Sr. Brand Manager, Canada Retail - Snacks & Appetizers
Top Benefits
About the role
Position Title: Sr. Brand Manager, Canada Retail - Snacks & Appetizers
Position Type: Regular - Full-Time
Position Location: Toronto HQ
Requisition ID: 37307
Reporting to the Marketing Director - Retail, the position of Senior Brand Manager will manage both execution and strategy on the branded Canadian Retail SnApps (Snacks & Appetizers) business. Acting as a strategic partner with the cross functional team (sales, innovation, ISC, etc), the Senior Brand Manager, Retail SnApps is responsible for leading all general management work streams (consumer, innovation, pricing, people management, etc). This role presents an exciting opportunity to manage all facets of McCain’s Retail SnApps business, which has big growth ambitions and has direct report responsibility.
What You'll Be Doing...
- Business owner responsible for P&L management of McCain’s retail SnApps business.
- In depth analysis of the market/consumer/trends and development of key strategies across the 4P's.
- Development and approval of the business and brand plan (including, but not limited to McCain Deep N’ Delicious and Pizza Pockets); setting the strategic vision for the business and adjusting as needed.
- Development of strategic programs and advertising campaigns to deliver against brand objectives.
- Works with the innovation team and R&D to develop consumer centric innovation strategies and execution plans.
- Manages and motivates direct report as well as cross-functional team members in a broader matrix environment.
- Has an in depth understanding of the Canadian Retail environment and understands overall market trends.
What You'll Bring...
- Has a strong ability to execute, combined with strong ability to look at the business strategically, make recommendations and have them approved to move forward.
- Has strong communication and influence skills; is able to bring the cross functional team along, manage, motivate and develop direct reports.
- Has led product launches, IMC and brand planning.
- Has some experience with mentoring or leading a team of direct reports.
- Is familiar with managing a complex portfolio within a global operating environment.
What will make you successful in this role...
- Passionate about the food industry.
- Bachelor’s or advanced degree in Marketing, Business Administration.
- Minimum 7 years of brand management experience in retail CPG, preferably in food.
- Strong ability to execute combined with strategic ability.
- Highly motivated, self-starter who leads business strategy and can bring along a cross functional team.
Compensation Package*: $107,600.00* - $143,500.00**CAD annually + bonus eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.
Benefits*: At McCain, we’re on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & wellbeing programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Wellbeing programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned to country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit details available during the application process.*
Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy*, as applicable. You can understand how your personal information is being handled* here*.*
Job Family: Marketing
Division: NA Potato
Department: Canada Retail Marketing Snaps
Location(s): CA - Canada : Ontario : Toronto || CA - Canada : New Brunswick : Florenceville-Bristol
Company: McCain Foods (Canada)
About McCain Foods
At McCain, we believe food plays an important role in people’s lives, with the power to bring individuals, families, and communities together.
As a privately owned family company with over 67 years of experience, a presence in over 160 countries, and a global team of 23,000+ people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $14 billion. Through our investment and innovation agenda, we continue to be a global leader in prepared potato products, including our famous French Fries and appetizers.
Guided by our purpose—celebrating real connections through delicious, planet-friendly food—we believe that working together with our teams, business and community partners will bring sustainable growth and positive change. At McCain, sustainability goes to the heart of our purpose as a business. That purpose means putting agronomy at the forefront of all we do to ensure healthier soils which lead to more sustainably sourced food. It means reducing our climate impact and supporting the communities where we operate—today, tomorrow and for generations to come. 🌱🥔🍟
Connect with McCain Foods on: Instagram: @McCainGlobal Twitter: @McCainGlobal YouTube: @McCainFoodsGlobal Threads: @mccainglobal
💛 #WeAreMcCain
Sr. Brand Manager, Canada Retail - Snacks & Appetizers
Top Benefits
About the role
Position Title: Sr. Brand Manager, Canada Retail - Snacks & Appetizers
Position Type: Regular - Full-Time
Position Location: Toronto HQ
Requisition ID: 37307
Reporting to the Marketing Director - Retail, the position of Senior Brand Manager will manage both execution and strategy on the branded Canadian Retail SnApps (Snacks & Appetizers) business. Acting as a strategic partner with the cross functional team (sales, innovation, ISC, etc), the Senior Brand Manager, Retail SnApps is responsible for leading all general management work streams (consumer, innovation, pricing, people management, etc). This role presents an exciting opportunity to manage all facets of McCain’s Retail SnApps business, which has big growth ambitions and has direct report responsibility.
What You'll Be Doing...
- Business owner responsible for P&L management of McCain’s retail SnApps business.
- In depth analysis of the market/consumer/trends and development of key strategies across the 4P's.
- Development and approval of the business and brand plan (including, but not limited to McCain Deep N’ Delicious and Pizza Pockets); setting the strategic vision for the business and adjusting as needed.
- Development of strategic programs and advertising campaigns to deliver against brand objectives.
- Works with the innovation team and R&D to develop consumer centric innovation strategies and execution plans.
- Manages and motivates direct report as well as cross-functional team members in a broader matrix environment.
- Has an in depth understanding of the Canadian Retail environment and understands overall market trends.
What You'll Bring...
- Has a strong ability to execute, combined with strong ability to look at the business strategically, make recommendations and have them approved to move forward.
- Has strong communication and influence skills; is able to bring the cross functional team along, manage, motivate and develop direct reports.
- Has led product launches, IMC and brand planning.
- Has some experience with mentoring or leading a team of direct reports.
- Is familiar with managing a complex portfolio within a global operating environment.
What will make you successful in this role...
- Passionate about the food industry.
- Bachelor’s or advanced degree in Marketing, Business Administration.
- Minimum 7 years of brand management experience in retail CPG, preferably in food.
- Strong ability to execute combined with strategic ability.
- Highly motivated, self-starter who leads business strategy and can bring along a cross functional team.
Compensation Package*: $107,600.00* - $143,500.00**CAD annually + bonus eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.
Benefits*: At McCain, we’re on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & wellbeing programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Wellbeing programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned to country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit details available during the application process.*
Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy*, as applicable. You can understand how your personal information is being handled* here*.*
Job Family: Marketing
Division: NA Potato
Department: Canada Retail Marketing Snaps
Location(s): CA - Canada : Ontario : Toronto || CA - Canada : New Brunswick : Florenceville-Bristol
Company: McCain Foods (Canada)
About McCain Foods
At McCain, we believe food plays an important role in people’s lives, with the power to bring individuals, families, and communities together.
As a privately owned family company with over 67 years of experience, a presence in over 160 countries, and a global team of 23,000+ people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $14 billion. Through our investment and innovation agenda, we continue to be a global leader in prepared potato products, including our famous French Fries and appetizers.
Guided by our purpose—celebrating real connections through delicious, planet-friendly food—we believe that working together with our teams, business and community partners will bring sustainable growth and positive change. At McCain, sustainability goes to the heart of our purpose as a business. That purpose means putting agronomy at the forefront of all we do to ensure healthier soils which lead to more sustainably sourced food. It means reducing our climate impact and supporting the communities where we operate—today, tomorrow and for generations to come. 🌱🥔🍟
Connect with McCain Foods on: Instagram: @McCainGlobal Twitter: @McCainGlobal YouTube: @McCainFoodsGlobal Threads: @mccainglobal
💛 #WeAreMcCain