Director, AI & Data Science (Marketing Measurement & Effectiveness)

Job summary

The Director will lead marketing measurement and effectiveness programs, owning the design, execution, and interpretation of models like MMM and incrementality testing. They will also act as a player-coach, managing data science teams while directly engaging with senior client stakeholders to drive strategic decision-making.

Job details

The Director will lead marketing measurement and effectiveness programs, owning the design, execution, and interpretation of models like MMM and incrementality testing. They will also act as a player-coach, managing data science teams while directly engaging with senior client stakeholders to drive strategic decision-making. Candidates must have 10+ years of deep expertise in marketing measurement, applied statistics, and causal inference with a proven track record of shipping production-grade models. A Master's degree or higher in a quantitative field is required, along with strong executive communication skills and experience in a consulting or agency environment.

What you’ll do

The Director will lead marketing measurement and effectiveness programs, owning the design, execution, and interpretation of models like MMM and incrementality testing. They will also act as a player-coach, managing data science teams while directly engaging with senior client stakeholders to drive strategic decision-making.

Requirements

Candidates must have 10+ years of deep expertise in marketing measurement, applied statistics, and causal inference with a proven track record of shipping production-grade models. A Master's degree or higher in a quantitative field is required, along with strong executive communication skills and experience in a consulting or agency environment.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• 401(k) plan with company matching
• Paid parental leave
• Unlimited paid time off
• Learning and development programs

Listed skills

• Team Leadership · Preferred
• Client Relationship Management · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Marketing Mix Modeling
• Data Science
• Artificial Intelligence
• Causal Inference
• Bayesian Methods
• Marketing Measurement
• Incrementality Testing
• Attribution
• Generative AI
• Agentic AI
• Cloud Computing
• MLOps
• Statistical Modeling
• Client Relationship Management
• Team Leadership
• Strategy

Job areas

• Data & Analytics
• Marketing
• Consulting
• Technology
• Management & Leadership

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