Village Farms International (Nasdaq: VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods, and sustainable innovation. As one of North America’s longest-standing produce operators built on decades of expertise, we’re a company where growers, innovators, and creators come together to shape the future of high performing plant-based brands, globally.

Pure Sunfarms is proudly part of Village Farms International. Joining Village Farms means joining a global team built on purpose, integrity, and ambition. Here, we grow people, ideas and possibilities.

The Opportunity

As our Commercial Representative in Saskatchewan, you are passionate about building relationships with private retailers, as well as regional and national chains within the industry. A successful candidate will drive sales through volume, distribution, data driven insights, and execution initiatives while providing stellar service with both budtenders and store owners. In this role, you will work with customers in Saskatchewan, representing Village Farms’ portfolio of brands. This is an introductory sales position for someone wanting to join the cannabis industry and make their mark within a dynamic sales team.

What You'll Do

Sales Execution & Business Development:

• Drive regional delivery of Village Farms’ revenue, share, and distribution, targets inside your assigned account network leveraging commercial resources (brands, trade-programs, territory budget, systems etc.)
• Sell in and merchandise in strategic retail programming to position Village Farms’ products and brands to lead in every segment we participate in
• Accountable of Territory spend and travel budget resources
• Develop and execute route plan to maximize sales interactions with retail KDMs
• Execute Shelving/ Primary Placement, Pricing initiatives, Display POS, Promotions, Product Quality Standards – ensure these are executed flawlessly
• Proactively identify customer needs and business opportunities, develop, and execute creative selling solutions to grow sales and consumer awareness of the brand
• Building strong business relationships with key customers and consumer groups
• Monitor market performance and ensure assigned accounts are delivering optimal customer service, education, and sales to ensure Village Farms quality standards are executed

Relationship Building:

• Builds, owns, and nurtures relationships with each account in the assigned territory creating strong partnerships (Customer base includes a mix of Multi-Store Private Retailers and National Chains)
• Build community through service and authentic connection with ownership, management, budtenders, and influencers
• Establishes strong relationships and collaborates with other commercial team members

Education and Trade Marketing:

• Strategically propel the Village Farms house of brands at retailer and consumer education initiatives in store and periodically at trade fairs, product launches, and other industry events
• Support delivery of Village Farms educational platform – leverage internal resources to train groups of budtenders and distributors about our brands, products, growing methods, quality standards, and story
• Ensure merchandising tools and promotional assets are strategically leveraged to drive sales

Other Duties

At Village Farms, we are all growers at heart. Our plants and processes require in-person care and attention to ensure we’re bringing the best our plants and people have to offer to our consumers. This means other duties may arise since we work together to ensure we support all business activities – seed to sale

WORK STATUS.

This role is remote, which requires you to work remotely (or ‘on the road’). May include travel to the office/site from time to time.

What You Bring

We already know you love working with customers and increasing brand visibility and sales, but we want to know more about your strengths. You’re good at the following:

• Post secondary education preferred
• Minimum 1-2 years of experience in retail, B2B sales, Wholesale, Trade Marketing, Merchandising, Customer Service, or related field
• Passion for learning, sharing, and continuously developing
• Creative thinker focused on providing innovative solutions
• Excellent interpersonal skills: proven Influencing & Networking experience
• Ability to establish and develop mutually beneficial and trusting business relationships
• A self-starter who is driven to succeed and exceed goals. Proven track record in delivering growth objectives and critical KPI’s
• Brand Ambassador with the ability to effectively communicate, present information and tell compelling Brand stories
• Interest, knowledge, and passion for Cannabis is an asset
• Transferable knowledge and proven experience with Salesforce are assets
• Must have a driver's license and willingness/ability to travel within a geographic region extensively
• Must have the ability to obtain and pass a RCMP Criminal Record Check and maintain security clearance

Life at Village Farms

We believe**It Takes A Village ®**and we mean it.

It shows up in how we support each other, how we innovate, and how we win as a team.

Our values guide every decision we make:

Versatility | Innovation | Leadership | Loyalty | Accountability | Grit | Entrepreneurship

What you do here matters - to our people, our products, and the customers we serve.

We’ve got you covered with company-paid comprehensive benefits and education assistance to support your growth.

Ready to Grow With Us?

If you want to be part of something that has real impact - we’d love to meet you.