Marketing Manager
About the role
Nature & Scope of Position
The Marketing Manager is responsible for developing the market and strategies to drive market share growth and profitability in the assigned segment or platform. Specifically, they will develop and execute Strategic Marketing Plans, manage the brand image, create market opportunities, explore and execute new product launches, and drive pricing/promotion excellence. The Market Manager will be responsible for maintaining the relationship between CHS and the vendors included in the portfolio and ensuring the vendors are delighted with their CHS experience. Additionally, they will teach, train, and coach sales representatives on products and initiatives.
Essential Duties and Responsibilities include the following . Other duties may be assigned.
- Develop annual Strategic Marketing Plan for existing and new vendors / market segments.
- Energetically focus on growing market and channel share while increasing profitability.
- Research and analyze market and competitors; review and understand market and performance data. Recognize market, customer base and customer needs/wants within an ever-changing environment.
- Analyze and review data, and solve problems using business intelligence tools.
- Work collaboratively with CHS reps and leadership on sales opportunities and issue resolution, spending 10-20% of time in the field with sales team and customers.
- Participate in senior staff decisions related to market development
- Develop sales tools, promotions, and pricing strategies
- Prepare and deliver presentations as required
- Lead major RFP and RFQ responses pertaining to portfolio
- Identify opportunities for process improvement and best practices to incorporate into the business.
- Collaborate with Channel Management, Sales Leaders and internal departments as appropriate
Knowledge, Experience & Education
- Bachelor’s Degree in Science or Business, MBA preferred; and 3 - 5 years of related experience with medical device industry marketing
- Previous distribution healthcare business experience considered an asset
- Proven team leadership skills are required
Language Skills
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
- Ability to write reports, business correspondence, and procedure documents
- Ability to effectively present information and respond to questions from groups of managers, clients, and customers
- Excellent communication and presentation skills are essential
Technical Skills
- To perform this job successfully, an individual should have knowledge of MS Office software. Microsoft Business Central ERP knowledge an asset. BI report tool software experience, preferred.
- Knowledge of acute care terminology, procedures and environment
Other Skills and Abilities
- Organizational and time management skills
- Attendance is an essential job requirement defined as having regular, consistent, reliable, punctual and predictable attendance including the ability to work regular hours and overtime/weekends as required
- Ability to work as part of a team, including all related departments/plants or independently as required achieving internal and external customer satisfaction
About Canadian Hospital Specialties Limited
Canadian Hospital Specialties Limited is a privately held medical device manufacturer and specialty distributor located in Oakville, Ontario. Customers served are in the acute hospital and non-acute healthcare space in Canada and Internationally.
CHS self-manufactured products (Med-RX) and third party represented products span across clinical categories including Respiratory, Anesthesia, Perfusion, Interventional Radiology, Biopsy, Drainage, Diagnostic Imaging, Pharmacy, Vascular Access, Infection Prevention, Neuro and Cardiac Diagnostics, and General Med-Surg. The MED-RX line is produced in Oakville, ON, and is predominantly single use, disposable trays, kits, and tubing used in a variety of procedures such as IV Starts, Feeding, Biopsy, and Thoracic drainage.
CHS supports an extensive network of over 300 active alternate care dealers and pharmacies throughout Canada to reach the fast-growing home care market. Our clinical, sales and marketing expertise along with continued investment in new technologies, has allowed CHS to partner with many of the leading companies in Healthcare today.
Marketing Manager
About the role
Nature & Scope of Position
The Marketing Manager is responsible for developing the market and strategies to drive market share growth and profitability in the assigned segment or platform. Specifically, they will develop and execute Strategic Marketing Plans, manage the brand image, create market opportunities, explore and execute new product launches, and drive pricing/promotion excellence. The Market Manager will be responsible for maintaining the relationship between CHS and the vendors included in the portfolio and ensuring the vendors are delighted with their CHS experience. Additionally, they will teach, train, and coach sales representatives on products and initiatives.
Essential Duties and Responsibilities include the following . Other duties may be assigned.
- Develop annual Strategic Marketing Plan for existing and new vendors / market segments.
- Energetically focus on growing market and channel share while increasing profitability.
- Research and analyze market and competitors; review and understand market and performance data. Recognize market, customer base and customer needs/wants within an ever-changing environment.
- Analyze and review data, and solve problems using business intelligence tools.
- Work collaboratively with CHS reps and leadership on sales opportunities and issue resolution, spending 10-20% of time in the field with sales team and customers.
- Participate in senior staff decisions related to market development
- Develop sales tools, promotions, and pricing strategies
- Prepare and deliver presentations as required
- Lead major RFP and RFQ responses pertaining to portfolio
- Identify opportunities for process improvement and best practices to incorporate into the business.
- Collaborate with Channel Management, Sales Leaders and internal departments as appropriate
Knowledge, Experience & Education
- Bachelor’s Degree in Science or Business, MBA preferred; and 3 - 5 years of related experience with medical device industry marketing
- Previous distribution healthcare business experience considered an asset
- Proven team leadership skills are required
Language Skills
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
- Ability to write reports, business correspondence, and procedure documents
- Ability to effectively present information and respond to questions from groups of managers, clients, and customers
- Excellent communication and presentation skills are essential
Technical Skills
- To perform this job successfully, an individual should have knowledge of MS Office software. Microsoft Business Central ERP knowledge an asset. BI report tool software experience, preferred.
- Knowledge of acute care terminology, procedures and environment
Other Skills and Abilities
- Organizational and time management skills
- Attendance is an essential job requirement defined as having regular, consistent, reliable, punctual and predictable attendance including the ability to work regular hours and overtime/weekends as required
- Ability to work as part of a team, including all related departments/plants or independently as required achieving internal and external customer satisfaction
About Canadian Hospital Specialties Limited
Canadian Hospital Specialties Limited is a privately held medical device manufacturer and specialty distributor located in Oakville, Ontario. Customers served are in the acute hospital and non-acute healthcare space in Canada and Internationally.
CHS self-manufactured products (Med-RX) and third party represented products span across clinical categories including Respiratory, Anesthesia, Perfusion, Interventional Radiology, Biopsy, Drainage, Diagnostic Imaging, Pharmacy, Vascular Access, Infection Prevention, Neuro and Cardiac Diagnostics, and General Med-Surg. The MED-RX line is produced in Oakville, ON, and is predominantly single use, disposable trays, kits, and tubing used in a variety of procedures such as IV Starts, Feeding, Biopsy, and Thoracic drainage.
CHS supports an extensive network of over 300 active alternate care dealers and pharmacies throughout Canada to reach the fast-growing home care market. Our clinical, sales and marketing expertise along with continued investment in new technologies, has allowed CHS to partner with many of the leading companies in Healthcare today.