What you'll do

The Sherwood Hockey Brand Consultant will support the development and execution of annual and multi-year brand plans, including shared growth and financial targets designed to build equity and strengthen the brand’s impact throughout the globe. Reporting to the Associate Brand Manager, the Sherwood Brand Consultant is accountable for the coordination and support of business planning, brand development, marketing activities, content and overall brand governance as products and campaigns are brought to life.

• Supporting the execution of brand management plans, strategic brand initiatives and decisions by driving to key insights through in-depth competitive, consumer, shopper, financial and assortment analysis.
• Supporting key processes including assortment planning, financial planning and forecasting, business performance reporting, cross-functional and agency briefings (e.g. content, packaging design, in-store POP, etc) , and overall brand stewardship.
• Support the development of branded content that is linked to key product launches, storytelling initiatives and overall equity driving strategies.
• Lead the development and on-site support for trade shows, training activations, sales conferences, retailer events, athlete functions, etc.
• Supporting alignment and decision making across teams through key integration points with Merchandising, Product Development, Strategic Marketing, Loyalty, Packaging, Store Operations and other relevant functions.
• Building and maintaining external relationships such as sales reps, distributers, key retail partners and athlete agents.
• Assisting in new brand development or implementation by integrating strategic and executional efforts across the organization.
• Leading the in-store experience design and execution to drive breakthrough impact at shelf, while ensuring brand standards are met.
• Working closely with core cross-functional and external partners throughout the product development cycle to build brand assortment plans, launch innovation, disrupt the industry through collaborations and ensure execution within brand guidelines.
• Spearheading Legal (Intellectual Property) claims as relevant across the portfolio in support of Marketing objectives, and related to the respective portfolio.
• Monitor and communicate operational expenses to ensure projects are completed on time and on budget.
• Contribute to professional development efforts through ongoing development, attending relevant conferences and continuing education courses.
• Product testing

What you bring

• Agile and innovative, and able to manage in an environment of change and fast-paced ambiguity to help us take bold and strategic moves in this rapidly evolving retail environment.
• Creative thinkers and brave brand builders who take initiative and are capable of creating, launching and managing projects/programs that drive results for our customers.
• Problem solvers with the ability to analyze and prioritize to meet business objectives.
• Collaborative team players with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward.
• Strong storytellers, with a proven ability to translate diverse sets of data into insights and build excitement to drive change.
• A passion and knowledge for hockey and sport.
• Undergraduate or Masters degree in Business with major in Marketing, or a related field.
• Previous work experience in relevant field through co-ops, internships, and/or summer placements.
• Demonstrated ability in analytical thinking and data-driven decision making.
• Solid business acumen required, with experience working on financial business cases.
• Demonstrated ability to think creatively & strategically, with strong business mindset.
• Proven ability to formulate recommendations based upon robust research, and assessment of risk/rewards.
• Ability to work well cross-functionally; demonstrated ability to collaborate, influence and negotiate.
• Solid project management experience, with the ability to lead multiple cross-functional projects.
• Strong interpersonal, oral, and written communications skills, including the ability to comfortably and effectively present in front of different types of audiences.
• Customer focused, with a bias for action.
• Advanced user of MS Suite of Products (PowerPoint, Excel, etc.).
• Skills in Adobe programs (Photoshop, InDesign, Premiere, etc.)

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Performance incentives, Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts

Our typical hiring range is between $53,000.00 and $88, 000.00 per annum. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.

#LI-NV1

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.