Paid Digital Media Manager
Top Benefits
About the role
As the Paid Digital Media Manager , you will lead the planning and execution of brand-building and performance-driven paid digital media strategies that support the full customer lifecycle within the Canadian market. This role requires a strategic, data-driven mindset combined with strong collaboration skills to optimize campaign performance, uncover growth opportunities, and improve conversion efficiency across all digital touchpoints. You will manage day-to-day coordination with the digital agency, ensuring seamless integration and alignment across campaigns to meet individual channel goals and accelerate overall business growth. Success requires close cross-functional collaboration with brand marketing, e-commerce, retail sales, B2B sales, PR, and graphic design teams. This role plays a critical role in shaping and advancing the company’s digital growth agenda.
What You’ll Do
Strategy and Planning
- Strategize, develop, and execute end-to-end paid digital media campaigns (search, social, display, video, programmatic) aligned with overarching business objectives, target audience segments, and brand positioning—ensuring cross-channel integration and market-specific relevance
- Manage paid media initiatives across key channels, including e-commerce, Sephora, flagship and B2B
- Adapt global marketing toolkits into high-impact, locally tailored digital campaigns designed to drive brand awareness, audience engagement, and conversion supporting core collections, new product launches, and promotions
- Develop best practices for aligning paid media efforts with the broader marketing strategy to drive new customer acquisition
Execution and Project Management
- Oversee all Meta and Google paid media initiatives in partnership with digital agencies, including strategic planning, creative briefing/development, performance reporting, budget management, and alignment to evolving targets and business priorities
- Strategically manage and optimize paid media budgets in response to performance insights leveraging tools such as Measured, GA4, and native platform analytics to scale digital efficiencies
- Manage Pinterest and TikTok advertising efforts in-house, leading creative development, media buying, campaign analysis, and continuous content testing
- Leverage advanced audience segmentation and targeting strategies using demographic, interest-based, and behavioral data to reach and engage high-value customer cohorts
- Cultivate a nationwide, bilingual footprint by supporting regional and Quebec go-to-market strategies accounting for performance, cultural relevance, and market nuances
- Implement regional B2B lead generation initiatives to drive new account openings
- Lead the planning and execution of digital co-op campaigns with key B2B partners where applicable
Collaboration and Communication
- Provide strategic leadership for external paid media agencies, defining clear performance benchmarks, ensuring seamless campaign execution, and nurturing high-impact, innovation-led partnerships
- Partner with e-commerce, Sephora, flagship, and B2B teams to develop cohesive tailored channel plans and launch support strategies
- Manage the paid amplification of influencer content in collaboration with the PR team
- Act as brand guardian—ensuring consistency in visuals, messaging, and user experience across all paid digital touchpoints
Insights and Optimization
- Establish robust tracking practices, deliver comprehensive reporting, and drive continuous improvement initiatives across critical metrics such as iROAS, CPC, CTR, CVR, CPA, among others
- Leverage performance insights and consumer data to refine brand strategies, optimize media mix and spending, and guide strategic decision-making
- Stay up to date with evolving platform algorithms, ad product innovations, and industry best practices to continuously enhance campaign effectiveness
- Keep informed of emerging digital marketing trends, user behaviour shifts, and platform innovations to proactively identify gaps and define priorities
- Cultivate a culture of sustained iterative experimentation and testing to achieve maximum ROI
- Identify new opportunities to drive traffic, expand brand reach, acquire new customers, and increase sales conversions
Global Connection
- Liaise with U.S. and international digital media counterparts to ensure brand cohesion and to share best practices
Experience You Bring
- 5+ years of digital paid media experience (beauty/CPG preferred)
- Expert understanding of all paid media platforms (Google, Meta, TikTok, Pinterest)
- Hands-on experience planning and buying media activities across the various platforms and paid channels (search, social, display, video, programmatic)
- Exceptional strategic and analytical capabilities, with a proven track record of driving business growth through deep evaluation of critical performance metrics
- Advanced knowledge of Measured, GA4, Google Ads, Meta Business Manager, Pinterest Ads Manager, and Adobe Creative Suite
- Experience creating and collaborating on creative assets
- Bilingual in French is an asset
- Live in the GTA
Work Perks
- Company bonus
- Competitive health and dental benefits
- Life insurance
- RRSP matching program
- Employee Assistance program (EAP) and Access to 24/7 telemedicine service
- Monthly product allocation
- Access to LinkedIn Learning virtual learning platform
- Access to the wellness Calm app
- Paid vacation, sick/PEL days, lieu time
- Annual fitness reimbursement
- Maternity supplemental pay and paternity time off
- Exclusive employee discounts with Unilever prestige brands
- Product and treatment discounts at our flagship locations
- Access to product launches and company social/learning events
Our commitment to you:
Dermalogica is committed to diversity and inclusion to enhance our business outcomes and create a brighter future for our diverse employees, global consumers, partners, and communities.
We welcome applications from visible minorities, individuals with disabilities, and members of the LGBTQ2+ community and encourage applicants to self-identify.
We’re committed to ensuring inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. If you require assistance during our recruitment process due to a disability, please contact us through our applicant tracking tool, BambooHR.
About Dermalogica Canada
Whoever said beauty is only skin deep had the right idea, as far as Dermalogica is concerned. Founded by Jane Wurwand in 1986, Dermalogica continues to dominate the professional skin care industry with distribution in over 90 countries.
From day one at Dermalogica, you’ll find a common purpose linking every employee: bringing respect and success to the professional skin therapist through top-quality education, innovative products and outstanding customer service. We focus on skin health and products that truly deliver, not false "beauty" claims or miracle cures.
Our industry is full of women entrepreneurs who choose only Dermalogica products to use professionally and sell in their business. They’re all trusting and partnering with you to help them reach the highest level of success in this industry.
Dermalogica is the leader of an industry that affords more women the opportunity to own their own businesses than any other, and we’ve seen first-hand the positive impact that women entrepreneurs have on their local economies, communities and families. In celebration of this, our FITE (Financial Independence Through Entrepreneurship) program invests in future women entrepreneurs through business up-skilling, microfinance and thought leadership around the world.
Paid Digital Media Manager
Top Benefits
About the role
As the Paid Digital Media Manager , you will lead the planning and execution of brand-building and performance-driven paid digital media strategies that support the full customer lifecycle within the Canadian market. This role requires a strategic, data-driven mindset combined with strong collaboration skills to optimize campaign performance, uncover growth opportunities, and improve conversion efficiency across all digital touchpoints. You will manage day-to-day coordination with the digital agency, ensuring seamless integration and alignment across campaigns to meet individual channel goals and accelerate overall business growth. Success requires close cross-functional collaboration with brand marketing, e-commerce, retail sales, B2B sales, PR, and graphic design teams. This role plays a critical role in shaping and advancing the company’s digital growth agenda.
What You’ll Do
Strategy and Planning
- Strategize, develop, and execute end-to-end paid digital media campaigns (search, social, display, video, programmatic) aligned with overarching business objectives, target audience segments, and brand positioning—ensuring cross-channel integration and market-specific relevance
- Manage paid media initiatives across key channels, including e-commerce, Sephora, flagship and B2B
- Adapt global marketing toolkits into high-impact, locally tailored digital campaigns designed to drive brand awareness, audience engagement, and conversion supporting core collections, new product launches, and promotions
- Develop best practices for aligning paid media efforts with the broader marketing strategy to drive new customer acquisition
Execution and Project Management
- Oversee all Meta and Google paid media initiatives in partnership with digital agencies, including strategic planning, creative briefing/development, performance reporting, budget management, and alignment to evolving targets and business priorities
- Strategically manage and optimize paid media budgets in response to performance insights leveraging tools such as Measured, GA4, and native platform analytics to scale digital efficiencies
- Manage Pinterest and TikTok advertising efforts in-house, leading creative development, media buying, campaign analysis, and continuous content testing
- Leverage advanced audience segmentation and targeting strategies using demographic, interest-based, and behavioral data to reach and engage high-value customer cohorts
- Cultivate a nationwide, bilingual footprint by supporting regional and Quebec go-to-market strategies accounting for performance, cultural relevance, and market nuances
- Implement regional B2B lead generation initiatives to drive new account openings
- Lead the planning and execution of digital co-op campaigns with key B2B partners where applicable
Collaboration and Communication
- Provide strategic leadership for external paid media agencies, defining clear performance benchmarks, ensuring seamless campaign execution, and nurturing high-impact, innovation-led partnerships
- Partner with e-commerce, Sephora, flagship, and B2B teams to develop cohesive tailored channel plans and launch support strategies
- Manage the paid amplification of influencer content in collaboration with the PR team
- Act as brand guardian—ensuring consistency in visuals, messaging, and user experience across all paid digital touchpoints
Insights and Optimization
- Establish robust tracking practices, deliver comprehensive reporting, and drive continuous improvement initiatives across critical metrics such as iROAS, CPC, CTR, CVR, CPA, among others
- Leverage performance insights and consumer data to refine brand strategies, optimize media mix and spending, and guide strategic decision-making
- Stay up to date with evolving platform algorithms, ad product innovations, and industry best practices to continuously enhance campaign effectiveness
- Keep informed of emerging digital marketing trends, user behaviour shifts, and platform innovations to proactively identify gaps and define priorities
- Cultivate a culture of sustained iterative experimentation and testing to achieve maximum ROI
- Identify new opportunities to drive traffic, expand brand reach, acquire new customers, and increase sales conversions
Global Connection
- Liaise with U.S. and international digital media counterparts to ensure brand cohesion and to share best practices
Experience You Bring
- 5+ years of digital paid media experience (beauty/CPG preferred)
- Expert understanding of all paid media platforms (Google, Meta, TikTok, Pinterest)
- Hands-on experience planning and buying media activities across the various platforms and paid channels (search, social, display, video, programmatic)
- Exceptional strategic and analytical capabilities, with a proven track record of driving business growth through deep evaluation of critical performance metrics
- Advanced knowledge of Measured, GA4, Google Ads, Meta Business Manager, Pinterest Ads Manager, and Adobe Creative Suite
- Experience creating and collaborating on creative assets
- Bilingual in French is an asset
- Live in the GTA
Work Perks
- Company bonus
- Competitive health and dental benefits
- Life insurance
- RRSP matching program
- Employee Assistance program (EAP) and Access to 24/7 telemedicine service
- Monthly product allocation
- Access to LinkedIn Learning virtual learning platform
- Access to the wellness Calm app
- Paid vacation, sick/PEL days, lieu time
- Annual fitness reimbursement
- Maternity supplemental pay and paternity time off
- Exclusive employee discounts with Unilever prestige brands
- Product and treatment discounts at our flagship locations
- Access to product launches and company social/learning events
Our commitment to you:
Dermalogica is committed to diversity and inclusion to enhance our business outcomes and create a brighter future for our diverse employees, global consumers, partners, and communities.
We welcome applications from visible minorities, individuals with disabilities, and members of the LGBTQ2+ community and encourage applicants to self-identify.
We’re committed to ensuring inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. If you require assistance during our recruitment process due to a disability, please contact us through our applicant tracking tool, BambooHR.
About Dermalogica Canada
Whoever said beauty is only skin deep had the right idea, as far as Dermalogica is concerned. Founded by Jane Wurwand in 1986, Dermalogica continues to dominate the professional skin care industry with distribution in over 90 countries.
From day one at Dermalogica, you’ll find a common purpose linking every employee: bringing respect and success to the professional skin therapist through top-quality education, innovative products and outstanding customer service. We focus on skin health and products that truly deliver, not false "beauty" claims or miracle cures.
Our industry is full of women entrepreneurs who choose only Dermalogica products to use professionally and sell in their business. They’re all trusting and partnering with you to help them reach the highest level of success in this industry.
Dermalogica is the leader of an industry that affords more women the opportunity to own their own businesses than any other, and we’ve seen first-hand the positive impact that women entrepreneurs have on their local economies, communities and families. In celebration of this, our FITE (Financial Independence Through Entrepreneurship) program invests in future women entrepreneurs through business up-skilling, microfinance and thought leadership around the world.