This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager (Contract) based in Canada. We are seeking an experienced product marketing professional to support high-growth technology organizations through impactful go-to-market strategies and marketing execution. This contract role offers the opportunity to work with innovative B2B technology products while helping teams define positioning, messaging, and market strategies. The ideal candidate will combine strategic thinking, strong communication skills, and hands-on experience delivering customer-focused marketing programs. You will collaborate with cross-functional stakeholders to transform complex technologies into compelling market opportunities and business outcomes. This position is designed for an independent consultant who thrives in remote environments and enjoys solving diverse product marketing challenges. You will have the flexibility to contribute your expertise across strategic initiatives, campaigns, and high-value client engagements. \n

Accountabilities

The Senior Product Marketing Manager will lead product marketing initiatives focused on market strategy, positioning, messaging, and go-to-market execution. This role requires strong consulting capabilities, client communication skills, and the ability to deliver high-quality marketing assets. Develop comprehensive go-to-market strategies aligned with business objectives, including market segmentation, ideal customer profiles, buyer personas, messaging, competitive positioning, and launch plans. Create market research and product strategy documents, including market requirements documents (MRDs), competitive analysis, customer insights, pricing considerations, and channel strategies. Build messaging frameworks that clearly communicate product value propositions, customer benefits, differentiators, and market positioning. Partner with clients and internal stakeholders to translate technical solutions into compelling business narratives and marketing programs. Develop marketing execution plans covering content strategy, digital campaigns, events, social media, search marketing, public relations, and customer engagement initiatives. Support sales enablement efforts by creating tools, resources, and materials that help sales teams communicate product value effectively. Conduct customer and market research to validate messaging, identify opportunities, and improve go-to-market effectiveness. Manage client engagements independently, ensuring successful delivery of projects within agreed timelines and quality standards.

Requirements

The ideal candidate is a senior B2B product marketing professional with consulting experience, strong strategic capabilities, and a proven ability to deliver measurable marketing outcomes for technology companies. 5+ years of experience in B2B software product marketing. Proven experience developing positioning documents, messaging frameworks, and go-to-market plans. Experience working as an independent consultant for at least one year. Bachelor’s degree in Engineering, Marketing, Business Administration, or a related field; MBA preferred. Strong understanding of product marketing principles, buyer journeys, market research, and competitive analysis. Experience creating sales enablement materials and supporting revenue teams. Exceptional communication, presentation, and stakeholder management skills. Experience working remotely and collaborating effectively in virtual environments. Strong proficiency with Microsoft Office tools, including PowerPoint, Excel, and Word. Experience with technologies such as SaaS, cloud services, cybersecurity, enterprise software, analytics, AI/machine learning, DevOps, IoT, collaboration platforms, or IT infrastructure is preferred. Experience across industries such as financial services, healthcare, manufacturing, transportation, energy, retail, or government is a plus. Ability to commit to a 3–6 month contract engagement, with potential for longer-term collaboration.

Benefits

Fully remote contract opportunity with flexible working arrangements. Opportunity to work with innovative B2B technology organizations across multiple industries. Ability to leverage your expertise as an independent product marketing consultant. Exposure to diverse product categories, markets, and go-to-market challenges. Flexible engagement model designed for experienced marketing professionals. Opportunity to collaborate with experienced product marketing experts and technology leaders.

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