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Lead Data Scientist

PlayStation8 days ago
Remote
Remote (Canada)
Senior Level

Top Benefits

Private medical insurance
Private dental insurance
Flexible working policy (remote working, flexible hours)

About the role

Who you are

  • 5+ years in data science, customer analytics, or marketing analytics roles. Ideally in gaming, e-commerce, or subscription-based businesses
  • Strong foundation in statistical modelling and causal inference, with demonstrated ability to quickly adapt to new tools and methodologies as business needs evolve
  • Proficiency in SQL and Python, with experience in modern ML frameworks
  • Comfort working with both structured analytics and modern AI/ML approaches, including deep experience building churn prediction, LTV, and marketing mix models in production environments, plus familiarity with LLMs for text analysis and advanced feature engineering
  • Ability to take specific challenges, abstract them into generalizable problems, and develop solutions using cross-disciplinary tools. Demonstrated across a history of applied projects that influenced strategic decision-making
  • A collaborative approach and strong communication skills, with the ability to translate complex data into clear, actionable insights for partners across skill levels and departments, from executives to individual contributors, spanning design, marketing, product management, and more
  • Analytical Thinking over Engineering Focus: Demonstrated strength in defining and solving decision-centric problems rather than focusing solely on model performance or infrastructure
  • Live Service or Economically Complex Systems: Hands-on experience with live-service games, e-commerce platforms, or systems involving progression tuning, combat balancing, or in-game economies
  • Independent and End-to-End Execution: A track record of owning analytical projects from problem definition through stakeholder delivery, especially in lean or ambiguous environments
  • Deep Gaming Literacy and Commercial Insight: Familiarity with modern console and/or PC titles, including how players experience narrative, systems, and design across the player journey. Paired with an understanding of the commercial levers that shape game success, such as acquisition, retention, monetization, and player lifetime value

What the job involves

  • In Games and Publishing Analytics, we work with some of the most legendary game studios in the world -- responsible for developing some of the most recognisable and ambitious console games and franchises on PlayStation, including Uncharted, The Last of Us, Horizon, God of War, and Gran Turismo!
  • We provide end-to-end analytics services for PlayStation Studios and use data to help them make their amazing games even better. We are looking for dedicated people to join us in pushing the boundaries of game analytics for PlayStation games and the industry at large!
  • Operate as part of a centralized team that delivers both portfolio-level strategic insights and deep, title-specific analysis
  • Lead media mix modelling (MMM) to measure the effectiveness of paid and owned marketing channels across campaigns, genres, and regions, guiding budget allocation and strategic planning
  • Build and apply churn and LTV models that connect early-game behavior to retention and monetization outcomes across diverse acquisition sources
  • Design and interpret incrementality tests in partnership with UA, brand, and lifecycle teams to isolate the true ROI of upper- and lower-funnel spend
  • Serve as a strategic partner to cross-functional teams, contributing to design reviews, experiment planning, and live-service readiness assessments based on predictive modelling
  • Collaborate with user research and design teams to extract meaningful insights from small-sample playtests, complementing qualitative feedback with statistically grounded analysis
  • Mentor and collaborate with game analysts to build an evidence-based understanding of games from early playtests through launch. Then, abstract and scale those insights across genres to define transferable design principles and drive systemic, portfolio-level improvements

Benefits

  • Private medical insurance
  • Private dental insurance
  • Flexible working policy (remote working, flexible hours)
  • Free fruit every day in our offices
  • On-site free gym (London & Liverpool)
  • On-site subsidised cafés
  • On-site bar (Thursdays & Fridays, London & Liverpool)
  • Employee Assistance Programme
  • Eye care assistance
  • x2 volunteering days each year
  • Group pension plan
  • Discretionary bonus scheme
  • Season ticket loans
  • Life assurance
  • Income protection
  • 25 days holiday, plus Bank Holidays
  • Discretionary days off over Christmas and summer
  • Free giveaways of select first party products and services
  • Discounts on PlayStation products
  • Discounts on Sony products
  • Access to other corporate discounts

About PlayStation

Software Development
5001-10,000

PlayStation has been at the forefront of interactive and digital entertainment since the debut of our first console in 1994. Our products delight millions across the world through incredible games, cutting edge experiences and access to media of all types.

PlayStation employees create products that bring joy to tens of millions of people around the world every day. This kind of work doesn’t just happen. It’s a team effort that’s only possible because our employees share a passion for amazing our fans.

We bring together game developers, software engineers, data analysts, content creators, network services, cybersecurity, operations, business administration and cross-functional professionals – working as a team to create incredible experiences on a global stage.

This commitment to amazing our fans is at the core of who we are and extends to Sony Corporation, internationally known as a leader in music, movies and consumer electronics. We’re headquartered in San Mateo, California, and have a global workforce that includes offices across North America, Europe and Asia.