Basic Information

Job Name

Marketing Programs Specialist - Canada

Country

Canada

State

NA

Date Published

12-May-2026

Job ID

46858

Travel

You may occasionally be required to travel for business

This role can be based remotely in Canada

Looking for details about our benefits?

Description and Requirements

CareerArc Code

CA-PF

Hybrid: #LI-Hybrid

BMC empowers nearly 80% of the Forbes Global 100 to accelerate business value, faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a simple and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage.

We are seeking a Customer Reference Program Specialist to help manage our customer reference program end-to-end. In this role, you will support internal teams by sourcing and coordinating customer references, ensuring a great experience for both customers and internal requesters, and keeping our reference operations accurate and compliant using Orca, our customer reference management platform.

You will partner with Sales, Customer Success, Marketing, and Product teams to understand reference needs, match requests to the right customers, coordinate approvals and scheduling, and keep clean records and basic reporting in Orca—while delivering a great experience for customer advocates.

Ideal for someone early in their career who enjoys customer interaction and cross-functional coordination.

Responsibilities

Customer Reference Program Operations (End-to-End)

• Manage the customer reference request process end-to-end, from intake through fulfilment and follow-up.
• Clarify requester goals and match requests to the right customers.
• Coordinate customer outreach, consent/approvals, and scheduling for reference activities.

Orca Platform Ownership (Administration & Data Quality)

• Own day-to-day administration of Orca (profiles, eligibility/status, history) and maintain clean, consistent data.
• Log and track requests, matches, consent, and outcomes to ensure clear visibility and audit trails.
• Support core reporting (request volume, fulfilment rate, time-to-fulfil) and highlight coverage gaps.

Broader Customer Advocacy

• Provide light coordination in BMC Collective (our advocacy community built on Influitive) to surface reference needs and potential new advocates.
• Flag high-use advocates and partner with Customer Engagement to route customers into additional advocacy activities when appropriate.

Customer Advocate Engagement

• Coordinate reference participation (calls, quotes, reviews, webinars, events) and ensure a positive advocate experience.
• Maintain an up-to-date advocate roster (availability, preferences) and manage reference fatigue.
• Partner with Customer Success, Marketing, and Customer Engagement to identify and nurture new advocates.
• Help source and qualify new reference candidates by capturing key details (use cases, outcomes, industries) to improve matching.

Cross Functional Collaboration

• Partner with Sales/Sales Ops to fulfil reference requests that support pipeline and renewals.
• Work with Customer Success to identify reference-ready customers and coordinate outreach.

Experience & Skills

• 0–2 years of experience in a coordinator/specialist role (customer marketing/advocacy, customer success support, sales ops, marketing ops, or similar), with good judgment handling customer information and approvals.
• Strong communication skills and comfort working with customers and internal stakeholders.
• Experience with Orca is a huge plus.
• Highly organized with strong attention to detail; able to manage multiple requests and deadlines.
• Comfortable learning new tools; experience with CRM/ticketing tools is a plus (e.g., Salesforce, Gainsight). Exposure to Influitive is also a plus.

Mindset & Attributes

• Customer-first and service-oriented.

• Process-minded with strong follow-through.

• Detail-focused and reliable with data quality. Curious, coachable, and adaptable as priorities shift.

#LI-Remote

Our commitment to you!

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU!

If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.

The annual base salary range represents the low and high end of the BMC salary range for this position. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.

The range listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.

At BMC, it is not typical for an individual to be hired at /near the top of the range. A reasonable estimate of the current range is $60,975 - $101,625

Min salary

60,975

Mid point salary

81,300

Max salary

101,625