E-Commerce Growth Marketing Manager
Top Benefits
About the role
E-Commerce Growth Marketing Manager
Location : Hybrid (Guildford Support Office)
Position Type: Full-Time / Permanent
Salary: $70,000-$85,000
Reports To: Director of Marketing
Does combining creative strategy with powerful analytics get you excited? You could be the architect of our next big growth leap.
We’re looking for a hands-on, data-savvy E-Commerce Growth Marketing Manager to lead the charge in turning insight into impact. If you live for ROAS, can decode LTV from a mile away, and thrive at the intersection of strategy and execution — we want you on our team!
As our E-Commerce Growth Marketing Manager , you’ll architect the strategy that moves revenue, margin, and customer lifetime value for a growing healthcare brand. You’ll synthesize market data, cohort economics, and funnel metrics into a clear growth roadmap, and roll up your sleeves to partner closely with content marketing to execute your plans.
Your mandate is equal parts commercial stewardship —owning P&L levers such as CAC, AOV, LTV and contribution margin—and customer-centric innovation , ensuring every campaign and on-site experiment converts browsers into loyal patients. If you can translate insight into ROI and rally cross-functional resources around measurable targets, we want you at the helm of our next stage of e-commerce expansion.
What We Offer:
Flexible Hybrid Work – Work from home with just 1–2 in-office days per month at our Surrey Support Office for collaboration and connections
Competitive Compensation – $70,000–$85,000 annual salary based on experience, with opportunities for performance-based growth
Comprehensive Benefits – Performance based bonus, Medical, dental, vision, RRSP matching, health club memberships, and wellness/education spending accounts
Exceptional Onboarding & Support – Get set up for success with hands-on training, collaborative onboarding, and access to the tools you need to thrive
Meaningful Impact – Play a key role in helping more patients access better sleep and better health through an optimized digital experience
Supportive, People-First Culture – We celebrate wins, rally around challenges, and genuinely show up for each other
Career Growth & Longevity – Be part of a fast-growing healthcare brand with clear opportunities to grow your career alongside the company’s expansion
What You'll Own:
1. Growth Marketing - 45%
- Develop and execute a comprehensive e-commerce strategy that prioritizes increasing conversion rates, ROAS and customer LTV.
- Set and manage growth KPIs like ROAS, CAC, LTV, retention, conversion rates while driving budget efficiency and scaling smart.
- Actively manage paid media campaigns across platforms (ie. Google Ads, Facebook, Instagram, and emerging channels), leveraging automated bidding strategies and insights to optimize ad performance.
- Build and optimize lifecycle email/SMS campaigns —including segmentation, win-back, and replenishment flows.
- Design and run creative and audience experiments; analyse performance and iterate quickly.
- Analyze campaign data to identify trends, adjust targeting strategies, and maximize ROI.
2. Store Merchandising & Promotions - 25%
- Plan and launch promotions, bundles, subscription SKUs, and vendor/partner initiatives.
- Monitor pricing, margins, and inventory health; make data-driven adjustments to maximise contribution.
- Design and manage patient-centric rewards/loyalty program, referral, and subscription programs to increase RCR.
- Partner with Content Manager to generate personalized content, such as email campaigns, blog posts, and educational resources, that resonate with diverse patient segments.
3. Conversion Optimisation & Site Experience - 15%
- Own the A/B testing roadmap for PDPs, checkout, upsell widgets, and page speed.
- Optimize full-funnel performance (landing pages, upsells, checkout flows) to increase conversion rates, AOV, and retention.
- Collaborate with the Content Manager to optimize SEO and drive improvements in organic growth.
- Brief UX/design and developers; manage QA and rollout of site improvements.
4. Revenue Goal Setting and Reporting - 10%
- Use forecasting tools to maintain accurate revenue projections based on historical data, market trends, and seasonal considerations.
- Collaborate with the Director of Marketing to establish annual revenue targets aligned with overall business objectives.
- Provide detailed weekly performance reports and actionable insights to the executive team, including paid media performance metrics.
- Work with finance and product management to reconcile monthly reporting as needed.
5. Vendor & Partner Coordination - 5%
- Brief web developers or freelancers as needed; ensuring work is on time and on budget.
- Maintain healthy relationships with platform reps (Google, Meta, Shopify apps) to stay ahead of new features and betas.
Hands-On “Must-Haves”
- Located in BC and able to commute to our Surrey office 1–2 times/month
- Launch, scale, and day-to-day management of Google (PPC/PMax) and Meta campaigns directly in the platforms.
- Comfortable writing quick ad-copy variants, loading creative, and steering bid strategies without agency support.
- Comfortable with GTM, pixels, and basic server-side tracking setup; can troubleshoot attribution gaps independently.
- Build email & SMS flows end-to-end: segmentation, trigger logic, template editing, A/B tests, deliverability checks.
- Is self-reliant and knows how to pull product and event data into flows on their own.
- GA4 and Excel/Sheets power-user able to calculate CAC, ROAS, payback, and cohort LTV on the fly.
- Direct experience with Shopify; can edit basic Shopify theme sections to deploy experiments.
- Understands merchandising levers—bundles, upsells, cross-sells—and can implement them solo.
Make Growth Meaningful
If you’re passionate about building smart systems, converting browsers into believers, and driving real business outcomes — this might be your most fulfilling marketing role yet.
Apply Now and let’s grow something meaningful — together!
*Compensation for this role will be based on location, experience, education, and skill set and may vary within the stated range.
About Snore MD Sleep Apnea Clinics
At Snore MD, we love to see patients smile, and we do it by helping them get a better night's sleep! We have cared for 1000's of long-term patients, from initial one-on-one consultations and sleep testing through to treatment and our ongoing Care For Life Premium Support Program.
Why work at Snore MD? We provide unmatched training, mentorship and the opportunity to excel in the healthcare field, treating sleep disorders such as sleep apnea and insomnia. If you have the passion and drive to help Canadians sleep better and feel more energetic, we encourage you to apply.
E-Commerce Growth Marketing Manager
Top Benefits
About the role
E-Commerce Growth Marketing Manager
Location : Hybrid (Guildford Support Office)
Position Type: Full-Time / Permanent
Salary: $70,000-$85,000
Reports To: Director of Marketing
Does combining creative strategy with powerful analytics get you excited? You could be the architect of our next big growth leap.
We’re looking for a hands-on, data-savvy E-Commerce Growth Marketing Manager to lead the charge in turning insight into impact. If you live for ROAS, can decode LTV from a mile away, and thrive at the intersection of strategy and execution — we want you on our team!
As our E-Commerce Growth Marketing Manager , you’ll architect the strategy that moves revenue, margin, and customer lifetime value for a growing healthcare brand. You’ll synthesize market data, cohort economics, and funnel metrics into a clear growth roadmap, and roll up your sleeves to partner closely with content marketing to execute your plans.
Your mandate is equal parts commercial stewardship —owning P&L levers such as CAC, AOV, LTV and contribution margin—and customer-centric innovation , ensuring every campaign and on-site experiment converts browsers into loyal patients. If you can translate insight into ROI and rally cross-functional resources around measurable targets, we want you at the helm of our next stage of e-commerce expansion.
What We Offer:
Flexible Hybrid Work – Work from home with just 1–2 in-office days per month at our Surrey Support Office for collaboration and connections
Competitive Compensation – $70,000–$85,000 annual salary based on experience, with opportunities for performance-based growth
Comprehensive Benefits – Performance based bonus, Medical, dental, vision, RRSP matching, health club memberships, and wellness/education spending accounts
Exceptional Onboarding & Support – Get set up for success with hands-on training, collaborative onboarding, and access to the tools you need to thrive
Meaningful Impact – Play a key role in helping more patients access better sleep and better health through an optimized digital experience
Supportive, People-First Culture – We celebrate wins, rally around challenges, and genuinely show up for each other
Career Growth & Longevity – Be part of a fast-growing healthcare brand with clear opportunities to grow your career alongside the company’s expansion
What You'll Own:
1. Growth Marketing - 45%
- Develop and execute a comprehensive e-commerce strategy that prioritizes increasing conversion rates, ROAS and customer LTV.
- Set and manage growth KPIs like ROAS, CAC, LTV, retention, conversion rates while driving budget efficiency and scaling smart.
- Actively manage paid media campaigns across platforms (ie. Google Ads, Facebook, Instagram, and emerging channels), leveraging automated bidding strategies and insights to optimize ad performance.
- Build and optimize lifecycle email/SMS campaigns —including segmentation, win-back, and replenishment flows.
- Design and run creative and audience experiments; analyse performance and iterate quickly.
- Analyze campaign data to identify trends, adjust targeting strategies, and maximize ROI.
2. Store Merchandising & Promotions - 25%
- Plan and launch promotions, bundles, subscription SKUs, and vendor/partner initiatives.
- Monitor pricing, margins, and inventory health; make data-driven adjustments to maximise contribution.
- Design and manage patient-centric rewards/loyalty program, referral, and subscription programs to increase RCR.
- Partner with Content Manager to generate personalized content, such as email campaigns, blog posts, and educational resources, that resonate with diverse patient segments.
3. Conversion Optimisation & Site Experience - 15%
- Own the A/B testing roadmap for PDPs, checkout, upsell widgets, and page speed.
- Optimize full-funnel performance (landing pages, upsells, checkout flows) to increase conversion rates, AOV, and retention.
- Collaborate with the Content Manager to optimize SEO and drive improvements in organic growth.
- Brief UX/design and developers; manage QA and rollout of site improvements.
4. Revenue Goal Setting and Reporting - 10%
- Use forecasting tools to maintain accurate revenue projections based on historical data, market trends, and seasonal considerations.
- Collaborate with the Director of Marketing to establish annual revenue targets aligned with overall business objectives.
- Provide detailed weekly performance reports and actionable insights to the executive team, including paid media performance metrics.
- Work with finance and product management to reconcile monthly reporting as needed.
5. Vendor & Partner Coordination - 5%
- Brief web developers or freelancers as needed; ensuring work is on time and on budget.
- Maintain healthy relationships with platform reps (Google, Meta, Shopify apps) to stay ahead of new features and betas.
Hands-On “Must-Haves”
- Located in BC and able to commute to our Surrey office 1–2 times/month
- Launch, scale, and day-to-day management of Google (PPC/PMax) and Meta campaigns directly in the platforms.
- Comfortable writing quick ad-copy variants, loading creative, and steering bid strategies without agency support.
- Comfortable with GTM, pixels, and basic server-side tracking setup; can troubleshoot attribution gaps independently.
- Build email & SMS flows end-to-end: segmentation, trigger logic, template editing, A/B tests, deliverability checks.
- Is self-reliant and knows how to pull product and event data into flows on their own.
- GA4 and Excel/Sheets power-user able to calculate CAC, ROAS, payback, and cohort LTV on the fly.
- Direct experience with Shopify; can edit basic Shopify theme sections to deploy experiments.
- Understands merchandising levers—bundles, upsells, cross-sells—and can implement them solo.
Make Growth Meaningful
If you’re passionate about building smart systems, converting browsers into believers, and driving real business outcomes — this might be your most fulfilling marketing role yet.
Apply Now and let’s grow something meaningful — together!
*Compensation for this role will be based on location, experience, education, and skill set and may vary within the stated range.
About Snore MD Sleep Apnea Clinics
At Snore MD, we love to see patients smile, and we do it by helping them get a better night's sleep! We have cared for 1000's of long-term patients, from initial one-on-one consultations and sleep testing through to treatment and our ongoing Care For Life Premium Support Program.
Why work at Snore MD? We provide unmatched training, mentorship and the opportunity to excel in the healthcare field, treating sleep disorders such as sleep apnea and insomnia. If you have the passion and drive to help Canadians sleep better and feel more energetic, we encourage you to apply.