About Easton’s Group of Hotels

Looking for a career change? Join one of Canada’s most successful and multicultural Hospitality companies, that strives to take your talent to the next level. With 22 hotels owned and managed by Easton’s Group of Hotels, and a further 6 in development, your passion, collaboration, and voice will be an excellent addition to our growing Organization. As a company, we strive to provide exceptional benefits, perks, and growth opportunities to all our employees.

If you have a passion for exceptional service delivery, results driven and appreciate recognition, Easton’s is your career partner of choice.

Easton’s team believes that excellence is achievable only in an environment that embraces and promotes Equity, Diversity & Inclusion (ED&I). Our company is challenging the way we work, think, and develop an inclusive workplace. Our commitment to ED&I allows us to achieve our vision and mission and ensure a more equitable future for all.

CLUSTER DIRECTOR OF SALES & MARKETING

JOB OVERVIEW

Oversight for various properties in the development and implementation of sales and marketing strategies to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.

Work Location: Mississauga, Ontario. It May defer.

BENEFITS

• World-wide Marriott/IHG hotel discounts and benefits
• Discounts on more than 500+ brands for being Easton's team member.
• Discounts on Auto-insurance.
• Corporate rates on good life membership.
• Employee referral incentive.
• Employee appreciation celebrations
• Comprehensive training programs
• Career development opportunities within IHG/Marriott International

DUTIES AND RESPONSIBILITIES

• Achieve budgeted revenues and personal/team sales and goals and maximize profitability. Participate in the preparation of the annual departmental operating budget(s), the hotel(s) marketing plan and business plan as well as financial plans.
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.
• Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
• Create and develop special events and sales blitzes to showcase the hotel(s) to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel.
• Direct day–to-day sales activities, plan and assign work and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance and recognize good performance.
• Educate, train and motivate sales and marketing teams to achieve hotel(s) revenue goals. Ensure staff has the information, market data, tools and equipment to successfully carry out job duties.
• Develop and maintain relationships with key clients and outside contacts (example: guests, airliners, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales and catering/banquet services.
• Provide guests with information (example: loyalty programs, area attractions, restaurants, facility information) to enhance guest experience.
• Schedule conventions and/or business group activities at the hotel(s) and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIPs, large groups and other key guests.
• Lead marketing efforts to upsell guests on hotel(s) services, offerings and amenities.
• Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.
• Develop awareness and reputation of the hotel(s) and the brand in the local community; may serve as the hotel representative for media-related inquiries.
• Work closely with key business leaders, officials and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel(s).
• Effectively communicate and market aspects of the hotel(s) that are sustainable or “green” and use information to gain new business opportunities.
• Work with advertising agencies, consulting firms and vendors to maximize advertising investments and ensure ads represent brand identity.
• Perform other duties as assigned. May also serve as manager on duty.

QUALIFICATIONS AND REQUIREMENTS

• High School diploma or equivalent, and five years total experience in a hospitality or hotel sales and marketing setting, with direct supervisory experience over a sales team, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.
• This job requires the ability to perform the following:
• Frequently standing up or moving within and outside of the facility
• Carrying or lifting items weighing up to 25 pounds
• Handling objects
• Leadership Skills
• Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
• Problem-solving, reasoning, motivating, organizational and training abilities are used often.
• Ability to travel to attend workshops, tradeshows, conventions, etc.
• May require a valid Driver’s License.

May be required to work nights, weekends, and/or holidays