Commercial Content Writer Jobs in Toronto, Ontario, Canada
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Toronto, Ontario, Canada
Commercial Content Writer
Top Benefits
About the role
Who we are Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets. With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide. We combine the scale of a corporation with the speed and mindset of a startup. About the role We’re looking for a creative, motivated, and passionate Commercial Content Writer focused on commercial and evergreen content for our portfolio of sites to join our growing NA affiliate team. In this role, you will create articles designed to convert new users to sportsbooks, prediction markets, DFS, and casinos and help maintain many of our pages related to those topics using your expert acumen and knowledge as well as AI tools. We believe that great SEO content isn’t content that features the most keywords but is the content that performs the best in organic search. That starts with an aspiration to create the best content for the informational needs of our visitors. This might include crafting stories and providing statistical commentary on popular betting markets. We’re not interested in creating digital landfill; we want to create content that achieves fantastic reach. Vacancies & Schedule Availability: We are currently hiring for two (2) open positions requiring availability to work some nights and weekends based on the U.S. sports calendar. Please indicate your preference during the application process: Vacancy 1: Thursday to Monday Vacancy 2: Monday to Friday What you’ll do Create daily news articles about sign-up offers around the sports betting industry. Use AI as a tool for content creation while editing and humanizing it for publishing, ensuring all AI-created content has the Better Collective voice and best-in-market expertise. Create and update commercial pages (e.g., sportsbook review pages) and ensure offers are up-to-date, accurate, and supporting content is compliant. Work closely with the SEO team to ensure the content is optimized for search engines and test marketing language to improve click-through rates on promotions. Be goal-oriented and work collaboratively on a team that hits dedicated KPIs and user metrics. What we’re looking for A passion for sports and familiarity with the sports betting and prediction market industries, with a keen eye for detail. Baseline understanding of SEO and a proven track record in creating effective, creative content that performs well in organic search. Expert opinions and hands-on expertise with sportsbook and prediction market apps, knowing the target audience of people betting and trading. Ability to write clean copy, self-edit pieces, and stay goal-oriented and proactive about reaching business objectives. Availability to work either a Monday–Friday or Thursday–Monday shift schedule based on the U.S. sports calendar. Nice to have: Experience in news SEO and ranking in the Google News carousel and AI overviews. You confidently call yourself a sports betting and prediction market expert. Hands-on experience creating and sub-editing content using prompts with LLMs. What we offer Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans. Financial Security: 401(k) retirement plan with company matching. Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays. Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media. Apply Please submit your CV in English. We’d love to meet you!
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About Better Collective
Better Collective is a digital sports media group operating a strong portfolio of national and global sports media brands. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide.
Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Since our inception, we have undergone substantial growth, driven by successful acquisitions to realize our vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, and dual listed on Nasdaq in Stockholm and Copenhagen, Better Collective operates globally with more than 20 offices around the world.
At its core, Better Collective covers a vast range of sports that spans from the most popular leagues such as the Premier League and NFL to niche competitions. With our media brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news as well as expert insights and tips into the latest and upcoming sports events.
Our wide range of content engages a sports audience of more than 400 million visits each month across our portfolio of national and international sports media brands. These brands include Action Network, HLTV, Playmaker HQ, VegasInsider and FUTBIN - just to name a few.
We have a dream team of highly talented employees with a unique set of digital capabilities and a strong track record in attracting and driving sports fans to our sports media. In combination with engaging content offerings, we are able to build and grow a strong and loyal audience across our brands.