General Information

Locations: Vancouver, British Columbia, Canada

Role ID

213995

Worker Type

Regular Employee

Studio/Department

Central Mobile Team

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Central Technology is the force multiplier, accelerating creative opportunity and progress at EA. We’re a world-class community of technologists, innovators, strategists, and orchestrators transforming interactive entertainment. Together, we power the platforms, AI-driven tools, live services, and infrastructure that ensure global scale, secure player experiences, and unlock bold new possibilities.

Creative Innovation sits at the intersection of emerging technology, creative craft, and game-making — developing the tools, partnerships, and breakthroughs that help EA’s studios create more ambitiously. We innovate shoulder to shoulder with game teams, pushing the boundaries of what’s possible, and our work reaches players through the world’s most beloved games.

The Challenge Ahead…

Reporting to the Head of Product in Creative Innovation, you will lead overall execution of EA's UGX (User Generated Experience Strategy) by partnering with technology, legal and product stakeholders across multiple game teams and central teams.

Responsibilities

• You will oversee a central UGX budget and disburse funds at important milestones according to a comprehensive product roadmap.
• Evolve EA’s UGX strategy by integrating new insights and learnings from internal sources and ongoing competitive market analysis.
• Establish KPIs to evaluate the short-term and long-term upside of UGX investments.
• Prioritize competing UGX investment asks against short-term and long-term benefits based on game team and technology requirements.
• You will manage a team of producers responsible for owning subsets of studio needs end to end
• You will oversee and drive execution of UGX pillars focusing on moderation, monetization and content creation / curation as funded projects in appropriate teams across the company.
• Evaluate long-term UGX portfolio scenarios in relation to company P&L goals.
• Implement player-centric UGX pillars with an emphasize on driving acquisition, retention, and lifetime engagement.
• Advocate and educate external stakeholders about the significance of UGX and partner with Corporate Communications to drive broad awareness of EA’s UGX strategy.

Qualifications

• Experience developing and delivering a large-scale UGX program in the videogame industry.
• Experience leading cross-functional teams consisting of both direct and dotted-line reports.
• Demonstrated change management skills: establish new operational guidelines where none exist and lead stakeholders through the journey of developing new capabilities.
• Understanding of basic legal, community, content, and technological opportunities associated with UGX.
• Financial experience in cost modeling and optimization.
• You have navigated a complex, matrixed organization and making decisions based on input from different stakeholders with different priorities.
• 12 - 15 years experience as a product owner of a consumer-facing technology, platform, service or experience.
• BA or equivalent degree in a relevant field.

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$190,500 - $267,300 CAD

* Ontario *$190,500 - $256,100 CAD

Pay is just one part of the overall compensation at EA.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

This role is for a newly-created position.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.