Doing business to business, person to person. Payworks is a leading workforce management solutions provider and multi-year winner of the Canada’s Best Managed Companies program. We are proudly Canadian and committed to developing world-class products and providing a progressive workplace culture where Doing Right by People is our purpose.

With clients of all sizes and more than 600 employees, we currently have an exciting opportunity on our Marketing team for the right candidate. Our Marketing team is in an exciting period of growth – scaling demand generation, launching new competitive programs, and building the brand infrastructure to support it all. Because when it comes to great people, there’s always room for one more.

DOING RIGHT BY PEOPLE – IT’S WHAT WE DO

Reporting to the Senior Manager, Marketing, the Brand & Content Lead is equal parts writer, editor, and orchestrator – and that’s exactly what makes this role compelling. This is a true player-coach position: you’ll lead a talented team while staying hands-on in the work every day. You’ll own the editorial review gate for the Marketing department, chair the Content Committee, and keep our editorial calendar moving across corporate communications, demand generation, partner content, product launches, and events. Every piece of content you and your team produce should connect to a strategic objective.

WHY YOU SHOULD CHOOSE PAYWORKS

• Comprehensive employer paid benefits, including a Health Spending Account, for you and your family and excellent pension plan with employer contributions.

• Plenty of professional development opportunities.

• Community-minded culture – Receive two paid days per year to volunteer and lots of opportunity to “Pay it Forward”.

• Time and flexibility to meet your needs – Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.

• Cool perks – Annual Lifestyle Spending Account, fun office environment and events, and more!

LEADING BRAND AND CONTENT – IT’S WHAT YOU’LL DO

• Lead People & Champion the Brand - You’re a true player-coach: setting direction for a team spanning communications, social media, and creative services (graphics and video), coaching and developing your direct reports, and serving as the final approver on output.

• Own Communications & Editorial Quality - Draft and edit corporate communications, internal announcements, web copy, award submissions, and radio and print content. Serve as the editorial review gate for all external-facing content.

• Connect Content to Business Outcomes - This isn’t a role that produces content for content’s sake. Every piece should tie back to a demand motion, a campaign objective, or a strategic priority. You understand how brand, content, and creative work connects to pipeline, revenue, and growth – and you support the team in making prioritization decisions accordingly.

• Drive AI-Enabled Efficiency - Use AI tools (including Claude) to accelerate drafting, content repurposing, creative brief generation, and brand voice QA at scale. Build repeatable workflows and champion AI adoption within the brand and content function to scale team output without sacrificing quality.

• Improve Workflow Efficiencies: Spot inefficiencies across content creation workflows and drive meaningful improvements. Champion change by introducing smarter ways of working, leveraging technology to streamline processes, enhance collaboration, and accelerate high-quality content delivery.

• Cross-Department Collaboration - Own the content production workflow from intake through publishing. Manage the editorial calendar, aligning corporate communications, campaigns, product launches, and events into a cohesive schedule. Prevent duplication and keep cross-team content moving.

WHAT YOU’LL NEED TO SUCCEED

• Post-secondary education in Communications, Marketing, Advertising, Journalism, English, or a related discipline (or equivalent combination of education and experience).

• 5+ years of experience in corporate communications, brand management, content marketing, or editorial leadership, ideally in a B2B environment.

• Demonstrated people coaching or mentorship experience with accountability for output quality and workload management.

• Exceptional writing and editing skills with the ability to adapt tone, format, and complexity across corporate, internal, marketing, and client-facing communications.

• Strong understanding of brand governance - experience owning or enforcing brand voice, visual identity, and editorial standards across a multi-team marketing department.

• Experience with AI-assisted content tools (Claude, ChatGPT, or similar) for drafting, editing, and workflow acceleration.

• Familiarity with content management systems, project management tools (Monday.com or equivalent), and marketing platforms like Hubspot, Meltwater, Klue and Salesforce Marketing Cloud.

• Strong organizational skills with the ability to manage multiple concurrent projects, competing priorities, and cross-team deadlines.

ADDITIONAL ASSETS

• Familiarity with SEO and AEO (Answer Engine Optimization) best practices.

• Experience in B2B SaaS or HR/payroll technology marketing.

• Bilingual in French and English.

We are proud to support a Flexible Work Plan that recognizes the diverse needs and lifestyles of our people. The Brand & Content Lead has the option to work fully from the Payworks head office in Winnipeg or on a hybrid work model, working in the office at least three (3) days a week.

Payworks is committed to providing an inclusive, accessible environment, and collaborating with employees, clients and guests to identify and effectively remove barriers, in a manner that respects the principles of independence, dignity, integration, reasonable accommodation and equal opportunity. Payworks welcomes and encourages applications from all persons. Individuals applying for employment with Payworks may request accommodations at all stages of recruitment and employment from Human Resources.

Employees at Payworks’ come from different backgrounds, and we celebrate those differences. We are looking for the best candidate for this opportunity, but do not expect applicants to meet every qualification in order to be considered.

Payworks does not use artificial intelligence (AI) technologies in the screening, assessment, or selection of applicants at any stage of the hiring process.

This posting is for an existing vacancy within our team