Who you are

• The Strategic Storyteller: You have 8+ years of experience in Brand Activations or Events (with 2+ in leadership) and know how to weave a narrative that converts
• The SaaS Savant: You have a proven track record of building integrated brand experiences within the high-tech or B2B SaaS ecosystem
• The Pipeline Pro: You understand that events aren't "islands"—you are an expert at partnering with Sales to drive measurable revenue through experiential tactics
• The People Leader: You are a world-class mentor with the interpersonal skills to lead teams through fast-paced, global environments with poise and passion
• The Technical Architect: You are fluent in the tools of the trade, including Asana, CVENT, Salesforce, and Google Workspace
• The Budget Commander: You possess an analytical mindset with a sharp eye for financial management and rigorous vendor contract negotiation
• The Global Explorer: You are ready and willing to travel up to 30% (including some weekends and evenings) to ensure our global activations are flawless

What the job involves

• The Director, Brand Experience & Events is a strategic leader responsible for defining how the Docebo brand comes to life across all physical and virtual event touchpoints while pioneering the future of event marketing by building and mentoring a team that natively integrates AI-driven workflows into the experiential landscape
• This role requires a sophisticated balance: creating a cohesive, high-end brand experience while ensuring every event serves as a high-performance engine for business growth
• You will be the architect of the attendee journey, ensuring that premium brand experiences are inextricably linked to measurable business outcomes and ROI
• By partnering closely with Sales and Marketing, you will transform events into a strategic lever that drives pipeline, deepens customer loyalty, and elevates Docebo’s global market presence
• The responsibilities listed in this section are representative and not exhaustive. Additional duties may be assigned as needed
• Weave the Red Thread: Develop and oversee a global experiential strategy that infuses Docebo’s unique brand identity into every activation, ensuring a seamless aesthetic and message worldwide
• Engineer Intelligence: Built and deploy cutting-edge AI workflows that empower the team, eliminate manual friction, and catapult our event marketing engine into a future of hyper-efficiency
• Fuel the Pipeline: Act as a strategic strike-partner to Sales and Account Management by designing high-touch pre-event warm-ups and post-event follow-ups that skyrocket conversion and loyalty
• Curate the Journey: Own the end-to-end attendee experience, obsessing over every detail from the first registration click to the final onsite "wow" moment and beyond
• Master the Persona: Tailor experiences that resonate deeply with everyone from hands-on product experts to C-suite decision-makers, delivering unique value at every level
• Inspire the Squad: Lead and mentor a high-performing team of specialists, evolving their mindset from "logistics-first" to "experience-first" project management excellence
• Command the Stage: Own the strategy for third-party events, webinars, roadshows, and our flagship Inspire conference to create massive market impact
• Sync the Vision: Collaborate with Creative, Product, and Content teams to ensure our latest innovations and thought leadership are the stars of the show
• Master the Machine: Maintain elite standards for vendor negotiations and budget management while leveraging Asana, CVENT, and Salesforce to keep the engine humming
• Decode the Data: Define and monitor KPIs that prove both brand sentiment and pipeline impact, delivering high-level insights directly to the executive suite