Description

Our Team and What We'll Accomplish Together

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.

As the Senior Marketing Manager, Email, Nurture and Sales Enablement, you'll play a crucial role in making sure marketing qualified leads are properly handed over to Sales and move swiftly through the funnel for TELUS Health Employer Solutions. As part of the Global Content Marketing & Demand Generation team, you'll support the nurture streams, from email nurtures that leverage marketing automation to sales enablement efforts, that help top-of-funnel prospects become customers. Together, we'll drive demand, increase brand visibility and encourage meaningful engagement with our target audiences.

What you'll do

• Lead Management and Sales Enablement: Support global lead qualification and scoring across North America, EMEA and APAC, and create toolkits, scripts and other materials that enable sales teams to progress inbound web and top-of-funnel leads into sales qualified leads. You’ll also help maintain our repository of assets on platforms such as Highspot
• Campaign Development & Lead Management: Build targeted email nurture campaigns to improve conversion rates while qualifying leads and establishing criteria for sales handoffs
  • Email Nurturing strategies
  • Email marketing / A/B testing and multivariate testing
  • Funnel optimization
  • Conversion rate optimization (CRO)
• Cross-Functional Collaboration: Align content/demand generation and sales teams while supporting regional marketing teams with lead management and best practices
• End-to-End Process Management: Ensure campaigns are tracked through the complete contact-to-close process from initial engagement to deal closure
• Performance Reporting & Analytics: Generate reports on campaign performance, lead metrics, and qualified leads delivered to regional marketing and sales teams
  • Campaign performance tracking and ROI measurement
  • Data visualization and reporting
• Strategic Optimization: In partnership with the Paid Campaigns and Martech Leaders, analyze campaign data and develop strategies to enhance funnel efficiency and increase conversion rates

Qualifications

What you bring

• Bachelor's degree in Marketing, Digital Media or a related field
• 5+ years of hands-on experience with CRM and marketing automation tools (Hubspot / SFMC / Salesforce)
• Solid understanding of lead scoring and nurturing, including Sales enablement programs and tools (Highspot)
• Advanced understanding of marketing analytics and reporting (Google Spreadsheets, Salesforce)
• Ability to implement compelling email marketing campaigns, including content development, design and optimization
• Strong attention to detail and organizational skills
• Ability to work effectively in a team environment
• Good communication and presentation skills

Great to haves

• HTML or basic coding experience to troubleshoot emails and automation workflows independently
• Bilingual - English and French
• Experience with digital marketing campaigns (Paid Social, Paid Search)

Salary Range: $90,000-$134,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance, experience and location. Additionally, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

TELUS Health is an IT leader in Canada that focuses on the health sector. Our mission is to improve the way information is being used along the continuum of care to better the health of citizens in Canada and in selected countries.
Disclaimer: In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all team members whose job functions require they work at a Data Center and/or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our TELUS Health Care Centres to be fully vaccinated for COVID-19.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.