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Communications And Digital Media Specialist
Communications And Digital Media Specialist
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Communications And Digital Media Specialist
Top Benefits
About the role
WHO ARE WE?
peopleCare Communities is a long-term care and retirement living organization that has operated throughout Ontario for over 50 years. We are thrilled to be named one of Canada’s Best Managed Companies for the twelfth year in a row. This award recognizes top companies across Canada for overall performance, sustained growth, strategy, capabilities and innovation, culture and commitment, and leadership. We are also accredited with Exemplary Standing, the highest award possible through Accreditation Canada’s Qmentum program.
WHAT WE OFFER
- Employer Paid Benefits
- Employer Matched RPP
- Employee Wellness Program
- Education Assistance Program
WHY YOU WILL LOVE WORKING HERE
We believe a workplace should inspire and support you. From a modern, thoughtfully designed office to a culture that fosters connection and energy, our environment is built to help you thrive. Enjoy the flexibility to work your way, opportunities to grow and develop, and moments to recharge and connect with colleagues. Whether it’s through wellness initiatives, community engagement, or the little perks that brighten your day, we’re proud to offer an experience that’s as rewarding as the work you’ll do.
Who Are We?
peopleCare Communities is an Ontario-based senior living organization, with strong values and a 57-year history of service. We’re proud to be recognized as one of Canada’s Best Managed Companies for more than a decade, celebrated for our innovation, culture of growth and outstanding leadership. We are also accredited with Exemplary Standing, the highest award possible through Accreditation Canada, demonstrating our commitment to excellence in senior living.
Why You Will Love Working Here
We believe a workplace should inspire and support you. From a modern, thoughtfully designed office to a culture that fosters connection and energy, our environment is built to help you thrive. Enjoy opportunities to grow and develop and moments to recharge and meaningfully connect with colleagues. Whether it’s through wellness initiatives, community engagement, or the little perks that brighten your day, we’re proud to offer an experience that’s as rewarding as the work you’ll do.
What We Offer
- Employer-paid benefits
- Employer-matched RPP
- Employee Wellness Program
- Education Assistance Program
The Role
As a Communications and Digital Media Specialist at peopleCare, you will support our vision to change the world of senior living by helping us create inspired communities where bold ideas thrive. Working out of our leadership support office in Waterloo, in this role, you will plan and execute communication and digital media strategies that help us connect and engage with our stakeholders. Your responsibilities will include creating and managing compelling, branded content for various platforms that fosters meaningful connections with internal and external audiences. This role is ideal for a creative, sociable professional with strong digital skills and a passion for effective communication and powerful storytelling – and someone who values continuous learning and growth. Join our team and lead impactful initiatives that support our mission and values.
**Reports to:**Vice President, Communications and Engagement
Responsibilities
- Plan, lead and manage social media content across platforms (LinkedIn, Instagram, Facebook, YouTube etc.).
- Create engaging posts, monitor performance metrics, and adjust strategies to achieve goals.
- Create and maintain Facebook Ads campaigns and Google My Business listings.
- Update and enhance the website, ensuring user-friendly design and compliance.
- Monitor website performance and provide actionable insights.
- Draft and edit a variety of materials including newsletters memos and marketing collateral.
- Assist with organizational communications.
- Design graphics and edit videos for internal and external uses.
- Maintain media contacts, track coverage, and assist with reporting and ad hoc projects.
- Regular travel to our senior living homes and other locations to support events and campaigns that boost community engagement.
- Support Annual Events as needed.
- Other duties as assigned.
Education and Experience
- University degree or college diploma in Communications, Marketing, or a related field
- Minimum of 5 years of experience in a communications role, with 3 years in digital communications
- Exceptional writing and editing skills, with the ability to produce engaging content for diverse audiences
- Proficiency in social media management, web content management (e.g., WordPress), and analytics tools (e.g., Google Analytics)
- Proficient in producing visually engaging, on-brand designs in Canva and other platforms
- Knowledge of video editing software is an asset
- Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously
- Creativity, curiosity, sociability and a collaborative mindset
peopleCare is committed to providing and arranging accommodation to candidates upon request.
We thank you for your interest in peopleCare and are excited for you to apply!
peopleCare is committed to providing and arranging accommodation to candidates upon request.
Thank you for your interest in working with us!
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About peopleCare Communities
peopleCare Communities is a leading operator of senior living communities in southwestern Ontario, with strong family values and a long history of service. Together with our compassionate and dedicated employees, we are working towards our vision to change the world of senior living by creating vibrant communities of care that deliver clinical best practices, engaging programs and integrated services that meet seniors' changing needs.
Along with our owned and managed long-term care homes, in 2017 peopleCare opened Oakcrossing Retirement Home in London, Ontario. This beautiful facility is part of our innovative "community of care" model that supports couples, families and friends to live and age together by offering a range of services and housing options in one location.
Our exciting plans for the future involve new builds and expansion projects, including in many communities we already call home. We are also focused on sharing our leading-practice quality and operational systems with our partners in the health sector through our expert long-term care management consulting services.
peopleCare's innovation and industry leadership has earned Accreditation Canada – Exemplary Status, Canada's Best Managed Companies designation for the sixth straight year, North America's Most Engaged Workplaces Award, and an Innovation Award research grant from the Health Technology Fund. Our trailblazing Clinical Pharmacy Model, a first in the Canadian long-term care environment, also recently won the Quality Improvement and Innovation Award from the Ontario Long-Term Care Association.