Vice President, Consumer & Tech Communications
About the role
Location: Toronto | Hybrid Work Environment
Reports to: Senior Vice President, Consumer
Are you a bold, strategic communicator with a passion for building brands and shaping reputation in the fast-moving consumer and tech sectors? ChangeMakers is looking for an entrepreneurial Vice President to lead integrated communications programs for high-profile clients across consumer products, retail, lifestyle and emerging technology.
This highly motivated leader will drive creative campaign strategy, media engagement, and influencer activations, while mentoring a team of high-performing consultants. You will play a pivotal role in building our consumer and tech portfolio - counseling senior executives, leading breakthrough campaigns, and driving new business growth.
About ChangeMakers:
ChangeMakers is a strategy and communications firm built for bold moves. We specialize in public relations, reputation management and social impact, working with top brands across sectors including CPG, technology, healthcare, finance, agribusiness, education, infrastructure and energy. We help leaders communicate with confidence, especially when the stakes are high.
Responsibilities:
Client Leadership & Strategy
- Lead the development and execution of integrated communications strategies for leading consumer and tech brands, grounded in insights, trends, and measurable outcomes.
- Provide strategic counsel to senior clients on media relations, brand storytelling, issues and crisis management, and executive thought leadership.
- Navigate high-profile moments—from product launches and category disruption to sensitive brand reputation challenges.
Team & Project Leadership
- Manage and mentor a team of consultants, ensuring delivery of high-quality, high-impact work.
- Foster a collaborative, high-performance team culture and support professional development across levels.
- Collaborate with in-house specialists in creative, media, digital, influencer, and data to deliver seamless, multi-platform campaigns.
Business Development
- Help grow the consumer and tech portfolio through organic growth and new business development.
- Identify white space opportunities and develop compelling proposals and pitches tailored to brand needs and cultural relevance.
- Represent ChangeMakers in industry conversations and contribute to thought leadership and agency profile-building.
What You Bring:
- 15+ years of experience in public relations or strategic communications, with deep experience in consumer and/or tech sectors (agency experience strongly preferred)
- Proven success managing national and integrated brand campaigns, from strategy to execution
- Strong expertise in media relations, influencer engagement, crisis/issues management, and executive positioning
- A deep understanding of digital and social media trends, and how to leverage them to reach modern audiences
- A growth mindset and entrepreneurial drive - comfortable leading new business pitches and building client relationships
- Excellent writing, storytelling, presentation, and team leadership skills
Leadership Attributes:
- Decisive and confident in high-stakes situations, with the ability to lead teams and clients through ambiguity
- Strong business acumen: able to manage project budgets, team resources, and drive account profitability
- A builder of culture and community: supportive team leader, mentor, and collaborative partner
- Energized by creativity, curiosity, and purpose-driven work
We are ChangeMakers
Change Makers is an independent owner, operator and builder of the foremost partner-led marketing, communications, and engagement agencies. Made up of Change Makers, our full-service marketing agency, Argyle our public relations and advisory engagement agency and Castlemain, our Indigenous advisory firm. With over 300 people, across seven offices, in 6 provinces and 2 countries, our goal is to be one of North America’s largest and most acclaimed full-service agencies.
An equitable employer:
ChangeMakers is committed to advancing equity, diversity, and inclusion in all its forms, a commitment that enriches our company culture, the ideas that we generate, and the quality of service that we provide our clients. We encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and people from other historically marginalized communities.
ChangeMakers is committed to providing employment accommodation under the Human Rights Code and the Accessibility Disabilities Act provincially by providing employment accommodations. If you are a job applicant with a disability, ChangeMakers will make every effort to accommodate you throughout the recruitment process. Please inform us if you require any accommodation, and we will work with you to meet your needs.
At ChangeMakers we recognize that the best candidate may not meet all the criteria listed above. We encourage all those interested and with relevant experience to apply even if you don’t match the job posting perfectly. We welcome creative, out-of-the-box thinking, and lived-experience and we strive to provide an environment for best-in-class innovation that quickly and fulsomely meets our clients’ needs.
Vice President, Consumer & Tech Communications
About the role
Location: Toronto | Hybrid Work Environment
Reports to: Senior Vice President, Consumer
Are you a bold, strategic communicator with a passion for building brands and shaping reputation in the fast-moving consumer and tech sectors? ChangeMakers is looking for an entrepreneurial Vice President to lead integrated communications programs for high-profile clients across consumer products, retail, lifestyle and emerging technology.
This highly motivated leader will drive creative campaign strategy, media engagement, and influencer activations, while mentoring a team of high-performing consultants. You will play a pivotal role in building our consumer and tech portfolio - counseling senior executives, leading breakthrough campaigns, and driving new business growth.
About ChangeMakers:
ChangeMakers is a strategy and communications firm built for bold moves. We specialize in public relations, reputation management and social impact, working with top brands across sectors including CPG, technology, healthcare, finance, agribusiness, education, infrastructure and energy. We help leaders communicate with confidence, especially when the stakes are high.
Responsibilities:
Client Leadership & Strategy
- Lead the development and execution of integrated communications strategies for leading consumer and tech brands, grounded in insights, trends, and measurable outcomes.
- Provide strategic counsel to senior clients on media relations, brand storytelling, issues and crisis management, and executive thought leadership.
- Navigate high-profile moments—from product launches and category disruption to sensitive brand reputation challenges.
Team & Project Leadership
- Manage and mentor a team of consultants, ensuring delivery of high-quality, high-impact work.
- Foster a collaborative, high-performance team culture and support professional development across levels.
- Collaborate with in-house specialists in creative, media, digital, influencer, and data to deliver seamless, multi-platform campaigns.
Business Development
- Help grow the consumer and tech portfolio through organic growth and new business development.
- Identify white space opportunities and develop compelling proposals and pitches tailored to brand needs and cultural relevance.
- Represent ChangeMakers in industry conversations and contribute to thought leadership and agency profile-building.
What You Bring:
- 15+ years of experience in public relations or strategic communications, with deep experience in consumer and/or tech sectors (agency experience strongly preferred)
- Proven success managing national and integrated brand campaigns, from strategy to execution
- Strong expertise in media relations, influencer engagement, crisis/issues management, and executive positioning
- A deep understanding of digital and social media trends, and how to leverage them to reach modern audiences
- A growth mindset and entrepreneurial drive - comfortable leading new business pitches and building client relationships
- Excellent writing, storytelling, presentation, and team leadership skills
Leadership Attributes:
- Decisive and confident in high-stakes situations, with the ability to lead teams and clients through ambiguity
- Strong business acumen: able to manage project budgets, team resources, and drive account profitability
- A builder of culture and community: supportive team leader, mentor, and collaborative partner
- Energized by creativity, curiosity, and purpose-driven work
We are ChangeMakers
Change Makers is an independent owner, operator and builder of the foremost partner-led marketing, communications, and engagement agencies. Made up of Change Makers, our full-service marketing agency, Argyle our public relations and advisory engagement agency and Castlemain, our Indigenous advisory firm. With over 300 people, across seven offices, in 6 provinces and 2 countries, our goal is to be one of North America’s largest and most acclaimed full-service agencies.
An equitable employer:
ChangeMakers is committed to advancing equity, diversity, and inclusion in all its forms, a commitment that enriches our company culture, the ideas that we generate, and the quality of service that we provide our clients. We encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people, and people from other historically marginalized communities.
ChangeMakers is committed to providing employment accommodation under the Human Rights Code and the Accessibility Disabilities Act provincially by providing employment accommodations. If you are a job applicant with a disability, ChangeMakers will make every effort to accommodate you throughout the recruitment process. Please inform us if you require any accommodation, and we will work with you to meet your needs.
At ChangeMakers we recognize that the best candidate may not meet all the criteria listed above. We encourage all those interested and with relevant experience to apply even if you don’t match the job posting perfectly. We welcome creative, out-of-the-box thinking, and lived-experience and we strive to provide an environment for best-in-class innovation that quickly and fulsomely meets our clients’ needs.