Job Description

Reporting to the Regional Director Sales Quebec and Atlantic Canada, the Business Development Representative

The position has responsibility in three key areas: sales/marketing, program compliance and client retention. The position works closely with the Quebec & Atlantic Canada Sales Manager and SGP Sales / Purchasing team to design, implement and administer programs that support both short- and long-term strategic objectives of the Company.

This position can be located at Nova Scotia, New Brunswick or Eastern and offers a hybrid working environment.

Key responsibilities:

• Develop territory sales and meet sales objectives for assigned territory
• Builds partnerships with key customers, suppliers, and industry associations.
• Business Development and Client Retention in Eastern Quebec and New Brunswick.
• Consultative selling and promotion of products and service within customer segments in assigned territory
• Plans and conducts programs and activities (in-services, continuing health education programs, regional meetings etc.) that will drive growth of the SGP brand in territory.
• Attends industry trade shows for territory.
• Manages Chain Accounts and Conducts Regular Business Reviews
• Identifies opportunities in their accounts that require multifunctional team approach and works with the team to set an objective that will drive sales.
• Heavy concentration on building and developing the SGP base business
• Serves as the main point of contact for their account.
• Uses company resources appropriately to move towards achievement of set goal(s) for the account.
• Build solid business relationships, in a competitive market, which will support the growth of the current client base while at the same time meet financial objectives
• Provide analytic insight into territory data, issues, and opportunities, utilizing all available company resources.
• Manage the annual budget for territory activities and programs.
• Report on new product ideas/suggestions, market trends and competition.

What we’re looking for:

• Post-secondary school education with emphasis on business or health care services required.
• Must have three to five years of business development or sales experience, ideally in LTC, Retirement or Senior Living
• Bilingual in French and English
• Own Transportation
• Proven ability to build business partnerships and to deal effectively with all levels of management.
• Experience with developing an Annual Business Plan for Territory, focusing on business planning steps within span of control, as well as needs from cross-functional partners.
• Ability to present information clearly and effectively both verbally and in writing; an active listener who projects a professional demeanor
• Customer-focused attitude, with the ability to understand, anticipate and identify customer needs while using information to provide the best individualized service.

This role will require domestic travel to cover the given geography in Eastern Quebec and New Brunswick (30% - 50%). Travel required to interface with SGP Partners on a regular basis. Occasional weekend travel required for company meetings, trade shows and/or SGP Partner conferences.

There is some lifting of sample products not to exceed 30 lbs.

What Extendicare has to offer:

At Extendicare, we believe that working as a team creates an environment that allows us to reach our potential. We value each employee, encourage equal opportunity for growth and recognize achievement. As a valued member of our team, you can expect:

• Continuous mentorship, support for life-long learning and growth opportunities
• Opportunities for advancement and career growth within the organization
• A rewarding and meaningful work experience where you can enrich your life and the lives of others through your work.
• Employee Family Assistance Program.
• Robust benefits package.

Extendicare is a leading provider of care and services for seniors across Canada, operating under the Extendicare, ParaMed, Extendicare Assist, and SGP Purchasing Network brands. We are committed to delivering quality care to meet the needs of a growing seniors’ population, inspired by our mission to provide people with the care they need, wherever they call home. We operate a network of long-term care homes (both owned and under management contracts), deliver over 11 million hours of home health care services annually, and provide group purchasing services to third parties representing approximately 150,000 beds across Canada. Extendicare proudly employs nearly 30,000 qualified, highly trained and dedicated team members who are passionate about providing high-quality care and services to help people live better.

SGP is a Purchasing Network, an organization committed to providing unmatched customer service, comprehensive network support, and innovative solutions to the Senior Care Market. Defined by our customized and focused programs and services SGP understands our partners business and we are dedicated to ensuring optimum network performance for our Partner’s procurement needs.

#ExtendicareSGP

#Hybrid

Time Type:

Full time

At Extendicare, we’ve spent more than 50 years dedicated to enhancing the quality of life for residents in our long-term care homes across Canada. When you join Extendicare, you become part of a compassionate, mission-driven team committed to creating a safe, supportive, and enriching environment for every resident we serve.

We provide competitive compensation that reflects the value of this role and the unique qualifications each candidate brings. Final salary offers are based on a variety of factors such as your skills, experience, education, and alignment with the responsibilities of this position.

Base salary is one component of our broader total rewards package. We offer a comprehensive suite of benefits designed to support your health, financial well-being, and long-term career growth. Your recruiter can provide more details about our total rewards offerings during the hiring process.

We may use artificial intelligence (AI) tools to support certain stages of the recruitment process, such as reviewing applications, analyzing resumes, or assessing candidate responses. These tools assist our recruitment team but do not replace human judgment — every application is reviewed by a member of our team to ensure thoughtful and equitable consideration. If you would like more information about how your data is processed, please contact us.

Extendicare is committed to fostering an accessible, inclusive, and equitable hiring process. We gladly accommodate the needs of applicants throughout all stages of recruitment and selection upon request.