SFMC Certification is Important

Overview

We are seeking a Salesforce Marketing Cloud Email Marketing Specialist to support Marketing Technology initiatives. The successful candidate will be responsible for executing email marketing campaigns, optimizing customer engagement, and driving continuous improvements within the Salesforce Marketing Cloud ecosystem.

Daily Responsibilities

Handle the execution of email marketing campaigns in Salesforce Marketing Cloud, including day-to-day operations such as email development, campaign set-up, scheduling, testing/quality assurance, and deployment. Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply new technologies as they emerge. Champion continuous advancement of email features, process improvements, and automation capabilities to optimize customer experience and internal/external workflows. Conduct A/B tests to experiment with subject lines, email layouts, and creatives to drive increases in open and click-through rates. Ensure campaign accuracy, timeliness, and impact by collaborating with team members and stakeholders. Develop Distributed Marketing content blocks for emails sent with Distributed Marketing. Establish and maintain email best practices while adhering to brand standards. Create and update new or existing email templates and journeys. Collaborate on documentation and organization of the Salesforce Marketing Cloud ecosystem. Work closely with the Manager of Digital Messaging to create efficiencies and automations for email campaigns.

Project

Marketing Technology Required Technologies & Tools Salesforce Marketing Cloud Salesforce Sales Cloud Financial Services Cloud Outlook Adobe HTML CSS SSJS CloudPages Journey Builder Contact Builder SQL Dataviews Must-Have Qualification Salesforce Marketing Cloud Email Specialist Certification Nice-to-Have Skills Python REST API SOAP API MJML React Vue

The expected base salary range for this position is $50 – $60 per hour, depending on experience, skills, and internal equity. The Company offers a total rewards package in accordance with all applicable federal, provincial, and local laws and requirements. Benefit eligibility and offerings vary based on role, employment status, and work location. For contractor positions, benefits are limited to those entitlements and protections required by applicable law, which may include (as applicable) vacation pay, public holidays, leaves of absence, and other legally mandated benefits or payments. We may use AI-enabled and/or automated tools to support parts of our recruitment process, including application screening, interview scheduling, and candidate communications. These tools are used to enhance consistency and efficiency. All hiring decisions involve human review and are not based solely on automated processing.