Bloom is a full-service workplace design consultancy representing Poppy & Peonies on their search for a Senior Merchant to join their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!

Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies.

At Poppy & Peonies, we’re a fun and energetic brand that believes style and function should always go hand-in-hand. We’re passionate about creating practical pieces that make life a little easier and literally lighten the load.

Building Poppy & Peonies has been an incredible adventure. It all started when my daughter Poppy was born, and I found that my accessories no longer fit my new life as a mom. I needed bags with pockets and organization that looked cool but also had functionality. When I couldn’t find them, I decided to create them myself. And so, in 2015, Poppy & Peonies was born.

We’ve come a long way since then—from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with exciting influencers and brands. It hasn’t always been smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported!

We believe in our responsibility to care for the environment and are passionate about preserving the health and welfare of our planet and the animals that live on it. That’s why all of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste. We are constantly looking for new ways to make our products and supply chain more sustainable, reducing our carbon footprint.

As our Senior Merchant, you will shape the product strategy that fuels Poppy & Peonies’ continued growth. You will play a key role in defining the assortment strategy, category growth, and product lifecycle for Poppy & Peonies. This role will work closely with our Design and Creative teams, partnering day to day to help bring products to life - from initial concept through to launch. You will ensure that every product not only reflects our brand vision but also meets customer demand and drives commercial success.

You will help determine which products we develop, how we position them in the market, and how our assortment evolves as we expand into new categories and markets. Sitting at the intersection of design, data, and customer insight, you will ensure our assortment reflects what our customers truly want, while staying ahead of trends and competitive landscape.

This is an exciting opportunity for someone who loves and is deeply passionate about handbags and accessories - someone who lives and breathes trends, understands the competitive market, and knows how to translate that into a winning product assortment. Does this sound like you?

Are you passionate about building product assortments that resonate with customers? Do you have a strong point of view on trends, especially in handbags and accessories? Do you thrive in fast-growing consumer brands where product strategy drives success?

If you answered yes, yes, and yes—we would love to hear from you!

###The Opportunity:

• Lead assortment planning and category strategy across Poppy & Peonies’ product portfolio.
• Analyze product performance data to identify opportunities for growth, optimization, and category expansion.
• Partner closely with the Design and Creative team to shape product direction, ensuring concepts align with both brand vision and commercial performance.
• Bring a strong trend-forward perspective, continuously monitoring the handbag and accessories market, competitor activity, and emerging styles to inform product decisions.
• Identify emerging trends and customer needs that can inform new product opportunities.
• Develop pricing and product positioning strategies that support both brand perception and margin targets.
• Evaluate product performance across key metrics including revenue, margin, and sell-through.
• Work closely with marketing teams to support product storytelling, launches, and campaigns.
• Collaborate with the Inventory Planner to ensure inventory levels align with product demand and assortment strategy.
• Continuously evaluate the product portfolio to identify opportunities to refine the assortment and strengthen top-performing categories.
• Support the expansion of Poppy & Peonies into new product categories and markets.

###What You Bring to the Table:

• You have 6+ years of experience in merchandising, buying, or product strategy within handbag industry

• You have direct experience in handbag or accessories buying/merchandising, with a strong understanding of the category.

• You are highly trend-aware and deeply immersed in the handbag and accessories space - you know what's emerging, what's performing, and what competitors are doing at a commercial level.

• You understand how product, pricing, and positioning influence customer demand.

• You are highly collaborative and enjoy working cross-functionally with marketing, product, and operations teams.

• You thrive in fast-growing environments where product strategy plays a key role in business success.

• You have strong business judgment and the confidence to make recommendations that influence product direction.

• Experience within consumer brands, fashion, accessories, or DTC e-commerce is a strong asset.

Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!

##The Recruitment Process

• Video screen with Niamh, Talent Advisor from Bloom

• Video interview with Natalie Bates (VP Finance) & Erica, HR Advisor

• Take Home Assignment

• Video Interview with Natalie Dusome (Founder + CEO of Poppy & Peonies)

• Reference checks

• Offer

Total Rewards

• Annual Salary ranges from $110,000-140,000 CAD

• 3 weeks of paid vacation per year

• 5 additional flex days

• $1,500 annual health spending account

• $250 annual period & menstrual budget

• $1,000 annual allowance towards Poppy & Peonies product

• $400 home office setup allowance

Location

We are a fully remote team across North America. This role will be a fully-remote opportunity, however, there may be domestic or international travel for team gatherings and events!

Like Bloom, Poopy & Peonies is a proud equal opportunity workplace committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that Bloom Partner believes in.

Poppy & Peonies is committed to developing an inclusive, barrier-free recruitment process and work environment. Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. Requests for any accessibility-related assistance can be made to niamh@buildwithbloom.com.