Account Strategist Jobs in Canada
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About the role
Location: USA, Canada or South Africa
Department: Marketing
Reports to: Account Strategist
Role Type: Full Time
About The Role
Blacksmith Agency is scaling its Marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals. We are looking for an Account Strategist who can own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization.
This is a hybrid strategic and operational role. You will join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps, and ensure that client campaigns deliver measurable outcomes.
You will be responsible for results, reporting, QA, and continual improvement. This is a senior role that blends analytical depth, strong communication, and execution oversight.
Key Responsibilities
Client Strategy and Leadership
Lead strategy for all PPC and SEO clients across multiple industries. Join sales calls with AEs to validate scope, pitch technical recommendations, and help close deals. Build 90 day, 6 month, and annual growth roadmaps for clients. Translate complex marketing recommendations into simple, clear explanations for executives.
Performance Ownership
Own client performance across Google Ads, Meta, Microsoft, and organic search channels. Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities. Oversee technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies. Ensure KPI tracking, conversion attribution, and analytics accuracy.
Execution Oversight
Provide weekly direction and QA for campaign optimizations and deliverables. Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.
Reporting and Communication
Present monthly and quarterly performance summaries to clients.
Oversee reporting accuracy and insights delivered by the PM or specialists
Qualifications
Required
4 to 7 years experience in PPC, SEO, or multi channel full funnel strategy. Strong experience managing both paid and organic channels concurrently. Expertise with Google Ads, GA4, GSC, keyword research tools, and paid media optimization. Ability to create and articulate strategic recommendations to clients and AEs. Demonstrated ability to oversee execution teams and manage deliverable quality. Strong analytical skills and the ability to diagnose performance issues quickly.
Preferred
Agency experience managing multiple clients at once. Experience joining sales calls and influencing close rates. Familiarity with multifamily, real estate, or high intent lead generation. Experience with AI SEO, programmatic SEO, technical SEO audits, and CRO.
Who Succeeds In This Role
People who can both think strategically and manage execution. People who can simplify complex marketing ideas for clients. People who own the results and take full accountability. People who work well with distributed teams. People who enjoy building rather than inheriting polished systems.
What You Will Own From Day One
All marketing performance and strategy across PPC and SEO
The roadmap for each client Oversight of SEO specialists and PPC contractors Reporting frameworks, playbooks, and best practices Supporting AEs on sales calls
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About Blacksmith Agency
Blacksmith Agency is a digital growth partner for companies that want predictable, measurable revenue from their website and marketing channels.
We help leadership teams replace fragmented marketing efforts with a disciplined, data driven system that supports real business growth.
Our work sits at the intersection of:
- Website strategy, design, and development
- Search engine optimization built for long term compounding growth
- Paid media tied directly to cost per acquisition and revenue
- Analytics and reporting leadership can trust
We are often brought in when:
- A website redesign is overdue and revenue performance matters
- SEO or PPC spend lacks accountability or clarity
- Marketing data is inconsistent, incomplete, or unreliable
- Internal teams need a strong external partner, not another vendor
How we work:
- Strategy before execution
- Clear ownership and accountability
- Fewer tools, cleaner data
- Decisions driven by evidence, not opinions
Who we work best with:
- Teams focused on long term ROI over short term tactics
Blacksmith Agency is intentionally selective. We are not built for churn, volume, or vanity metrics.
If you are looking for:
- A website that supports revenue, not just branding
- Marketing channels that work together, not in silos
- Clear answers to where growth is coming from and why
That is the work we do.