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Top Benefits

Competitive compensation – base + aggressive performance bonus structure
Health benefits – medical, dental, life insurance, and long-term disability
Paid time off – vacation, personal days, and donation-based PTO purchasing

About the role

General Sales Manager - Honda & Acura

Honda of Thornhill, Thornhill, ON L4J1A1

General Sales Manager – Honda & Acura of Thornhill

Drive Performance. Lead People. Shape the Future.

Are you a strategic, results-oriented automotive leader ready to take the next step in your career? Honda & Acura of Thornhill is looking for a General Sales Manager who combines high-level vision with hands-on leadership — someone who can inspire a team, drive results, and execute at scale in a high-volume environment.

Now part of Lithia & Driveway, North America’s largest automotive retailer and a Fortune 500 company, this is your opportunity to be part of a performance-driven culture with unlimited growth potential.

What You’ll Do:

  • Lead from the front: Inspire and manage the Sales Management, Brand Ambassador, and F&I teams with a focus on performance, accountability, and continuous development.
  • Coach to excellence: Actively mentor team members on deal structure, customer interactions, and consistent execution of a proven, customer-focused sales process.
  • Drive process discipline: Establish and reinforce consistent lead management, appointment setting, and reporting standards to support a reliable, scalable sales pipeline.
  • Inventory leadership: Manage new and used vehicle inventory levels, aging, and performance, ensuring a healthy balance aligned with market trends and profitability goals.
  • Used car growth: Collaborate with the Pre-Owned Manager and corporate partners to expand used vehicle operations and drive gross per unit improvements.
  • Volume accountability: Lead your team to achieve over 4,000 new and used retail units annually, with a balance of volume and profitability.
  • F&I oversight: Directly oversee F&I Managers and ensure consistent achievement of F&I targets, adherence to compliance standards, and a seamless transition from sales to delivery.
  • Operational execution: Partner with Compliance Administrators to ensure accuracy in paperwork, funding timeliness, and OEM program execution.
  • Customer engagement: Stay actively involved on the floor—supporting key interactions and reinforcing the customer experience through leadership presence.
  • Strategic planning: Develop monthly and quarterly sales strategies aligned with store objectives and corporate expectations.
  • Lead measures focus: Monitor KPIs and coach around critical lead measures to ensure consistent results and predictable performance.

What You Bring:

  • A proven track record in automotive retail sales leadership, preferably in a high-volume environment
  • Experience overseeing both front-end sales and F&I performance
  • Strong knowledge of inventory management and used car operations
  • A hands-on leadership style with a passion for developing people
  • Valid Ontario G Driver’s License and OMVIC Certification
  • Strong interpersonal, coaching, and communication skills

Why Join Honda & Acura of Thornhill | Pfaff Automotive Partners?

  • Competitive compensation – base + aggressive performance bonus structure
  • Health benefits – medical, dental, life insurance, and long-term disability
  • Paid time off – vacation, personal days, and donation-based PTO purchasing
  • Career mobility – growth opportunities across Canada and the U.S. through Lithia & Driveway
  • Employee Stock Purchase Plan – buy NYSE: LAD stock at a discount
  • Culture of excellence – join a team that values initiative, accountability, and leadership at every level

We thank all applicants for their interest in Pfaff Automotive Partners.

Pfaff Automotive Partners is an equal opportunity employer. Accommodations for applicants with disabilities are available upon request in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).

About Pfaff Automotive Partners Inc.

Retail Motor Vehicles
501-1000

Pfaff Automotive Partners started in 1964 out of a desire to provide the best customer service experience in the industry.

In 2021, Pfaff Automotive Group was acquired by Lithia & Driveway, the largest automotive retailer in North America. ​

With these two powerful brands, we're focused on making buying and servicing a car or motorcycle as easy as possible. This is done with a diverse set of brands and advanced e-commerce capabilities that provide modern customers with an unlimited range of options to suit their needs and lifestyles.