New York Fries is hiring a Specialist, Social & Digital Marketing at our Home Office location!

New York Fries delivers a premium brand of french fries known for freshness, crispness and flavour. Every New York Fries location hand-cuts whole potatoes throughout the day and cooks them in premium sunflower oil using a unique 3 stage cooking process. We serve happiness in a cup and our customers love coming to us to fill their fry and poutine cravings. At New York Fries, we are all about fries FIRST and that is what sets us apart from our competition. Come join a team of fry lovers; we can’t wait to meet you.

The Social / Digital Marketing Specialist will champion the strategy and execution of the New York Fries brand, in both Canada (Eng + French) and the US (different accounts) through designing creative and ownership of their digital channels. This role will take ownership of social media planning and content creation, work with influencers and related agencies, leverage UGC and create original content on trend and on brand. In addition, this role will monitor + engage with guests in DM’s, strategize content on newyorkfries.com and FrySociety loyalty program. The role will also support the aggregator delivery channels including menu maintenance, promotions and related budgets. The individual will be a critical part of the brand marketing team in executing NYF’s brand identity across all digital platforms.

What you will do in this role:

• Manage + create content for New York Fries social media platforms (Primarily: TikTok, Instagram, Youtube, Facebook) - must be active on all platforms
• Work closely with the Sr. Director of Marketing to create social + digital brand campaigns that drive traffic, sales and engagement
• Create content calendars with engaging content to support National activity and piggybacking on trends
• Write + translate social posts + digital ads. Posting cadence is 2 - 3 times per week
• Be the voice of both brands with proactive and reactive community management. Monitor for potential threats or opportunities from what people are saying about the brand online, and work with Guest Services Team for additional social monitoring (Customer Service/Negative)
• Set benchmarks for social/digital measurement and work with internal/external teams to review, track performance and make tactical suggestions for future campaigns
• Establish, build and maintain relationships with relevant influencers and agencies including coordinating influencer campaigns, loyalty program offers, online promotions + contest
• Plan, outline and coordinate photo/video shoots as and when needed for social or digital purposes
• Be confident to create, perform in + edit digital content, both stills and videos
• Create POS images on Photoshop and indesign for print and digital production
• Identify promotions to grow sales through delivery channels and work with Operations Team to ensure all the POS details are being met
• Manage menu changes, pricing and all menu changes
• Work directly with delivery partners to build these channels through promotion and advertising

What we are looking from you:

• Excellent verbal and written communication skills (Bilingual French/English is considered an asset)
• Demonstrated digital and interactive experience
• A minimum 1 - 2 years of experience in social media and digital marketing
• A minimum 1 - 2 years of experience developing marketing plans
• Demonstrated ability to create, produce + edit social media posts independently
• Experienced using Photoshop + In Design platforms. Bonus points if you know Premiere Pro as well
• Follower of social trends and ability to edit content quickly to ensure the brand capitalizes on moment marketing
• Takes initiative and also takes direction
• Must be detail oriented, organized, and have excellent communication skills
• An entrepreneurial team player with a focus on creating craveable NYF content and supporting franchisees who want to use social media + digital ads as local store marketing
• Enjoys a fast paced environment with ability to set priorities to maximum productivity and focused business results
• Strong project management, analytical, organizational and presentation skills
• Ability to think and operate strategically, creatively and tactically
• Creative individual with a passion for social media, content, trends and the online space
• Time and project management skills, including the ability to work on multiple projects at the same time

What’s in it for you?

• Flexible/Hybrid work environment
• You’d be joining a close-knit, innovative team of creative and energetic go-getters
• You’d be a part of Canada’s largest full-service restaurant company that leads the industry in size and innovation
• 20% associate discount dining card and monthly dining allowance valid at participating Recipe brands
• A welcoming, fun and safe work environment founded on respect
• Career advancement opportunities with a company that owns some of Canada’s most iconic restaurant brands
• Industry-leading benefits, wellness programs, and total rewards programs

Recipe is committed to providing a diverse, equitable and inclusive workplace. Celebrating people, being passionate and curious, owning it, and doing the right thing are the values that guide how we build our teams, support our franchisees and create a company that unlocks the full potential of everyone.

Recipe is dedicated to providing accommodations in accordance with applicable human rights and accommodation legislation. For individuals that require accommodations please contact recruit@recipeunlimited.com