Senior Manager, CRM
Hybrid · Toronto
We are looking for a data-driven, technically fluent Senior Manager, CRM to own and evolve our DTC customer lifecycle strategy. This is a hands-on role for a strategic CRM marketer who can translate customer data into personalized journeys that drive repeat purchase, retention and lifetime value. You will own the strategy, execution and optimization of our Email, SMS and Push programs, while identifying opportunities across emerging channels such as WhatsApp. Approximately 80% of the role will focus on DTC, with 20% supporting B2B/PRO CRM initiatives in partnership with the PRO Marketing te…
