Engineer, Digital Optimization Jobs in Mississauga, Ontario, Canada
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Mississauga, Ontario, Canada
Lead Engineer, Digital Optimization (Adobe Target)
About the role
Role Overview: As a Lead Engineer, you will drive digital optimization through high-impact experimentation and personalization strategies. You will work within a multifaceted eCommerce engineering team to develop data-driven solutions that enhance customer engagement and conversion rates within a large-scale enterprise environment. Key Responsibilities: Strategy & Execution: Lead the design and execution of complex A/B and multivariate tests using Adobe Target. Personalization: Develop sophisticated audience segmentation strategies and personalized content experiences. Technical Implementation: Code and implement front-end user experiences using HTML, CSS, and JavaScript. System Integration: Integrate Adobe Target seamlessly with Adobe Analytics, AEM, Adobe Launch (Tags), and other Martech stack tools. Analysis & Insights: Analyze test results to provide actionable insights based on key performance metrics. Technical Oversight: Troubleshoot and resolve technical issues related to Adobe Target deployments while ensuring accurate tracking and tagging. Innovation: Stay current with Adobe Target capabilities to propose innovative use cases and optimization goals. Qualifications & Skills: Technical Skills: Adobe Suite Expertise: 4+ years of hands-on experience with Adobe Target (VEC, Form-based, and APIs), including AT.js, Adobe Launch, and Web SDK. Programming Languages: Proficiency in JavaScript, Python, RESTful APIs, JSON, and XML. Web Development: Strong understanding of HTML DOM, browser scripting, developer tools, and server-side Target implementations. Ecosystem Integration: Familiarity with Adobe Experience Cloud integrations, including Analytics, CJA, and CDP. Modern Tooling: Experience using AI-powered coding tools such as GitHub Copilot. Functional & Behavioral Skills: Experience: 8+ years of software engineering or digital optimization experience, ideally in B2B, B2C, or eCommerce sectors. Leadership: Ability to lead technical discussions and work independently in a fast-paced environment. Collaboration: Proven track record of working within Agile methodologies and collaborating across multi-functional teams to define hypotheses. Compliance: Knowledge of global data privacy regulations, including GDPR, CCPA, and DPDP. Education & Certifications: Education: Bachelor's or Master's degree in Computer Science, Human-Computer Interaction (HCI), or a related field. Preferred Certifications: Adobe Certified Expert (Adobe Experience Platform) or equivalent. Mobile Experience: Preferred experience with Adobe Experience Platform Mobile SDK.
About MDAEdge
At MDAEdge, we help our clients reinvent innovation, optimize operations, and reshape perceptions—ensuring they remain at the forefront in today’s fast-evolving world. By keeping these shared goals in focus, we’re making a meaningful difference in people’s lives by connecting the right talent to the right opportunities at the right time.
Our mission is to build an exceptional ecosystem where individuals, technology, and opportunities unite through the power of human intelligence — guided by our core values of Quality, Commitment, Partnership, and Ingenuity.
As a process-driven company, we specialize in comprehensive Workforce Solutions tailored to your needs. Our expertise spans Contingent Staffing, Bulk/Project Staffing, and Direct Hire services. We proudly serve diverse industries including Infrastructure, Engineering, IT, Healthcare, Life Sciences, Pharmaceuticals, Consumer Goods, Education, Transportation & Logistics, Media & Entertainment, Telecom, BFSI, Manufacturing, Utilities & Energy, Corporate Recruitment, and Government Consulting.
With a meticulous approach and a robust global network of highly skilled professionals, we deliver unmatched results for clients across India, Denmark, France, Germany, Ireland, Japan, Spain, Thailand, the USA, Canada, Mexico, and beyond—continuously expanding to new regions.
Quality is our hallmark. We demonstrate Commitment by investing the right resources, time, and effort to design, implement, and support efficient operations that foster balanced business and societal ecosystems. Our success is built on strong Partnerships with clients and talent, and a culture of Ingenuity that fuels our passion for simplifying complex business challenges through smart technology.
Join us at MDA Edge and experience a dynamic workplace offering rapid career growth, excellent benefits, and a healthy work-life balance. Together, let’s shape the future of workforce solutions.
Join the MDA Edge team: resume@mdaedge.com