What You’ll Do

Paid Social is a critical growth channel at Canadian Tire Corporation, supporting both brand and performance objectives across retail and eCommerce. The Associate Manager, Paid Social owns day‑to‑day channel delivery, leading a dedicated pod to execute high‑quality, performance‑driven campaigns across key social platforms.

This role combines channel ownership, people leadership, vendor management, and governance to ensure paid social programs deliver measurable business outcomes and meet CTC’s excellence standards.

• Own paid social channel delivery quality, ensuring consistent execution, reporting, and insights.
• Lead the paid social channel pod, managing priorities, workload balance, and campaign delivery.
• Consult on the tactical strategy for the paid social portion of integrated media plans
• Serve as a primary vendor relationship owner, driving alignment, performance, and partner satisfaction.
• Ensure the team follows established processes, frameworks, and ways of working.
• Lead and support performance‑driven paid social campaigns in a retail environment, focused on traffic, conversion, and revenue outcomes.
• Apply retail and omni-channel best practices to audience strategy, creative guidance, and optimization.
• Contribute to testing, optimization, and applied learnings that improve channel performance over time.
• Develop, train, and certify talent within the in‑house paid social team.
• Mentor team members on platform execution, reporting, insights, and partner communication.
• Ensure accurate data capture, tagging, and measurement across paid social platforms and CTC digital properties.
• Collaborate with cross‑functional partners (Planning, Creative, Analytics) to support integrated campaign delivery and new initiatives.

Success in this role is measured across both performance outcomes and execution quality, including:

• ROAS, CPA, conversion rate, and traffic quality
• Spend pacing, budget stewardship, and delivery accuracy
• Quality and actionability of insights and optimization recommendations
• Test‑and‑learn impact and application of learnings
• Team compliance with processes and excellence frameworks

What You Bring

• Bachelor’s degree in Marketing, Business, Economics, Finance, or related field
• 5+ years of paid social experience (agency experience preferred)
• Retail and/or eCommerce experience running performance‑focused paid social campaigns
• Hands‑on expertise across Meta, TikTok, Snap, Reddit, and Pinterest
• Expert in Google Analytics
• Experience leading or mentoring teams and owning vendor relationships
• Strong understanding of media buying, measurement, and reporting
• Ability to operate effectively in a complex, cross‑functional organization

We’re always looking for great talent! In addition to competitive pay, we offer:

• Career growth opportunities and product discounts

Our typical hiring range is between $33.00 per hour and $54.00 per hour. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements. We're committed to attracting top talent. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.

This posting represents an existing vacancy within our organization.

#LI-GT1

This posting represents an existing vacancy within our organization.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.