At WUXLY, we produce plant-based outerwear of the highest quality, for all seasons. We are a proud, B-Corp certified company, and we are Made in Canada. Our in-house expertise in design, pattern making, and textile sourcing allows us to create highly technical and fashionable outerwear – and more. Our unique capabilities, combined with our network of local manufacturing partners allow us to offer white glove service solutions for various partners needing customized, technical garments.

Reporting the Director of Marketing and Merchandising, the Brand Marketing Coordinator will support the execution of WUXLY’s annual marketing plan through a dynamic mix of strategic planning, digital engagement, and creative production. From coordinating photoshoots to developing marketing assets, this role ensures brand messaging stays cohesive and impactful across all platforms, for WUXLY's Core Brand and Capabilities business streams.

Position and Duties:

• Exemplify Wuxly’s core values in all interactions and communications, both internally and externally.
• Ensure compliance with all Wuxly Way processes.
• Ensure Wuxly ERP System (Odoo) is being utilized with all aspects of this role.
• Ensure ISO 9001 and 14001 compliance in all relevant aspects of this role.
• Support the implementation of the annual marketing plan.
• Provide support in public relations and brand partnerships, and lead the coordination of influencer strategy, acquisition, and relationship management.
• Digital Advertising Management (Facebook Ads Manager & Google Ads).
• Implement and manage social media strategy to grow traffic, build community and increase brand awareness.
• Ideate and implement the social media content calendar in Planoly, creating a consistent persona to build a relationship with our clientele.
• Assist in the conceptualization and execution of marketing campaigns including mood boarding, model casting, styling and on-set coordination.
• Support the execution of the marketing strategy across digital (web & social) and in-person (events & activations) channels by creating both digital and physical assets (banners, catalogs, presentations).
• Manage and oversee content, postings and comments across social media channels.
• Support the development of the email marketing strategy and manage client communications by sending emails via the Klaviyo app on a weekly basis.
• Collaborate within the team to ensure consistent brand messaging across all channels.
• Support on researching current fashion trends, market preferences, and competitor designs to prepare seasonal mood boards and line plans that guide merchandising and design strategy.
• Support the marketing team with the creative direction and development of the merchandising collections for WUXLY (product, pricing, assortment).
• Additional responsibilities as the role and the candidate evolve.

Skills And Qualifications We’re Looking For:

• Alignment with Wuxly’s Core Values: Humble, Hungry, Hardworking, Heart, Row Together.
• College diploma or Bachelor's degree preferred in Marketing, Business Administration, or related field preferred.
• 1-2 years of experience in a marketing generalist role, or similar experience.
• Experience in utilizing an ERP system in key aspects of previous roles (Odoo preferred).
• Strong organizational and multitasking skills.
• Excellent communication and interpersonal skills.
• High level of accountability.

Wuxly values diversity in our team, as well as in our customers, suppliers and others. We provide equal employment opportunity for all applicants and employees, and do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status, or disability.

Wuxly welcomes and encourages applications from everyone. Accommodations may be available upon request for candidates taking part in all aspects of the selection process. If you would like to request a specific accommodation because of a disability or a medical need, please advise the Recruiter or Human Resources Associate when you are selected to participate in the recruitment process.

Wuxly is committed to doing business with local manufacturers, vendors, and partners, and to be leaders in the efforts to reshore manufacturing in Ontario and Canada. Wuxly prioritizes recruiting and hiring local talent into positions to lead these initiatives, and are committed to being positive corporate citizens within our community.