Paid Media Specialist, Marketplace Jobs in Senneville, QC
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Senneville, QC
Paid Media Specialist, Marketplace (Amazon and Meta)
About the role
Job purpose: The Paid Media Specialist is responsible for driving profitable online growth through the strategy, execution, and optimization of digital advertising across marketplace and demand generation channels. This role emphasizes Amazon performance and paid social campaign execution, leveraging a data-driven approach to increase visibility, generate qualified demand, and improve conversion rates and data quality. Through ongoing analysis, reporting, and continuous optimization, the role plays a key part in maximizing ROI and supporting overall business growth.
Responsibilities:
- Lead Amazon advertising strategy, execution, and ongoing optimization across Sponsored Products, Sponsored Brands, and Sponsored Display within Seller Central
- Optimize Amazon product listings, A+ content, and Storefronts to improve visibility, conversion, and overall brand presentation
- Manage and enhance Amazon product feeds through Rithum, ensuring accuracy, competitive pricing, and inventory alignment
- Plan, execute, and scale paid social campaigns across Meta (Facebook/Instagram) and LinkedIn using a data-driven, test-and-learn approach
- Partner with design resources to develop and refine high-performing social ad creatives aligned with campaign objectives
- Develop and manage retargeting and remarketing strategies across social platforms to support full-funnel performance
- Collaborate with the Email team to align campaign strategies, messaging, and audience targeting across channels
- Monitor customer reviews (e.g., BazaarVoice) and incorporate insights and social proof into campaign strategy and creative execution
Qualifications:
- Bachelor’s degree in marketing, Communications, Digital Media, Business Administration, or a related field.
- 2–4+ years managing Amazon Advertising and/or marketplace PPC campaigns
- Proficiency in Meta Ads Manager and/or LinkedIn Campaign Manager
- Experience with feed management tools (e.g., Rithum) and product data optimization
- B2B ecommerce or industrial/distribution experience (an asset)
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About Tenaquip Ltd.
TENAQUIP is a 100% Canadian company named one of “Canada’s Best Managed Companies” 18 consecutive years (according to Deloitte, CIBC, National Post, Queen's School of Business and MacKay CEO Forums).
As a national leader in the Canadian industrial marketplace, TENAQUIP takes on the challenge of transforming the way people and organizations tackle their procurement processes by helping them achieve efficiencies, savings and gain better control over their total spend.
We’re committed to extending the same unmatched support to every employee. We’ll provide you the tools, resources and training you need to achieve great things. At TENAQUIP, you are empowered with the ability to influence the outcome, no matter what your job. You will help shape our future growth, not just follow it from the sidelines.