**Location:**Ottawa, ON, CA

**Job Requisition Id:**198899
**Business Function:**Marketing
**Primary City:**Ottawa
**Other Location(s):**Toronto or Montréal
**Province:**Ontario
**Employment Type:**Full-Time
**Employment Status:**Permanent
**Language Requirement:**Bilingual Imperative (CBCC)
**Employee Class and Level:**CPMGB03
Number of Vacancies1
Job Closing Date (YYYY-MM-DD): 2026/03/22

Job Description

The Director, Content Marketing Strategy and Sales Enablement leads a team of experts in content development and the creation of sales tools that support the organization in achieving its business segment objectives for small business and commercial business audiences. The Director will use extensive expertise in content creation and a deep understanding of end-to-end B2B marketing and selling processes to oversee a team that designs, builds and optimizes content assets. This is critical in supporting marketing programs and journeys, and driving cross-channel customer engagement and conversion that enables our commercial sales team’s success.

Job Responsibilities

Below are the main job requirements and responsibilities for the Director, Content Marketing Strategy & Sales Enablement.

1.Plans and executes content marketing strategies and programs targeting business audiences that align with and support Corporate priorities, segment growth strategies, product innovation roadmaps and segment performance targets. Ensures alignment and compliance with CPC’s brand position.

1. Leads a centre of excellence, demonstrating deep subject matter expertise to establish a high impact content marketing program that reflects best practices in product and thought-leadership content curation for the business segment, inclusive of formats, tactics, and delivery strategies.

2. Drives and supports program strategies across Content and Social, working closely with communications, marketing, and digital channel teams to support business objectives for Parcels and Direct Mail.

3. Ensures content marketing strategies reflect and enable the end-to-end B2B marketing and selling process, driving engagement and opportunity within the entire business segment.

4. Applies a deep understanding of business audiences, needs and behaviours to shape curated, insight-driven content programs for both the small business and commercial customer target groups.

Job Responsibilities (continued)

1. Shapes, develops and maximizes content marketing and thought-leadership programs. Translates data, market insights and research into key market engagement strategies, tactics and assets that integrate into overall marketing activities. Leverages data-driven decision making to optimize program performance and content asset impact.

2. Collaborates with partner teams within Marketing and across the organization to build engaging market-facing product and service content and selling materials that present value propositions with relevance and strength, driving brand engagement, product adoption and business development opportunities.

3. Champions Commercial Sales team success through ensuring that the Sales organization is effectively supported with a high-impact collateral and sales tool portfolio. Builds a robust tool portfolio that supports prospecting, pipeline development, opportunity conversion and revenue generation. Establishes strong alignment between Sales and Marketing and enables partnered success in go-to-market strategies and programs.

4. Builds and maintains effective relationships with agencies, partners, and suppliers to contribute to successful marketing programs and campaigns, brand positioning, event strategies and selling activities with the overall objective of growing revenue, and gaining market share. Builds and maintains key relationships internally with Product, Sales, Data, and Commercial Service teams.

5. Leads a team of marketing professionals in a manner that promotes corporate values, leadership behaviours and habits. Empowers and guides team members, establishing an environment that allows for contribution and growth. Creates and fosters an inclusive and collaborative team culture.

Qualifications

Education

• Completed post-secondary degree in a related field such as Business, Marketing or Communications OR a combination of equivalent professional experience and training

Experience

• Minimum of 5 to 7 years of experience with content marketing (editorial & thought-leadership, event content, website content, product value proposition content, B2B selling materials)

• 3 or more years’ experience managing people

• B2B marketing experience

Other Candidate Requirements

• Excellent team building and leadership skills and experience

• Excellent writing skills and an outstanding communicator Expertise with Google Analytics, Salesforce Marketing Cloud Analytics

• Experience in creating content design frameworks that allow for dynamic personalization, multi-format adaptability, and data-informed creativity.

• Expertise in curating optimized content by platform, paid and owned channels

• Experience working with AI tools for added efficiency and in building hyper-targeted content and dynamic creative optimization

• Strong interpersonal skills with an ability to build and maintain relationships

• Strong oral and written communication skills

Other Information

Employees who reside outside the geographic area of competition are invited to apply provided that no relocation is required OR the employee is willing to pay for their own relocation.

Canada Post’s values and behaviours

Our Values -Trust,RespectandDeliverrepresent our fundamental promise to ourselves, our expectations of one and another and our shared duty to our country.

Our behaviours –**Make the call, Know the destination, Deliver for others, Ignite our pride;**embody our values, bringing them to life and guiding our actions.

We’re committed to living these values and practicing these behaviours every day. Learn more about the values and behaviours by visiting the Canada Post website.

All qualified candidates will be considered however preference will be given to Indigenous People (First Nations, Metis or Inuit) or Persons with disabilities. This is a special measure employment equity initiative and candidates from this group who wish to qualify for preferential consideration must self-identify.

Accessibility

Canada Post is committed to fostering an equitable, respectful, and caring workplace where everyone is welcome and has equal opportunity, where diversity is valued and celebrated and where we work together to remove barriers and promote accessibility. If you are contacted regarding a job opportunity, please advise if you require an accommodation. All information received in relation to accommodation will be kept confidential.

Employment Equity

Canada Post is committed to creating a safe workplace that embraces and celebrates everyone. We are committed to employment equity and encourage applications from Indigenous Peoples, Persons with disabilities, Members of visible minorities, and Women.

Disability is defined as a persistent or episodic physical, sensory, or mental health condition and/or functional limitation. Disability includes both visible and hidden conditions and/or limitations that may impact vision, hearing, mobility, flexibility, dexterity, pain, learning, developmental, mental/psychological, and memory.

Information on our Equity, diversity & inclusion national strategy and our Indigenous reconciliation strategy can be found at the following links:

Equity, diversity and inclusion

Indigenous reconciliation strategy

Conflict of interest

A conflict of interest is when an employee’s interests (personal, financial or business) or relationships (family or close personal relationships) interfere, or appear to interfere, with the interests of Canada Post. To know if a conflict exists, please refer to the Canada Post's code of conduct.

Safety Sensitive positions

This position may be considered a Safety Sensitive position. For additional information please refer to Canada Post's substance use policy.