effective methods of exercise available.
Merrithew has dedicated more than 30 years to building, crafting and perfecting high quality exercise equipment for professional and personal use. Using the highest quality materials and finest manufacturing processes in the industry, our equipment is versatile, durable and built to last, and is used by fitness and health care professionals around the world. Our care and craftsmanship is evident in every detail.
About Merrithew
Merrithew's mission is to motivate people of all ages and life stages to lead healthier lives through high-quality education programs and cutting-edge equipment. We do this by supporting and inspiring people worldwide to achieve optimal fitness and wellness through premium programming and equipment. Our mission is based on the value we place on education, connection, respect, passion, integrity, leadership, accountability and quality.
Merrithew has trained more than 60,000 partners worldwide in mind-body movement. Our premium Pilates program, STOTT PILATES®, is one of the most sought-after training modalities in the industry. This contemporary approach to the original exercise method pioneered by the late Joseph Pilates, is one of the safest, most effective methods of exercise available.
Merrithew has dedicated more than 30 years to building, crafting and perfecting high quality exercise equipment for professional and personal use. Using the highest quality materials and finest manufacturing processes in the industry, our equipment is versatile, durable and built to last, and is used by fitness and health care professionals around the world. Our care and craftsmanship is evident in every detail.