Minds Alive! was created in 1997. In 2004 we had the pleasure of buying the lone store in Midland,ON. Then in 2010 we opened our second location in Collingwood. Having 2 locations gave us more options for a wider selection of items. We have enjoyed every aspect of being a part of Collingwood downtown. With our children getting older and away at university, we were were up for a new challenge. In 2017 we were approached by the owners of Applause Toy Stores in Gravenhurst, Bracebridge & Huntsville. It seemed a really good fit for us, so then there were five!