Job Description:

About the Office of Alumni Relations

Mount Royal has a rich history of transformational student experiences, exceptional teaching, and meaningful community partnerships through its more than 100 year history. Serving more than 120,000 alumni, the Office of Alumni Relations (OAR) is responsible for providing similarly top-quality alumni experiences. Over the past few years, the University has expanded its alumni engagement efforts and is committed to maintaining this momentum by engaging alumni with the university and each other in high-value activities.

About the Role

The Alumni Relations Officer is a marketing and communications professional role on the Alumni Relations team. They support envisioning and executing AR’s engagement strategy and programming, which comprises the vast majority of the content and activity needed to build alumni engagement and connections.

The Officer implements marketing, communications and events plans that proactively identify opportunities, analyze challenges, seek creative solutions and measure results. The Officer ensures projects are on time and on budget, has experience with a wide range of communications and marketing tools (media, social media, publications, website, advertising, events and grassroots initiatives, etc) and is a strong writer.

This role’s success in engaging and growing alumni awareness, connection and pride in their alma mater is critical to the overall success of the Alumni Relations program.

Responsibilities

• Develop and manage engaging, original content for MRU Alumni social media channels (e.g., Instagram, LinkedIn), including graphics, short-form videos, reels, carousels, polls, and stories.
• Maintain content calendars aligned with alumni initiatives and institutional priorities.
• Write compelling, platform-specific copy that reflects MRU’s voice and tone.
• Track digital trends and adjust strategies to enhance reach and engagement.
• Research, write, and edit cross-platform stories for web, email, and print.
• Create multimedia content showcasing alumni achievements and MRU’s impact.
• Plan, promote, and evaluate alumni events within assigned portfolios.
• Support marketing and communications plans for alumni initiatives.
• Capture and share event content via live social media, photography, and post-event storytelling.
• Contribute to university-wide campaigns that engage alumni, students, and the broader MRU community.
• Foster relationships with alumni, affinity groups, and networks to co-create and amplify engagement opportunities.
• Work collaboratively across Alumni Relations and Marketing to ensure strategic and brand alignment.
• Support alumni volunteers and ambassadors in sharing their stories through MRU platforms.
• Ensure the timely and accurate entry of contacts, calls and procured contact and profile information about alumni individuals, community partners and organizations, etc.
• Ensure the appropriate tracking of data and KPIs for assigned programming and assigned client projects, in order to evaluate project outcomes and contribute to departmental reporting.
• Develop and share monthly reports that showcase social media, web and email marketing analytics.

Qualifications

• Three or Four Year Bachelor Degree or Equivalent

• Minimum 3 years of combined experience in one or more of the following: social media, content marketing, fundraising or business development, stakeholder engagement, PR, marketing or communications

• Demonstrated experience in successfully running multiple social media accounts, as well as expertise in photography and filming, editing, and posting high-quality photo and video content

• Exceptional relationship-building skills are critical, including working effectively with internal and external stakeholders and clients

• Demonstrated success in audience growth and engagement or customer acquisition and conversion

• Outstanding writing, storytelling and copy-editing skills

• High degree of comfort with adopting new technology platforms and project management tools

• Demonstrated experience in developing and executing outstanding events

Salary: $65,500.00 - $82,916.00 per annum

Closing Date: September 26, 2025

A cover letter and resume should be submitted in one .pdf formatted document. Please title your .pdf document as follows: [Last Name], [Requisition Number], [Contents].pdf (ex. Smith, 999999, CV.pdf).