Who you are

• Direct experience with security related use cases, and associated target audiences (analyst, architect, detection engineer)
• Expertise in crafting differentiated messaging, positioning, and winning GTM strategies
• Experience leading product marketing at a specialized business unit, collaborating with matrixed marketing, sales, and product organizations
• Courage to go deep on technical capabilities to properly understand differentiation and positioning to practitioners and CISOs alike
• Several years experience leading outbound initiatives addressing the needs of a range of customers with complex requirements (commercial to enterprise scale)
• Curiosity about the “how” of technology to tell compelling stories about the “why”
• Relevant work experience in a technical field
• Proven track record to craft engaging content, including blog posts, presentations, videos, etc
• Strong communication skills, with experience making pitches to audiences big and small
• Comfort working in a very cross-functional role, with a highly distributed team
• Practitioner knowledge and/or experience of the in SIEM/Security analytics or XDR, CDR preferred
• Comfortable marketing to mix of practitioners and business audiences
• Prior experience in a more technically hands-on role (analyst, sales engineer, consultant, etc) is a bonus

What the job involves

• We're looking to add a new node, a new employee, to our cluster, focusing on driving messaging and go-to-market (GTM) for Security
• You will be a trusted thought partner to the product management and field teams, working closely on jointly defining the outbound strategy to drive the adoption of Elastic technology in security related use cases
• You will need to become comfortable with the technical aspects of your products and the markets they play in, as well as the creative aspects of positioning technology through stories that are compelling, authentic, and engaging
• Crafting differentiated messaging and positioning as well as content for Elastic Security including SIEM and Security Analytics
• Be the expert on target personas and segments, how users adopt and customers buy our products, and the value they derive from them
• Clearly articulate Elastic’s position and differentiation vs similar security offerings, and be the expert on competitive capabilities
• Provide thought leadership around security market trends and competing solutions
• Enabling the field on our products and solutions, through training and content
• Defining and implementing the GTM strategy for new launches & campaigns
• Represent the company at various speaking engagements, conferences, and press interviews
• Measuring and supervising critical metrics to track the launch and efficiency of the campaign
• Attending trade shows and other events to help showcase our products

Benefits

• Toast to your health: Fully paid health coverage for you and your family, in many locations
• Craft your calendar: Flexible location and schedule for most roles
• Create space for you: Distributed by design workforce, plus generous number of vacation days each year
• Embrace parenthood: Minimum of 16 weeks of parental leave, plus generous family formation benefits
• Give back your time: 40 hours each year to use toward volunteering with organizations and causes you’re passionate about
• Amplify your impact: Double your charitable giving — we match donations up to $1500 USD (or local currency equivalent)