Kwantlen Polytechnic University (KPU) is Canada’s only polytechnic university, proudly serving the South Fraser region for more than 40 years. With campuses in Surrey, Richmond, Langley, and Cloverdale, KPU is deeply connected to the communities it serves and to the diverse cultures, backgrounds, and lived experiences of its students. Through academic excellence, applied learning, innovation, and strong industry and community partnerships, KPU prepares students for meaningful futures.

As an open-access university, KPU is powered by the people who live and work here. We believe every employee plays a meaningful role in supporting student learning and success. We are honoured to carry the name of the Kwantlen First Nation and are committed to equity, inclusion, reconciliation, and respectful relationships. As one of BC’s Top Employers, KPU is dedicated to fostering a supportive, inclusive, and engaged workplace where employees feel valued, connected to purpose, and empowered to make an impact.

We invite you to explore your next career opportunity at KPU and discover how your work can contribute to a university where thought truly meets action.

Competition ID:

4604

Internal Closing Date:

May 10, 2026

External Closing Date:

May 10, 2026

# of Openings:

1

• Salary Information:

Casual Employee - Hourly Rate

Employment Type:

Full Time Term Contract

Workplace Type:

Hybrid

Travel Frequency:

Frequent travel between campuses is required.

Employee Group:

Casual Employee

Days of Work (BCGEU):

Hours of Work (BCGEU):

Hours per Week (BCGEU):

POSITION NAME: Strategic Enrollment Consultant (U.S. Market)

DEPARTMENT/FACULTY: KPU International

EMPLOYMENT TYPE: Casual

DATE REVISED: April 2026

ORGANIZATIONAL STRUCTURE

This role reports to Manager, International Recruitment and Marketing.

SUMMARY

The Strategic Enrollment Consultant is responsible for delivering an ambitious U.S. enrollment growth strategy, with accountability for achieving a threefold increase in student enrollment within a two-year timeframe. The successful candidate will transition digital interest into a robust enrollment pipeline, ensuring that KPU’s polytechnic value proposition resonates effectively with U.S. students and their families.

KEY RESPONSIBILITIES

Strategic Market Research & Analysis

• Lead the development and execution of a comprehensive U.S. market intelligence strategy to inform institutional recruitment priorities and long-term growth planning.
• Oversee ongoing analysis of U.S. student mobility to Canada, identifying shifts in demographics, program demand, and decision drivers to guide evidence-based strategy.
• Direct the monitoring of U.S. secondary and post-secondary trends, translating insights into actionable opportunities for market expansion and program positioning.
• Anticipate and evaluate systemic barriers impacting U.S. applicants (e.g., immigration processes, currency dynamics, credit transfer pathways), and champion cross functional
• solutions that enhance student access and experience.
• Deliver high-level, data-driven briefings to KPU leadership on market performance, competitive positioning, and regional growth opportunities, supporting informed decision-making at the executive level.

Digital Marketing & CRM Integration

• Partner closely with the internal KPU Marketing team to co-develop and continuously refine digital advertising strategies, including channel selection, campaign execution, landing page optimization, and automated email workflows.
• Take a data-driven approach to planning and budget allocation, ensuring marketing investments are strategically deployed to priority markets and aligned with institutional recruitment goals.
• Maintain closed-loop tracking within the CRM system to measure campaign effectiveness, lead quality, and conversion outcomes across the full recruitment funnel.
• Leverage real-time recruitment insights to optimize performance, inform decision-making, and clearly demonstrate return on investment (ROI) for all digital marketing initiatives.

Strategic Conversion & Lead Management

• Execute a high-touch engagement strategy to convert prospective student leads into applicants and confirmed registrations.
• Serve as the primary point of contact for U.S. prospects, providing personalized guidance through KPU’s specific program offerings and the Canadian transition.
• Manage the full "lead-to-student" lifecycle, ensuring a seamless transition from initial digital inquiry to day-one orientation.

Regional Expertise & Market Positioning

• Act as the subject matter expert on the U.S. education system, including familiarity with high school counseling networks, standardized testing context, and financial aid expectations.
• Translate KPU’s "West Coast Advantage" and polytechnic identity into messaging that resonates with U.S. students and their families.

Enrollment Growth & Performance Accountability

• Own and deliver an ambitious U.S. enrollment growth strategy, with accountability for achieving a threefold increase in student enrollment within a two-year timeframe.
• Identify and activate high-impact growth levers, including priority regions, partner networks, and scalable digital channels.
• Provide regular progress updates to senior leadership, highlighting risks, mitigation strategies, and opportunities to accelerate growth.

QUALIFICATIONS

• Bachelor degree in cross cultural studies or Marketing
• 5+ years of experience in international marketing, digital marketing, student recruitment, preferably in international education field
• Strong knowledge about KPU’s program offering and its feature
• Solid experience in utilizing the CRM system in marketing and student recruitment
• Familiar with the U.S. secondary and post-secondary system
• Deep knowledge about digital marketing, especially in the U.S. market

SALARY INFORMATION

Annual salary: $96,150 + 4% in lieu of vacation

Total Rewards

As a part of our total rewards offerings, KPU also offers extended health and dental benefits, healthcare spending account, generous vacation package, defined pension plan, parenthood top-up, sick leave, long-term disability, life insurance, professional development days, tuition waiver, inhouse training & development, inter-campus transportation, and more!

Note: Eligibility requirements apply, benefits may vary depending on the employee group the position belongs to and whether the position offered is temporary or part-time.

Visit https://www.kpu.ca/hr for more information on KPU’s workplace, culture and total rewards.

Note to Applicants

Kwantlen Polytechnic University welcomes and encourages applications from equity deserving groups and diverse experiences including, but not limited to, Indigenous people, racialized people, people with disabilities, and members of the 2S/LGBTQIA+ community.

If there are any barriers that you are experiencing or an accommodation that we can provide to support you through the application process, please reach out to us at talentacquisition@kpu.ca.

Kwantlen Polytechnic University is committed to protecting the safety and welfare of employees, students, and the general public, and upholding the reputation and integrity of the University. For this reason, final applicants will be asked to undergo a background check.

We thank all applicants for their interest in employment with KPU. Only candidates who are legally eligible to work in Canada will be considered; only those selected for an interview will be contacted.