Technical Sales Engineer / Business Development Lead

Industry: Industrial Control Panels

📍 Location: Greater Toronto Area 🏢 Type: ⏰ Type: Full-Time | Direct Hire | Hybrid + ✈️ Travel (🚫💻 Not Remote) ⚠️ ATTENTION: Applicants OUTSIDE of Canada, non-residents, and/or with work restrictions will NOT be considered. ⚠️ Work Model: This role is hybrid with travel across ON as needed basis. It is not a remote/work-from-home model. Candidates must be willing to relocate if outside of the province.

About the Role

Our Client is a Canadian engineering and manufacturing company specializing in the design and assembly of industrial electrical control panels and automation systems. They support clients across sectors such as manufacturing, energy, and infrastructure, delivering highly customized solutions tailored to complex operational needs. Building their reputation on quality, flexibility, and responsiveness, the company is currently in a growth phase and expanding its commercial footprint across Ontario, with plans for broader national expansion.

The Opportunity

Our Client is seeking a Technical Sales Engineer to drive new business acquisition within the industrial control panel and electrical solutions space. This is a highly strategic, “hunter”-focused role where success depends on the ability to leverage existing industry relationships, open doors, and secure new projects. You will play a key role in expanding the company’s presence across new accounts and markets.

Key Responsibilities

Drive new business development, focused on relevant business opportunities Build and maintain a strong pipeline of qualified projects within target industries Leverage an existing network to generate leads and secure new contracts Develop relationships with EPCs, industrial contractors, system integrators, and OEMs Lead early-stage discussions, positioning, and proposal efforts Collaborate with internal engineering and production teams Represent the company in client meetings, site visits, and industry events

Success Metrics (First 6 Months)

Build a consistent pipeline of high-quality opportunities Establish strong relationships across key industry stakeholders Secure new projects within the industrial electrical/control panel space Achieve approximately $2.5M in new project value within the first year

Candidate Profile

Proven track record in business development within industrial electrical, control panels, automation, or related sectors Strong existing network across EPC firms, industrial contractors, OEMs, or system integrators Good understanding of industrial control panels, switchgear, automation systems, or electrical equipment Demonstrated success in a hunter role, focused on generating new business Ability to navigate technical sales cycles and engage with engineering stakeholders Entrepreneurial, self-driven, and results-oriented mindset Strong communication and relationship-building skills

Compensation & Benefits

Competitive base salary plus uncapped commission structure tied to new business generation Car allowance and travel expense coverage Comprehensive benefits package Hybrid work model

Logistics

Must be eligible to work in Canada (citizen or permanent resident will be prioritized) Travel as needed basis

Why Join

Join a rapidly growing player in the industrial control panel space Direct impact on company growth and market expansion Opportunity to leverage your network and own the full front-end of the sales cycle Strong earning potential in a performance-driven environment Extensive room for growth to become the head of sales, building and leading their sales division

How to Apply

If you are a passionate sales professional with a background in security systems or technology and enjoy creating long-lasting customer relationships, we’d love to hear from you. Please submit your resume through this link and send any additional details to info@potenco.ca. Only qualified candidates who are eligible to work in Canada will be contacted. By submitting, you agree to our Consent Policy, Data Processing & Privacy Policy (www.potenco.ca). You consent to allow Potenco to release your resume containing your qualifications and experience with the hiring company or its affiliates and to conduct any matters related to the recruitment and onboarding process electronically. (*AI may have been partially used to build this JD)