This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a B2B GTM and Growth Marketer | AI-First based in Canada. We are seeking a strategic and execution-focused B2B GTM and Growth Marketer to build and scale an AI-first go-to-market engine targeting SMB customers. In this role, you will work closely with executive leadership to shape market strategy, generate qualified pipeline, and develop repeatable growth systems that accelerate business expansion. You'll combine outbound strategy, partnerships, personal branding, and AI-powered automation to reach high-value decision-makers and create scalable customer acquisition channels. This is a hands-on opportunity to influence product positioning, messaging, and growth initiatives while building innovative GTM processes from the ground up. If you thrive in fast-paced environments and enjoy turning ambitious ideas into measurable business outcomes, this role offers exceptional ownership and impact. \n

Accountabilities

As a B2B GTM and Growth Marketer, you will lead the design and execution of end-to-end go-to-market strategies focused on acquiring and engaging SMB customers. You will leverage AI-driven workflows, strategic partnerships, and outbound initiatives to build scalable growth systems and support executive visibility. Develop and execute comprehensive B2B and SMB go-to-market strategies from market positioning through customer acquisition. Identify target customer segments, define ideal customer profiles (ICP), and refine messaging to strengthen market positioning. Build qualified sales pipeline through outbound campaigns, strategic partnerships, networking communities, workshops, and industry events. Support executive thought leadership by managing personal branding initiatives, speaking opportunities, and strategic content. Create scalable AI-powered and agentic workflows that automate outreach, lead generation, and marketing operations. Design, document, and optimize GTM playbooks that can be adopted and scaled across the organization. Collaborate closely with leadership to prioritize growth initiatives, analyze performance, and continuously improve conversion strategies. Monitor key pipeline and growth metrics to ensure consistent business development performance.

Requirements

The ideal candidate is a highly entrepreneurial B2B growth professional with strong commercial instincts, experience building scalable GTM strategies, and a passion for leveraging AI to improve marketing and sales performance. Proven experience leading B2B go-to-market and growth marketing initiatives targeting SMB customers. Experience supporting complex B2B sales cycles involving contracts of approximately €24,000 or higher. Strong understanding of the complete buyer journey, demand generation, and pipeline development. Demonstrated success creating outbound strategies, partnership programs, and executive positioning initiatives. AI-first mindset with experience using AI tools, automation, or agentic workflows to improve productivity and scale execution. Strong strategic thinking combined with hands-on execution and operational discipline. Excellent copywriting and communication skills, including experience supporting executive or founder branding. Ability to work independently, prioritize effectively, and thrive in a fully remote, fast-paced environment. Strong collaboration skills with a results-driven and growth-oriented mindset.

Benefits

Fully remote work with the flexibility to collaborate from anywhere. Opportunity to help build and scale an established, high-growth business entering a new market segment. Profit-sharing and equity participation opportunities. Equipment provided to support your remote work environment. Paid vacation and time off benefits. High level of ownership with direct collaboration alongside executive leadership. Opportunity to work with a globally distributed team focused on innovation, AI, and continuous growth.

\n How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1