🌐 Location: Remote (Canada) 💼 Terms: FT Permanent 💸 Compensation: $100k – $150k CAD + Equity

About Us

Softdrive is a VC-backed startup putting the PC into the cloud. Our mission is to enable incredible computer interaction, prioritizing end user-experience over all else. We’re solving the pains of legacy VDI without the complexity or cost that has defined the industry for decades.

Our solution is 5x faster, 50% less expensive, and deploys 80% faster than legacy industry players. We deliver the lowest total cost of ownership in the market, handle GPU- and CPU-intensive workloads at scale, and eliminate the burden of physical hardware. We build and stream VMs to any device, across cloud, on-premises, and hybrid environments, so teams can stay productive from anywhere without being constrained by their hardware. We’re proud to build in partnership with Oracle, NVIDIA, and Autodesk.

Joining Softdrive means working on hard infrastructure problems that actually matter, at a company early enough that your work shapes the product, the team, and the culture. We move fast, operate with high ownership, and are building something the industry's biggest players haven't been able to crack.

About the Role

Softdrive is building out its Marketing function from the ground up as we grow our presence in the Virtual Desktop Infrastructure and End-User Computing space. We're looking for a Content Marketer to own the words that explain why Softdrive wins: translating dense VDI/EUC and infrastructure concepts into content that resonates with IT decision-makers and moves them from "never heard of Softdrive" to "talking to sales."

You'll work closely with the CEO, Digital Marketing, and Customer Success team members to build the narrative around our core wedge: helping organizations move off costly, complex legacy virtual desktop infrastructure, and to produce the mid-funnel content that supports our sales motion. This is a hands-on, mostly solo content role at an early-stage company: you'll help set the content strategy and execute it yourself.

Key Responsibilities

Own creation of technical and narrative content, including blog posts, whitepapers, comparison guides, and case studies, that translates VDI/EUC concepts and Softdrive's differentiators for IT and enterprise buyers Build content that articulates the total cost and complexity of legacy VDI, and why organizations are reevaluating their virtual desktop strategy Partner with the Sales team to produce mid-funnel content: sales enablement collateral, competitive positioning, and ROI/TCO materials Develop customer case studies and proof points in partnership with Customer Success Manage a content calendar spanning blog, LinkedIn, email nurture, and partner co-marketing Optimize content for SEO and organic top-of-funnel growth Track content performance against pipeline contribution and report results to leadership

About You

Requirements & Qualifications

5–10 years of B2B content marketing experience, ideally in enterprise SaaS, cloud, or IT infrastructure Proven ability to translate complex technical concepts (networking, virtualization, cloud infrastructure) into clear, compelling content for both technical and business audiences Strong writer and editor with a portfolio of long-form and campaign content Self-starter who can own a content function independently at an early-stage startup, without a large marketing team around them Familiarity with VDI, DaaS, EUC, or adjacent infrastructure/cloud categories Experience marketing to IT or security decision-makers, or within a channel-partner GTM motion (preferred, not required) Experience with SEO and content-ops tooling (preferred, not required) Early-stage startup experience