At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, ambitious thinking and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe. Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our head office and BlueSky Hub in downtown Toronto are purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects. Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet and our business are interconnected which is why we’re taking ambitious action to tackle some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention. Summary Director-level leader accountable for setting the insight, analytics and AI-enabled evidence agenda for a key brand. Sits on the brand leadership team and influences senior commercial, medical and market access decisions by translating data, market signals, customer needs and digital opportunities into clear strategic choices, measurable outcomes and enterprise value. Overview The Director acts as a strategic partner to senior leaders, integrating market, customer, scientific, real-world, competitive and digital signals to shape brand strategy, customer engagement, launch excellence and growth. The role also sets expectations for responsible data, digital and AI use, ensuring outputs are trusted, compliant, inclusive, explainable and linked to business value, patient impact and enterprise priorities. Responsibilities: Insights Generation and AI-Enabled Decision Support Set the strategic insight agenda for the brand, aligned to enterprise strategy, brand ambition, launch turning points, investment decisions and measurable outcomes. Integrate PMR, CI, secondary data, real-world data, digital engagement signals, advanced analytics and AI-enabled tools to inform brand strategy, forecasts, resource allocation and investment choices. Translate complex data and external signals into clear recommendations, helping senior leaders understand opportunities, trade-offs, risks and execution implications. Use AI and advanced analytics, where appropriate and compliant, to identify patterns, test hypotheses, improve decision quality and optimise field and omnichannel performance. Primary Market Research, Customer Understanding and Responsible Data Use Own the primary market research strategy, translating senior leadership questions into a prioritised insight plan with clear decision impact, budget rigor and delivery expectations. Apply modern research approaches, including digital listening, behavioural science, agile testing, social and search insights, AI-assisted synthesis and mixed-method research, where appropriate and compliant. Hold vendors and internal partners accountable for quality, delivery, compliance with AZ policies, data privacy and responsible AI principles, while sharing standard process across teams. Analytics, Performance Reporting and Digital Transformation Orchestrate insight across Brand, Advanced Analytics, CI, Market Access, Medical, Finance, Digital and other partners to create an integrated view of performance, opportunity and risk. Set direction for KPI development, dashboards, performance routines and insight storytelling, enabling senior leaders to make timely decisions. Lead case analyses, scenario modelling, predictive analytics and opportunity sizing to guide strategic choices. Champion scalable ways of working, including automation, self-service analytics, reusable data assets, experimentation and clear governance of AI-enabled tools. Requirements Science or commercial related 4-year degree Experience in conducting qualitative and quantitative market research across different collaborator groups (e.g. HCPs, patients and payers) 5+ years experience in the pharmaceutical industry Proven ability to conduct analytics using secondary data sources key to the pharmaceutical industry (IQVIA, Prognos, Decision Resources, patient level data) and performance tracking Good business sense, critical thinking and understanding of sales and marketing business practices Ability to influence laterally and vertically High emotional intelligence Ability to lead projects Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision Strong interpersonal and collaboration skills as well as teamwork abilities Comfortable working in a matrix environment Strong written and verbal communication Experience in leading insight for a specialty product with knowledge of specialty pharmacy and buy and bill distribution and tracking Experience within specialty biologics, respiratory, or immunology therapy area Desirable: High degree of creativity and innovation in developing new approaches, processes and methodologies Experience conducting pre-product launch market research (e.g., positioning, segmentation) In depth knowledge of respiratory biologics market dynamics Great People want to Work with us! Find out why: GTAA Top Employer Award for 11 years Top 100 Employers Award Canada’s Most Admired Corporate Culture Learn more about working with us in Canada View our YouTube channel Are you interested in working at AZ, apply today! AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing AZCHumanResources@astrazeneca.com. #LI-Hybrid We are using AI as part of the recruitment process. This advertisement relates to a current vacancy. AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.