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Product Marketing Manager

Jagex27 days ago
Cambridge
Senior Level

Top Benefits

Private healthcare with dental
Generous pension contributions
Free gym membership

About the role

Who you are

  • Are you an experienced product marketing professional in games who thrives on delivering high-quality campaigns and aligning cross-functional teams to create impact for players?
  • Experience in Product Marketing within the video games industry
  • Experience delivering go-to-market campaigns across multiple platforms and territories
  • Strong understanding of earned, owned and paid media integration, and how to balance them effectively
  • Solid knowledge of player communities and online gaming culture, ideally within MMO, open-world, or survival genres
  • Excellent organisational and stakeholder management skills, with the ability to coordinate across creative, technical, and commercial teams
  • A data-informed mindset, comfortable working with KPIs, performance reporting, and campaign optimisation

What the job involves

  • This is a 9-month Fixed Term Contract
  • As Product Marketing Manager for RuneScape: Dragonwilds, you will play a key role in executing global marketing initiatives
  • Working closely with the franchise marketing team and the core development group, you will help bring go-to-market plans to life and ensure campaigns land effectively with players
  • This role is focused on executional excellence, cross-functional coordination & supporting the broader strategic direction set by senior marketing leadership
  • Support the execution of Global go-to-market plans across multiple platforms for major updates, geo expansions, and commercial milestones
  • Partner closely with development, creative, production, central marketing teams, external agencies & key partners to ensure campaign alignment and timely delivery
  • Coordinate campaign asset development from briefing through to final delivery, ensuring consistency and quality across channels
  • Work with Performance Marketing, Creative Services, PR, and Community teams to deliver integrated, multi-channel campaigns
  • Support earned media initiatives including creator activations, social storytelling, and community-driven moments
  • Contribute to franchise-wide marketing initiatives, ensuring RuneScape: Dragonwilds is represented effectively in global campaigns and live events
  • Maintain clear reporting on campaign performance, risks, and progress against milestones
  • Support commercial and platform partnership activations where required
  • Assist in managing marketing budgets, ensuring spend aligns with campaign priorities and performance objectives
  • Champion a player-first mindset by incorporating community insights and player motivations into campaign execution

Benefits

  • Private Healthcare, including Dental Plan
  • £75 Monthly Energy Allowance (paid on top of your salary)
  • Generous Pension Contributions
  • Free Gym Membership
  • Employee Assistance Programme & Onsite Counselling
  • Life Insurance X4 your Salary
  • Income Protection 75% Salary
  • Annual performance bonus & Pay Reviews
  • Enhanced Maternity and Paternity - from day 1
  • 25 days annual leave +Bank holidays (Increasing by 1 day per year of service up to 30 days)
  • Flexible Working Hours
  • Flash Bonuses

About Jagex

Computer Games
501-1000

A leader in creating deep and engaging forever games on PC, Console & Mobile that empower our communities. Jagex was founded in 2001 and is today one of the UK’s biggest and most respected video game developers and publishers.

Famed for its flagship MMOs RuneScape and Old School RuneScape, Jagex has welcomed more than 300 million player accounts to its world and created a $1bn lifetime franchise revenue. Today the RuneScape franchise exists beyond running games in live operations; our titles are forever games that connect and inspire millions of players, with content and experiences both inside and outside of inexhaustible game worlds.

Both RuneScape and Old School RuneScape, on PC and mobile, offer ever-evolving, highly-active worlds and our community-focused development ethos empowers players to have a real say in how each game is shaped.

Jagex has added to its skill set with the acquisitions of Pipeworks and Gamepires in 2022, bringing our expertise to titles such as SCUM, helping to make SCUM a forever game. It also works with external partners on products such as Melvor Idle and This Means Warp; bringing these titles to new and existing audiences.

Jagex employs more than 600 people at its Cambridge headquarters and around the world at Pipeworks in North America, and Gamepires in Europe. We’re always on the hunt for talented people to work across the business, to help the company to achieve its goals.

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