About the role
About Us:
Our team is behind some of Canada’s most recognized rental marketplaces, including Rentals.ca, Rentboard.ca, RentFaster.ca, RentCanada.com, and Louer.ca. Our mission is to make renting easier for millions of Canadians by connecting them with the right home, faster.
About the Role:
We’re looking for a Digital Advertising Manager to lead our Google Search & Display, Facebook Ads, and programmatic campaigns (via DSPs like Criteo, StackAdapt, etc.). This role is both strategic and hands-on—you will manage budgets, A/B test audiences, optimize campaigns, and drive performance improvements.
The ideal candidate is highly analytical, comfortable working with data, and has proven expertise in Google Ads & Facebook Ads. In addition to direct performance marketing (e.g., lead generation, conversions), you should have experience running brand-building campaigns and measuring their impact on brand awareness and customer engagement.
If you also have experience with programmatic advertising, copywriting, or basic creative design, that’s a huge asset!
Key Responsibilities:
Campaign Strategy & Execution
- Plan, launch, and optimize paid media campaigns across Google Search & Display, Facebook/Instagram Ads, and programmatic DSPs (Criteo, StackAdapt, etc.)
- Develop audience targeting strategies to drive both performance-based conversions and brand awareness
- Implement A/B tests on audiences, creative, messaging, and landing pages
Brand Awareness & Measurement
- Plan and execute brand-focused advertising strategies that increase visibility and engagement
- Measure the impact of upper-funnel campaigns using brand lift studies, reach metrics, and survey-based insights
- Track impressions, engagement, brand recall, and sentiment alongside performance KPIs
Optimization & Performance Analysis
- Continuously monitor, optimize, and scale campaigns based on ROAS, CPA, CTR, and conversion data
- Conduct deep analysis using Google Analytics, Looker Studio, and platform-specific dashboards
- Provide data-driven insights and proactively adjust strategies for better performance
Programmatic & Display Advertising
- Manage and optimize programmatic buys across various DSPs (e.g., Criteo, StackAdapt, The Trade Desk)
- Ensure proper tracking and attribution for multi-channel campaigns
Reporting & Collaboration
- Create and present performance reports to leadership, with actionable insights
- Work closely with designers & content teams to improve ad creative and landing pages
- Stay up to date with new ad platform updates, privacy regulations, and industry best practices
Essential Skills, Abilities & Qualifications:
- 3-7 years experience in digital advertising with a strong focus on Google Ads & Facebook Ads
- Experience with both performance-driven (lead gen, conversions) and brand-building campaigns
- Strong analytical mindset with proven experience in campaign optimization & A/B testing
- Familiarity with brand lift studies, upper-funnel measurement strategies, and survey-based awareness tracking
- Experience in consumer-focused marketing (e.g., eCommerce, lead generation, or large-brand digital advertising)
- Familiarity with Google Suite, Google Analytics, Looker Studio, and programmatic DSPs
- Strong verbal & written communication skills
Additional Preferred Qualifications:
- Experience setting KPI targets and defining performance benchmarks
- Ability to write ad copy & headlines that convert
- Familiarity with basic ad design tools (Canva, Photoshop, Figma, etc.)
Rentsync is an equal opportunity employer. If you are selected to participate in the interview process and require unique accommodations, please don’t hesitate to let us know.
Successful candidates may be required to complete a criminal background check in the final phase of the interview process.
About Rentsync
Rentsync (formerly Landlord Web Solutions) provides marketing solutions for the multifamily industry in both Canada and the U.S. The company offers a leading purpose-built rental marketing platform, which includes a content management system (CMS) and ad syndication, giving clients the ability to both showcase and advertise their rental portfolio all from one place. In addition to its software offerings, Rentsync Studios offers multifamily clients a variety of marketing services, including website design, digital advertising and lease-up marketing. Visit us at rentsync.com.
About the role
About Us:
Our team is behind some of Canada’s most recognized rental marketplaces, including Rentals.ca, Rentboard.ca, RentFaster.ca, RentCanada.com, and Louer.ca. Our mission is to make renting easier for millions of Canadians by connecting them with the right home, faster.
About the Role:
We’re looking for a Digital Advertising Manager to lead our Google Search & Display, Facebook Ads, and programmatic campaigns (via DSPs like Criteo, StackAdapt, etc.). This role is both strategic and hands-on—you will manage budgets, A/B test audiences, optimize campaigns, and drive performance improvements.
The ideal candidate is highly analytical, comfortable working with data, and has proven expertise in Google Ads & Facebook Ads. In addition to direct performance marketing (e.g., lead generation, conversions), you should have experience running brand-building campaigns and measuring their impact on brand awareness and customer engagement.
If you also have experience with programmatic advertising, copywriting, or basic creative design, that’s a huge asset!
Key Responsibilities:
Campaign Strategy & Execution
- Plan, launch, and optimize paid media campaigns across Google Search & Display, Facebook/Instagram Ads, and programmatic DSPs (Criteo, StackAdapt, etc.)
- Develop audience targeting strategies to drive both performance-based conversions and brand awareness
- Implement A/B tests on audiences, creative, messaging, and landing pages
Brand Awareness & Measurement
- Plan and execute brand-focused advertising strategies that increase visibility and engagement
- Measure the impact of upper-funnel campaigns using brand lift studies, reach metrics, and survey-based insights
- Track impressions, engagement, brand recall, and sentiment alongside performance KPIs
Optimization & Performance Analysis
- Continuously monitor, optimize, and scale campaigns based on ROAS, CPA, CTR, and conversion data
- Conduct deep analysis using Google Analytics, Looker Studio, and platform-specific dashboards
- Provide data-driven insights and proactively adjust strategies for better performance
Programmatic & Display Advertising
- Manage and optimize programmatic buys across various DSPs (e.g., Criteo, StackAdapt, The Trade Desk)
- Ensure proper tracking and attribution for multi-channel campaigns
Reporting & Collaboration
- Create and present performance reports to leadership, with actionable insights
- Work closely with designers & content teams to improve ad creative and landing pages
- Stay up to date with new ad platform updates, privacy regulations, and industry best practices
Essential Skills, Abilities & Qualifications:
- 3-7 years experience in digital advertising with a strong focus on Google Ads & Facebook Ads
- Experience with both performance-driven (lead gen, conversions) and brand-building campaigns
- Strong analytical mindset with proven experience in campaign optimization & A/B testing
- Familiarity with brand lift studies, upper-funnel measurement strategies, and survey-based awareness tracking
- Experience in consumer-focused marketing (e.g., eCommerce, lead generation, or large-brand digital advertising)
- Familiarity with Google Suite, Google Analytics, Looker Studio, and programmatic DSPs
- Strong verbal & written communication skills
Additional Preferred Qualifications:
- Experience setting KPI targets and defining performance benchmarks
- Ability to write ad copy & headlines that convert
- Familiarity with basic ad design tools (Canva, Photoshop, Figma, etc.)
Rentsync is an equal opportunity employer. If you are selected to participate in the interview process and require unique accommodations, please don’t hesitate to let us know.
Successful candidates may be required to complete a criminal background check in the final phase of the interview process.
About Rentsync
Rentsync (formerly Landlord Web Solutions) provides marketing solutions for the multifamily industry in both Canada and the U.S. The company offers a leading purpose-built rental marketing platform, which includes a content management system (CMS) and ad syndication, giving clients the ability to both showcase and advertise their rental portfolio all from one place. In addition to its software offerings, Rentsync Studios offers multifamily clients a variety of marketing services, including website design, digital advertising and lease-up marketing. Visit us at rentsync.com.