Top Benefits
About the role
What you'll do
We are seeking an experienced and dynamic Enterprise SEO Manager to lead and optimize the search engine presence for CanadianTire.ca, SportChek.ca, Marks.com, PartyCity.ca, and other websites under the Canadian Tire umbrella. This role requires a strategic thinker who can drive growth through advanced SEO strategies, technical expertise, and cross-functional collaboration. By leveraging AIO, GEO strategies, and LLM capabilities effectively, you are staying ahead of the curve in the competitive landscape of SEO.
Key Responsibilities
- SEO Strategy Development: Formulate and implement comprehensive SEO strategies for local, national, and eCommerce markets to improve organic search performance across multiple sites. Guide on how to analyze competitors’ strategies and identify potential gaps or opportunities.
- Technical SEO: Conduct regular technical audits and performance deep dives to uncover opportunities. Work closely with IT, Digital Product, and Development teams to ensure best practices in HTML, backend systems, server settings, redirects, etc., are followed.
- Content SEO: Collaborate with Content, UX, Design teams to develop engaging and optimized content.
- Collaboration: Partner with cross-functional teams such as eCommerce, Analytics, UX, Design, Content, IT to ensure seamless execution of SEO strategies.
- Reporting & Analytics: Utilize tools like GA4 (Google Analytics 4), Google Search Console (GSC), Looker to track performance metrics. Provide detailed analysis and reporting on SEO performance and communicate findings to senior management. Provide insights into best practices for site speed, crawl stats, mobile optimization, structured data, and other technical aspects of SEO.
- SEO Tools Utilization: Employ industry-standard tools such as Screaming Frog, SEMrush, SEOMonitor for keyword research, site auditing, competitive analysis.
- Automation & Innovation: Apply automation techniques using Python/R and leverage LLMs (Language Learning Models) to streamline processes and enhance efficiency.
- Performance Monitoring: Maintain a keen focus on outcome-driven results and continuously monitor key SEO success factors. Adjust strategies based on data-driven insights.
- Presentations & Communication: Present findings and actionable insights to cross-functional teams and senior management effectively.
What you bring
- A bachelor's degree in business, computer science, engineering or a related field.
- Relevant SEO certifications (such from Google, HubSpot and/or Semrush).
- 7+ years of experience in managing large enterprise SEO programs preferably within the eCommerce or retail sectors.
- Knowledge of SEO best practices, search engine algorithms and digital marketing trends.
- Proven track record of delivering measurable SEO results in highly competitive markets.
- In-depth understanding of technical SEO concepts including HTML, backend systems, server-level settings.
- Proficiency with analytics tools such as GA4, GSC, Looker.
- Experience with leading SEO tools like Screaming Frog, SEMrush, SEOMonitor.
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills with experience working alongside senior management.
- Expertise in managing agency relationships , ensuring seamless collaboration and delivery of customer-focused SEO strategies.
Nice to have
- Experience with automation techniques using Python/R
- Experience with Big Query, Power BI/Tableau for visual reporting
This is an on-site position based at our Toronto office, located at Yonge & Eglinton.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Canadian Tire Corporation, Ltd.
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast.
We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities.
For more information, visit corp.canadiantire.ca.
Top Benefits
About the role
What you'll do
We are seeking an experienced and dynamic Enterprise SEO Manager to lead and optimize the search engine presence for CanadianTire.ca, SportChek.ca, Marks.com, PartyCity.ca, and other websites under the Canadian Tire umbrella. This role requires a strategic thinker who can drive growth through advanced SEO strategies, technical expertise, and cross-functional collaboration. By leveraging AIO, GEO strategies, and LLM capabilities effectively, you are staying ahead of the curve in the competitive landscape of SEO.
Key Responsibilities
- SEO Strategy Development: Formulate and implement comprehensive SEO strategies for local, national, and eCommerce markets to improve organic search performance across multiple sites. Guide on how to analyze competitors’ strategies and identify potential gaps or opportunities.
- Technical SEO: Conduct regular technical audits and performance deep dives to uncover opportunities. Work closely with IT, Digital Product, and Development teams to ensure best practices in HTML, backend systems, server settings, redirects, etc., are followed.
- Content SEO: Collaborate with Content, UX, Design teams to develop engaging and optimized content.
- Collaboration: Partner with cross-functional teams such as eCommerce, Analytics, UX, Design, Content, IT to ensure seamless execution of SEO strategies.
- Reporting & Analytics: Utilize tools like GA4 (Google Analytics 4), Google Search Console (GSC), Looker to track performance metrics. Provide detailed analysis and reporting on SEO performance and communicate findings to senior management. Provide insights into best practices for site speed, crawl stats, mobile optimization, structured data, and other technical aspects of SEO.
- SEO Tools Utilization: Employ industry-standard tools such as Screaming Frog, SEMrush, SEOMonitor for keyword research, site auditing, competitive analysis.
- Automation & Innovation: Apply automation techniques using Python/R and leverage LLMs (Language Learning Models) to streamline processes and enhance efficiency.
- Performance Monitoring: Maintain a keen focus on outcome-driven results and continuously monitor key SEO success factors. Adjust strategies based on data-driven insights.
- Presentations & Communication: Present findings and actionable insights to cross-functional teams and senior management effectively.
What you bring
- A bachelor's degree in business, computer science, engineering or a related field.
- Relevant SEO certifications (such from Google, HubSpot and/or Semrush).
- 7+ years of experience in managing large enterprise SEO programs preferably within the eCommerce or retail sectors.
- Knowledge of SEO best practices, search engine algorithms and digital marketing trends.
- Proven track record of delivering measurable SEO results in highly competitive markets.
- In-depth understanding of technical SEO concepts including HTML, backend systems, server-level settings.
- Proficiency with analytics tools such as GA4, GSC, Looker.
- Experience with leading SEO tools like Screaming Frog, SEMrush, SEOMonitor.
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills with experience working alongside senior management.
- Expertise in managing agency relationships , ensuring seamless collaboration and delivery of customer-focused SEO strategies.
Nice to have
- Experience with automation techniques using Python/R
- Experience with Big Query, Power BI/Tableau for visual reporting
This is an on-site position based at our Toronto office, located at Yonge & Eglinton.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Canadian Tire Corporation, Ltd.
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast.
We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities.
For more information, visit corp.canadiantire.ca.