Truman is an Alberta-based, family-owned developer and builder creating great places through great design. The company has delivered thousands of homes and over one million square feet of retail, office, and industrial space across Calgary and surrounding areas, with a focus on innovation, quality, and delivering unmatched value for families.

The Leasing CRM Manager will oversee all inbound leasing leads from paid and organic sources, nurture prospects through targeted communications, understand their rental needs, and connect them with suitable properties within the portfolio. This role will also own the day-to-day management and optimization of the CRM, including building workflows, automations, segmentation, and reporting to improve lead engagement and conversion. The ideal candidate combines strong customer service skills with CRM expertise, marketing automation experience, and a passion for creating exceptional prospect experiences that drive leasing results.

KEY RESPONSIBILITIES

Own the administration and day-to-day management of the CRM.

Design, build, and maintain CRM pipelines that accurately reflect the leasing process.

Manage all inbound leasing inquiries generated through paid advertising, organic search, social media, referrals, listing platforms, and the company website.

Respond to and nurture prospective residents using personalized email and automated communication sequences.

Provide exceptional customer service through phone, email, SMS, live chat, and other communication channels.

Consult with prospective residents to understand their rental requirements and match them with the most suitable rental opportunities across the company’s portfolio.

Monitor lead progression and identify opportunities to reduce drop-off throughout the leasing funnel.

Develop reporting that provides visibility into lead performance and conversion metrics.

Create and optimize automations, tags, custom fields, lead scoring models, and segmentation strategies.

Maintain accurate prospect records and ensure CRM data quality.

Develop nurture campaigns for prospects who are not yet ready to lease.

Support the Leasing and Marketing teams as required, contributing to special projects, process improvements, and cross-functional initiatives.

QUALIFICATIONS & REQUIREMENTS

Postsecondary education in Business, Marketing, Communications, Real Estate, or a related field is considered an asset.

Minimum 3 years of experience in customer service, leasing, sales, marketing, or CRM management.

Experience managing a CRM platform, including workflow automation, lead management, and reporting.

Experience with ActiveCampaign or a similar CRM and marketing automation platform is required.

Experience in residential leasing, property management, real estate, or hospitality is considered an asset.

BENEFITS

Competitive compensation package.

Dental care, vision care, life insurance & extended health benefits.

Opportunity to take ownership of a critical part of the leasing journey, develop innovative CRM processes, and help shape the leasing customer lifecycle.