Now Hiring: Sales & Finance Specialist
Location**:** Bruce Chevrolet Buick GMC - Middleton, NS

Are you ready to join the team at Bruce GM? As part of the Bruce Auto Group—the region's oldest dealership group with the highest sales volume—we are expanding our non-prime, finance-first operations. We are looking for dedicated professionals to help customers with less-than-perfect credit navigate their way back to vehicle ownership, and this is where you come in.

At Bruce Auto Group, we are seeking a motivated, social media-savvy individual ready to build a high-income career as a Sales & Finance Specialist. Operating much like a mortgage broker but for vehicles, you will guide clients through a pre-approval process and match them with vehicles that meet their needs, lifestyle, and budget.

The Opportunity: Be the Guide

In today’s market, 30% of shoppers face financial uncertainty and emotional embarrassment due to credit challenges. They don’t need a “pushy salesman”; they need a trusted professional to lead them to financial clarity.

You will master the Finance First Method, a 3-step process where we secure the loan and terms before the customer ever touches a steering wheel. You aren’t just selling cars — you are providing dignity, certainty, and a clear path to credit rebuilding.

What You’ll Be Doing

• Digital First Engagement: Most of your time is spent working online and over the phone — qualifying leads via phone, message, and video calls using the customer manager CRM.
• Financial Strategy: Taking credit applications and gathering the “story” behind the numbers to advocate for your clients with our lenders.
• Personal Branding: Using social media to create content, generate your own leads, and build a personal brand.
• Relationship Management: Building a repeat and referral business by following up and performing 6-month credit check-ins.
• Closing & Delivery: Presenting approved vehicle options and arranging the final delivery in person.

What You Bring

• Experience is NOT required: We hire for character and train for skill. Backgrounds in call center sales, hospitality, or general customer service are highly valued.
• High Communication IQ: You are excellent on the phone, via message, and comfortable on camera.
• Empathy & Grit: You are a deep listener who can handle sensitive financial conversations without judgment.
• Professionalism: You are organized, self-motivated, and possess a valid driver’s license.

What's In It For You?

• High Earning Potential: This is a commission-based role with a 3-month income guarantee to get you started.
• Expect to Earn: Most successful specialists earn between $80,000-$120,000+ per year.
• Training Provided: We're setting you up for success with our comprehensive 3-month training program.
• Growth: This is a permanent position within a respected, growing automotive group.
• Benefits: Medical coverage, RRSP with matching contributions, paid Personal Time Off and so much more!

Apply Today!