Creative Lead, Influencer Marketing
About the role
(Full-Time, Remote — US & Canada applicants welcome)
About The Shelf
We’re a fast-growing influencer marketing agency that builds data-driven, culturally relevant campaigns. Our content is trend-driven, social-first, and powered by our Optimization Flywheel—delivering measurable impact for brands while giving creators the freedom to shine.
About the Role
We’re looking for a Creative Lead, Influencer Marketing—a creative strategist who understands the inner workings of influencer campaigns and knows how to transform brand objectives into high-performing, social-first content.
This is not just a “creative ideas” role. We’re seeking someone with a deep understanding of influencer marketing campaigns (whether through direct management, creative strategy, or a related role) who can pair strategic expertise with sharp creative instincts. You’ll be the bridge between strategic goals and creative execution, ensuring our content is set up for success.
Core Responsibilities
Creative Strategy & Concepting
Lead brainstorms to develop social-first, trend-driven creative concepts for influencer campaigns.
Build custom content briefs, shot lists, scripts, and art direction that balance storytelling with brand objectives.
- Evaluate influencer content for performance drivers—signature shticks, hooks, brand integration, pacing—and deliver actionable feedback that strengthens the story arc.
Review influencer concepts to ensure content is optimized for success, providing actionable feedback that elevates their creative.
- Apply the right creative lens depending on the client’s industry and strategy (e.g., fashion may call for editorial, cinematic storytelling, while CPG may require playful, trend-led, social-first content).
Client & Influencer Partnership
Present creative concepts and strategies to clients with confidence and clarity.
Serve as the go-to creative contact on assigned accounts, ensuring client alignment and strong creative execution.
Join creative calls with influencers to brainstorm, refine, and enhance content ideas.
- Review influencer deliverables with a sharp eye for what makes content authentic, engaging, and entertaining.
Campaign Integration
Collaborate with account management, paid, and insights teams to ensure creative vision is executed seamlessly.
Maintain consistency of narrative, tone, and quality across all campaign deliverables.
Incorporate best practices for each platform to maximize content performance.
- Support influencer sourcing when needed by reviewing or recommending creators, applying a keen eye for style, vibe, storytelling ability, and brand fit.
Operational Leadership
Contribute to process improvements, leveraging AI tools to enhance creative workflows.
- Manage multiple campaigns simultaneously, maintaining a high standard of quality and timeliness.
Experience & Expectations
- 3–5 years of experience in influencer marketing or creative strategy (agency experience strongly preferred).
Demonstrated ability to lead client-facing creative conversations.
Strong portfolio of social-first creative work (non-“adsy,” engaging, authentic).
Strategic thinker able to translate data, audience insights, and platform best practices into actionable creative.
Deep understanding of creative across social-first platforms and current trends.
Exceptional communication skills with clients, creators, and internal teams. - Ability to work both independently and collaboratively to deliver results.
Bonus Points For:
Experience with humor- or skit-based content (many of our top-performing campaigns are comedy-driven).
- Familiarity with AI tools, Google Slides, and project management platforms.
What Success Looks Like
Clients and team view you as a trusted creative partner who elevates the work (and our brands) through sharp creative execution.
Influencers consistently deliver content that feels authentic, entertaining, and high-performing.
Campaign creative runs smoothly across teams, meeting both brand and performance KPIs.
You balance strategic rigor with creative flair—never “flighty creative,” but always inspiring.
You apply the right creative lens across industries, knowing when to be aspirational, humorous, or hyper-social-first.
- You help identify creators who not only match the brand but also deliver best-in-class, scroll-stopping content.
Application Requirements
To be considered, applicants must include:
Resume & LinkedIn profile link
Personal statement highlighting creative strategy + influencer experience
Portfolio showcasing social-first creative work
Overview of past client-facing & influencer campaign experience
- Current location
- Expected compensation
About The Shelf Influencer Marketing Agency
We Are The Shelf. 🦄🌈
A four-time Inc. 5000 honoree and the pioneer of data-driven influencer marketing. We’re a team of creatives and data nerds—equal parts innovative thinkers and sophisticated strategists—turning content into performance marketing that delivers.
What sets us apart? Our campaigns go beyond demographics, using interest graph-focused content and sophisticated methodologies to zero in on your ideal customers and convert them into loyal, lifelong fans. And we back everything up with the power of real-time data.
[Smash cut] Here's How We Drive Real Impact: Reach the Right Audience 🎯: Our proprietary SaaS platform analyzes millions of influencers and their audiences to ensure every partner has the credibility and influence needed to reach your audience. Deliver the Right Message 📣: We help brands craft authentic stories that align with the ever-shifting content landscape, keeping consumers engaged and connected. Build Brand Loyalty 💖: We don’t just create campaigns—we create communities. Our campaigns build the kind of loyalty that makes audiences stick around. Why It Matters: Traditional ads? 😴 They’re a thing of the past. Digital ads? 🚫 Over 300 million ad blockers are installed, and privacy laws make targeting a headache. Algorithms? 🤯 Constantly changing, making organic reach harder to achieve. The result? Attention is a scarce commodity. But we’ve got the solution: using authentic content that feels native to the platform and leverages the interests of your ideal audience.
We’ve helped brands from Fortune 500 companies to game-changing startups reach, engage, and convert customers in a world where the rules keep changing. Ready to see what smart influencer marketing looks like?
Let’s make some marketing magic. 💫
Creative Lead, Influencer Marketing
About the role
(Full-Time, Remote — US & Canada applicants welcome)
About The Shelf
We’re a fast-growing influencer marketing agency that builds data-driven, culturally relevant campaigns. Our content is trend-driven, social-first, and powered by our Optimization Flywheel—delivering measurable impact for brands while giving creators the freedom to shine.
About the Role
We’re looking for a Creative Lead, Influencer Marketing—a creative strategist who understands the inner workings of influencer campaigns and knows how to transform brand objectives into high-performing, social-first content.
This is not just a “creative ideas” role. We’re seeking someone with a deep understanding of influencer marketing campaigns (whether through direct management, creative strategy, or a related role) who can pair strategic expertise with sharp creative instincts. You’ll be the bridge between strategic goals and creative execution, ensuring our content is set up for success.
Core Responsibilities
Creative Strategy & Concepting
Lead brainstorms to develop social-first, trend-driven creative concepts for influencer campaigns.
Build custom content briefs, shot lists, scripts, and art direction that balance storytelling with brand objectives.
- Evaluate influencer content for performance drivers—signature shticks, hooks, brand integration, pacing—and deliver actionable feedback that strengthens the story arc.
Review influencer concepts to ensure content is optimized for success, providing actionable feedback that elevates their creative.
- Apply the right creative lens depending on the client’s industry and strategy (e.g., fashion may call for editorial, cinematic storytelling, while CPG may require playful, trend-led, social-first content).
Client & Influencer Partnership
Present creative concepts and strategies to clients with confidence and clarity.
Serve as the go-to creative contact on assigned accounts, ensuring client alignment and strong creative execution.
Join creative calls with influencers to brainstorm, refine, and enhance content ideas.
- Review influencer deliverables with a sharp eye for what makes content authentic, engaging, and entertaining.
Campaign Integration
Collaborate with account management, paid, and insights teams to ensure creative vision is executed seamlessly.
Maintain consistency of narrative, tone, and quality across all campaign deliverables.
Incorporate best practices for each platform to maximize content performance.
- Support influencer sourcing when needed by reviewing or recommending creators, applying a keen eye for style, vibe, storytelling ability, and brand fit.
Operational Leadership
Contribute to process improvements, leveraging AI tools to enhance creative workflows.
- Manage multiple campaigns simultaneously, maintaining a high standard of quality and timeliness.
Experience & Expectations
- 3–5 years of experience in influencer marketing or creative strategy (agency experience strongly preferred).
Demonstrated ability to lead client-facing creative conversations.
Strong portfolio of social-first creative work (non-“adsy,” engaging, authentic).
Strategic thinker able to translate data, audience insights, and platform best practices into actionable creative.
Deep understanding of creative across social-first platforms and current trends.
Exceptional communication skills with clients, creators, and internal teams. - Ability to work both independently and collaboratively to deliver results.
Bonus Points For:
Experience with humor- or skit-based content (many of our top-performing campaigns are comedy-driven).
- Familiarity with AI tools, Google Slides, and project management platforms.
What Success Looks Like
Clients and team view you as a trusted creative partner who elevates the work (and our brands) through sharp creative execution.
Influencers consistently deliver content that feels authentic, entertaining, and high-performing.
Campaign creative runs smoothly across teams, meeting both brand and performance KPIs.
You balance strategic rigor with creative flair—never “flighty creative,” but always inspiring.
You apply the right creative lens across industries, knowing when to be aspirational, humorous, or hyper-social-first.
- You help identify creators who not only match the brand but also deliver best-in-class, scroll-stopping content.
Application Requirements
To be considered, applicants must include:
Resume & LinkedIn profile link
Personal statement highlighting creative strategy + influencer experience
Portfolio showcasing social-first creative work
Overview of past client-facing & influencer campaign experience
- Current location
- Expected compensation
About The Shelf Influencer Marketing Agency
We Are The Shelf. 🦄🌈
A four-time Inc. 5000 honoree and the pioneer of data-driven influencer marketing. We’re a team of creatives and data nerds—equal parts innovative thinkers and sophisticated strategists—turning content into performance marketing that delivers.
What sets us apart? Our campaigns go beyond demographics, using interest graph-focused content and sophisticated methodologies to zero in on your ideal customers and convert them into loyal, lifelong fans. And we back everything up with the power of real-time data.
[Smash cut] Here's How We Drive Real Impact: Reach the Right Audience 🎯: Our proprietary SaaS platform analyzes millions of influencers and their audiences to ensure every partner has the credibility and influence needed to reach your audience. Deliver the Right Message 📣: We help brands craft authentic stories that align with the ever-shifting content landscape, keeping consumers engaged and connected. Build Brand Loyalty 💖: We don’t just create campaigns—we create communities. Our campaigns build the kind of loyalty that makes audiences stick around. Why It Matters: Traditional ads? 😴 They’re a thing of the past. Digital ads? 🚫 Over 300 million ad blockers are installed, and privacy laws make targeting a headache. Algorithms? 🤯 Constantly changing, making organic reach harder to achieve. The result? Attention is a scarce commodity. But we’ve got the solution: using authentic content that feels native to the platform and leverages the interests of your ideal audience.
We’ve helped brands from Fortune 500 companies to game-changing startups reach, engage, and convert customers in a world where the rules keep changing. Ready to see what smart influencer marketing looks like?
Let’s make some marketing magic. 💫