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Digital Marketing Specialist
Digital Marketing Specialist
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Digital Marketing Specialist
Top Benefits
About the role
🟥Company Overview🟦
Are you ready to Engineer the Impossible?
At Pack-Smart Inc. Automation, creativity and innovation are at our core. We’re a global leader in high-speed automation solutions for the packaging, print, and converting industries. For over two decades, we’ve been pushing the boundaries of engineering excellence with a focus on quality, speed, and precision.
Our collaborative culture is built on empowering diverse perspectives, fostering learning, and creating inclusive opportunities for all team members.
💼 Job description:
Job Title: Digital Marketing Specialist – Bring marketing strategies to life
This is a hands-on role where you’ll create, coordinate, and track marketing initiatives that connect Pack-Smart’s technical expertise with real customer outcomes. You’ll work closely with sales, engineering, and design teams to ensure messaging is consistent, measurable, and compelling—whether that’s a social media campaign, a customer demo, or a global product launch.
🛠️ Key Responsibilities:
- Content Development: Draft, edit, and publish content for social media, email campaigns, websites, blogs, and sales collateral.
- Campaign Support: Assist in planning and executing multi-channel campaigns (digital ads, trade show promotions, sales enablement).
- Market Research: Monitor competitors, industry trends, and customer needs to guide strategies.
- Data & Reporting: Track and analyze campaign performance, providing insights to improve ROI.
- Cross-Team Collaboration: Work with engineering to extract technical data and with sales to build presentations, brochures, and demos.
- Event Support: Help plan, promote, and execute trade shows, demos, and internal events.
- Vendor & Partner Management: Coordinate with agencies, suppliers, and media partners.
- Project Management: Maintain marketing calendars, timelines, and deliverables.
- AI Tools: Leverage AI-driven tools for content creation, reporting, and workflow optimization.
📚 Qualifications:
- 3–5 years in a marketing coordinator/specialist role, ideally in manufacturing, industrial automation, or packaging/containers.
- Bonus: Experience in software/SaaS, ERP, or B2B technology.
- Familiarity with HubSpot (CRM/marketing automation) and Odoo (ERP) is a strong plus.
- Experience with WordPress web infrastructure is a plus.
- Strong writer and excellent communicator, able to simplify technical content into engaging material.
- Skilled in digital marketing, analytics, and campaign reporting.
- Organized, detail-focused, and able to manage multiple projects simultaneously.
- Comfortable working cross-functionally in a fast-paced, technical environment.
- Positive, proactive, and eager to learn while contributing independently.
- Willingness to travel to conventions and expos.
✨ Why Join Pack-Smart Inc.?
We Care for YOU: We focus on developing, empowering, and energizing our team through coaching, treat days and team events.
Competitive Total Rewards: Enjoy a competitive starting salary, paid vacation, comprehensive health and dental benefits, and numerous store discounts.
Modern Work Environment: Experience a safe and dynamic workplace that emphasizes inclusion, learning, and collaboration.
Innovative Culture: Join a team that thrives on interdisciplinary collaboration and a passion for advancing the world through technology.
Mentorship and Growth: Learn directly from leaders who are invested in your success, providing hands-on guidance, career development opportunities, and the support you need to reach your full potential.
📍 Location:
Pack-Smart Inc. is based in Concord, Ontario . A hub for advanced manufacturing with access to urban amenities, close to highway 400 and 407. There is free parking available on-site. Our facility is clean with great lighting, fostering innovation and collaboration!
🚀 Ready to Engineer the Impossible?
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We welcome and encourage applications from individuals with disabilities. Accommodations are available upon request during the hiring process.
Apply now, and let’s engineer a better future together!
🔗 Learn more at: https://packsmartinc.com
📺 See our work in action: YouTube - Pack-Smart Solutions
About Pack-Smart Inc. Automation
Pack-Smart Inc. designs and manufactures modular solutions for industrial automation, product assembly, fulfillment, digital printing, finishing, and packaging, with real-time data tracking, validation, and reporting.
Solutions ranging from standalone hardware and software technologies, support services, and fully integrated production lines, are commonly utilized in the pharmaceutical, financial, cosmetics, intelligent packaging, and e-commerce industries.
Pack-Smart's key advantage is technology innovation and a team of experienced professionals. Successfully blending expertise in mechanical engineering, machine learning, AI and motion controls, allows automatic solution customization to match variations in materials and products.
With over 1500 installations worldwide and two decades of experience, Pack-Smart built trust with well-known brands and industry leaders by playing a key role in over 80 new product launches.