Bally’s CorporationVerified Job Source

Senior Software Developer (Marketing Integrations)

Toronto, ON
On-site
Posted Sep 13, 2026
1 position

$120,000–$150,000 / year

Opens an external site

Employment type: Full-time
Experience level: Senior · 5+ years
Posting language: English
Working hours: 40 hours per week

Job summary

The Senior Software Developer will own the Braze platform strategy and build integrations connecting it with various player accounts, CRM, and data platforms. They will also design player data models and pipelines to ensure accurate, personalized engagement across marketing channels.

Job details

This role is a current vacancy , and we are actively seeking a candidate to join the team. RESPONSIBILITIES: * Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices. * Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services. * Design player data models, events, attributes, segments, subscriptions, and environments to support personalised engagement. * Lead Braze implementations and migrations, ensuring reliable data, smooth cutovers, and minimal disruption to player communications. * Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date. * Partner with CRM, Marketing, and Product to turn player engagement requirements into scalable technical solutions. * Monitor platform usage, campaign performance, deliverability, and data consumption to identify opportunities and improve effectiveness. * Evaluate and support adjacent platforms such as Salesforce Marketing Cloud and CDPs. * Ensure solutions meet security, privacy, consent, and responsible gaming requirements. * Document architecture, integrations, and runbooks while supporting monitoring and incident response for critical marketing systems. We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws. Salary: $120,000-$150,000 CAD #LI-OP1

What you’ll do

Requirements

The candidate must have strong technical expertise in Braze and experience managing marketing integrations and data pipelines. They are expected to collaborate with cross-functional teams to deliver scalable solutions while ensuring compliance with security and privacy standards.