About the Job

• Direct & manage content & collateral creation.

• Lead marketing, sales & occupancy meetings with resort management.

• Lead team as required & assigned from time to time.

• Manage revenue & occupancy management, competitive analysis and pricing strategies.

• Develop & maintain the annual marketing budget, P&L, sales forecasting & Revenue management, develop, establish KPI, track & compile and provide reporting on sales and marketing.

• Establish & cultivate successful relationships with local, regional partners & vendors and develop co-marketing or sales programs.

• Work actively & closely with resort management to execute on-site execution of marketing and sales programs to elevate the guests experience & increase occupancy / revenue.

• Assist with event execution. Generate, nurture & convert lodging, spa, dining, wedding corporate & special event leads.

• Hire, train & lead the marketing & sales divisions. Responsible for all on-site sales.

• Ensure the Rawley brand cohesion across all platforms, including OTA's and Collateral preparation as required.

• Develop, plan & execute special events, pop-ups, partner events and other events as required.

• Lead client package event creation including arts and crafts programs.

• Manage contractors required for execution outside marketing tasks, such as PR and others as it may be assigned or required.

• Additional tasks & roles assigned from time to time by management, related with resort wellness programs we may develop as discussed and support within the role of departments using her expertise.

• Act as the primary point of contact for stakeholders & manage all partnership and Other special projects as required.

Roles & Responsabilities

• Marketing (MKT) & Sales Management

• MKT & Sales Budgeting & Forecasting - Weekly Status meetings and reports

• • Develop & management of event*(Wedding, Corporate, Wellness etc.)*
    , programs
    (VIP etc.), packages
    (Sips, S'mores & Spa package, Dine & Dream package, Relax & Unwind package, The Rawley Experience package), and offer calendar
• • Coordination and liaison with vendors, influencers, chef, staff, social media communities, media /PR etc.

• Ongoing management of an integrated communications plan that supports all Rawley & Bush Marina's business units. Marketing Automation as required via Zapier /Akia /Hubspot /Pardot. Weekly review and manage sales performance for all Rawley & Bush Marina's business units and develop marketing initiatives to increase sales and brand positioning.

• EBlast/month

• • 2-4 e-Blasts per month to drive loyal clients to Bush Marina,The Grill, Rawley and Icebreaker
• • Alignment to marketing and content calendar
• • Graphic design and copywriting
• • Subscription management and performance reporting monthly

• Emails support for all Rawley & Bush Marina businesses with up to 4 in total per month.

• Social Media

• Monthly social media calendar for Rawley, The Grill and the Icebreaker

• • Video, image and graphic creation for social

• posts for all platforms

• • Content creation for all posts, reels & all content via Social Pilot or organically for all businesses as needed
• • Monthly social reporting Social platforms to include Facebook, Instagram, and TikTok. A total of 40 posts max monthly across all business units and platforms.
• • Manage & coordinate micro & macro influencers.

• SEO

• Generate and maintain monthly content calendar

• • Creation of three new blogs monthly
• • Website optimization (Meta data, page titles,headings)
• • Web content support, new pages, events, expanding page content, etc.
• • Organic reporting and web health review
• • Blogs to support all businesses

• SEM

• • Monthly management and optimization of all

• Google Ads campaigns

• • Monthly reporting and recommendations for

• improvement

• • Recommend monthly ad spend budget & monitor performance
• • Maximum of 9 ads campaigns, with three ad groups.

• Paid Social Management

• • Manage, update, and improve personas as needed to support campaigns.
• • Determine demographic and audience targeting for each campaign
• • Manage a paid social calendar to determine where best to spend social dollars to promote key activities, events, packages, etc.
• • Graphic design and copywriting
• • Active management
• • Report on campaign performance. Recommend & monitor ad spend and performance monthly based on number of initiatives.

• Website Maintenance
  ( WIX site & WebRezPro Booking System)

• • Monthly website update support, content updates and front/back-end development as needed.
• • Posting blogs & creation of landing pages at least 2 a month and as needed per campaigns.

• Print Material

• • Design print material such as banners, outdoor signs on Vector files on Adobe InDesign or other software on high resolution making sure the Specs & Dimensions are correct.
• • Design & arrange printing for weekly menus, Spa & room collateral
• • Manage & Collaborate with printing companies and local communities to have the necessary printing material to support all marketing initiatives as needed.

Sales

• Generate, nurture and convert lodging, spa, dining, wedding corporate and special event leads generation campaigns.

• Manage revenue and occupancy management, competitive analysis, and pricing strategies. Provide direction for package, info, & seasonal changes + live entertainment for website & other marketing assets creation/updates.

• Work actively and closely with resort management to execute on-site execution of marketing and sales programs to elevate the guest experience and increase occupancy/revenue.

• Establish and cultivate successful relationships with local, regional partners and vendors and develop co-marketing or sales programs.